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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    875 Results for ‘ Nielsen’
  • Member Exclusive

    Future of TV Briefing: A Q&A with Colin and Samir’s Samir Chaudry on the state of the creator economy

    February 21, 2024
  • Business of TV

    GroupM’s Bharad Ramesh explains why TV advertising’s measurement shift is only getting started

    July 5, 2022
  • Audio Anywhere

    iHeartMedia launches branded podcast studio as buyers say distribution and scale are key

    May 11, 2023
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    Future of TV Briefing: News organizations prepare for ‘the TikTok election’

    November 2, 2022
  • Digiday+ Future of TV Briefing

    Future of TV Briefing: Sneak peek at Future of TV Week

    April 19, 2023
  • Member Exclusive

    Media Buying Briefing: From Cannes Lions, wrestling with measurement, fraud and the ‘multiverse’

    June 27, 2022
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    How brands are reigniting interest in advertising with contextual targeting

    June 6, 2022
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    Media Buying Briefing: Agencies’ views for and against bid shading

    September 18, 2023
  • Business of TV

    ‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle

    May 20, 2022
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    Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling

    August 7, 2023
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    Media Briefing: Why publishers’ sustainability efforts should start with supply path optimization

    May 11, 2023
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    Future of TV Briefing: Q&A with Telemundo Streaming Studios’ Juan Ponce on the ‘upside-down’ streaming market

    September 21, 2022
  • Business of TV

    ‘Supportive to our business’: Industry arbiter Ebiquity eyes growth amid TV measurement woes

    May 26, 2022
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