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8659 Results for ‘ Marketing Strategy’

Evolving Agencies

How Omnicom’s purchase of IPG changes the notion of an agency holding company

January 2, 2025
The 2025 Notebook

How publishers are strategizing for a second Trump administration: softer news and more social media

January 7, 2025
The Creator Economy

The TikTok ban is reshaping creator recruitment and agency best practices on social media

January 29, 2025
Member Exclusive

Future of Marketing Briefing: Bold call – the legacy influencer agency doesn’t fit the new market

November 21, 2025
The Sports Marketing Playbook

With the World Cup around the corner, media buyers expect streaming prices to soar

April 13, 2026
Retail Revolution

How retail media’s identity crisis is fueling a talent crunch

April 14, 2025
Strategizing for the Future

The Trade Desk’s $689M revenue beat is blunted by the departure of CSO Jacobson to OpenAI

May 7, 2026
The Business of AI

OpenAI is building the ad tech stack it’s currently borrowing

March 10, 2026
The Creator Economy

Why MrBeast’s search for a head of viral marketing matters to marketers

January 6, 2026
Digiday Awards

Amazon, Disney and NBC Sports are among this year’s Digiday Streaming and Video Awards finalists

April 8, 2025
Business of TV

Social video ad spending is set to outpace CTV in growth rate this year

May 5, 2026
The Business of AI

Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control

April 10, 2026
Member Exclusive

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

June 10, 2026

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