With advertisers soon losing the ability to rely on the third-party cookies that have powered their campaigns for decades, the onus is now on publishers to develop and implement expanded and effective systems for data tracking and trading — and the clock is ticking. The coming change marks an opportunity for publishers to create a first-party ecosystem rooted in declared audiences and authenticated first-party data for the first time in more than 20 years.
With the media business poised to return to a new — and potentially “golden” — era of first-party campaigns, premium content and growing audiences, publishers must make sure they are prepared to compete when the first-party surge begins.
Download this report from Viafoura to learn more about the first-party data approaches that offer a competitive edge in 2022, including:
- The benefits of a user-centered model
- The audience engagement tools that publishers are leveraging
- The wide-reaching benefits of robust content performance
- How publishers can reclaim their audience and revenue opportunities
Sponsored By: Viafoura