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Electronic Arts has built its own ad server in a renewed push for ad dollars
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1281
Results for ‘ Microsoft’
The Programmatic Marketer
¿Cómo trazarán los nuevos propietarios de MediaMath, Infillion, el largo camino que les espera tras su adquisición por 22 millones de dólares?
August 29, 2023
WTF Series
WTF is Section 230?
March 14, 2024
The 2023 Notebook
En detalle gráfico: el auge de Amazon y Apple en “publilandia”
January 3, 2023
Experimental Channels
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
May 26, 2023
Member Exclusive
Future of TV Briefing: Traditional TV’s Q2 upfront cancelation rates signal market may have bottomed out
March 15, 2023
Member Exclusive
Future of TV Briefing: Inside Netflix’s ongoing talks with agency executives about its ad-supported plans
August 17, 2022
Gaming & Esports
Cómo Candy Crush quiere expandirse aún más en su décimo aniversario
November 14, 2022
The Business of AI
AI Briefing: Hillary Clinton and Google’s Eric Schmidt both suggest Section 230 reform
April 1, 2024
Member Exclusive
Future of TV Briefing: Why CTV ad sellers are adopting universal IDs like Unified ID 2.0
February 14, 2024
Member Exclusive
Media Buying Briefing: How ChatGPT and creators will transform media agency AI strategies
April 24, 2023
The Business of AI
Lessons for AI from the ad-tech era: ‘We’re living in a memory-less world’
August 17, 2023
Marketing on Platforms
The AMERICA Act spotlights Capitol Hill’s ingrained antipathy for Big Tech
March 30, 2023
Digiday @ Advertising Week
Advertising Week Briefing: Marketers, agency execs were abuzz about generative AI, brand IP
October 20, 2023
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