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8660 Results for ‘ Marketing Strategy’

Digiday @ CES

At CES, Omnicom Media says Walmart purchase insights help it make better use of Meta’s influencer followers

January 6, 2026
Member Exclusive

Future of Marketing Briefing: The brands winning at AI started with process not tech

May 15, 2026
Member Exclusive

Future of Marketing Briefing: AI companies are staffing up for a reputation fight

January 23, 2026
Member Exclusive

Future of TV Briefing: YouTube develops new program to pitch brands on top creators’ shows

January 21, 2026
Brands in Culture

‘They’re like Switzerland’: Brands walk tightrope between authenticity and political backlash

March 28, 2025
Sponsored

How bid shading drives cost efficiency for advertisers in a world without ad IDs

August 22, 2024
Gaming & Esports

Why ‘Call of Duty: Warzone’ is bringing on a pro gamer as a playable character for the first time

May 10, 2023
Navigating Economic Instability

Some B2B agencies see a spike in business as market conditions remain unclear

April 6, 2023
The Creator Economy

Amid ban uncertainty, TikTok’s role in brands’ social presences has decreased

April 4, 2025
Sponsored

The state of interactive video: How shoppable, personalized and clickable video elements are driving brand engagement and ROI

June 10, 2025
Member Exclusive

Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up

March 4, 2026
Marketing on Platforms

TikTok’s ongoing U.S. uncertainty has marketers rethinking next year’s budgets

October 20, 2025
Retail Revolution

AI talk at retail events shifts to proving real results, defining a true strategy

April 6, 2026

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