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8659 Results for ‘ Marketing Strategy’

The Creator Economy

Creator marketing has the reach — CMOs want the rigor

July 9, 2025
Evolving Agencies

‘Be an engineer to understand the engine’: Why consultant Nick Manning thinks principal media is anti-marketer

March 25, 2026
Digiday @ Possible

Marketers at Possible adjust to the realities of AI while trying to stay human

May 6, 2026
Brands in Culture

DTC skincare brand Truly turns to TikTok to reach Gen Z and millennials through short-form videos

September 14, 2022
Digiday @ Possible

The promise and threat of AI, as understood through the eyes of Possible

April 29, 2026
Member Exclusive

Digiday+ Research: Marketers plan to take more of their ad dollars to TikTok, Instagram for their holiday marketing

December 13, 2022
Digiday Programmatic Marketing Summit

Why Duluth trusts AI agents with bidding, but not brand storytelling

May 12, 2026
Marketing on Platforms

‘I need those home runs’: TikTok viral brands plan a future without the For You Page

January 15, 2025
Content & Commerce

Publishers, sports betting companies reshuffle deals amid market changes

August 18, 2023
The Business of AI

Despite the hype, agentic AI isn’t ready to take the brand controls just yet

December 23, 2025
Evolving Agencies

Crossmedia and Mile Marker make moves now to grow in their rosters in 2026

December 16, 2025
Business of TV

Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices

July 22, 2025
The Creator Economy

Why the ad industry is redefining what it means to be a creator vs. influencer

November 7, 2024

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