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8659 Results for ‘ Marketing Strategy’

Member Exclusive

Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming

March 5, 2026
Equality and Opportunity

Activia joins brands ramping up multicultural marketing efforts

January 19, 2023
The Creator Economy

Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025

July 21, 2025
Equality and Opportunity

Amidst a broad dismantling of DE&I, Hyundai maintains multicultural marketing, spend commitments

March 3, 2025
Sponsored

Is digital in-flight advertising missing from marketers’ media mix?

July 24, 2025
Beyond Ads

This charging company wants to reach electric vehicle drivers with digital displays

September 29, 2022
Sponsored

Digital media needs to shift from incrementalism to innovation for continued relevance in 2025

January 15, 2025
The Sports Marketing Playbook

Dentsu’s latest deal signals rising holdco interest in NIL creators

August 11, 2025
Managing Through Crisis

Media buyers look for ways to stay ahead of clients’ tariff budget pressures

April 4, 2025
Member Exclusive

Media Buying Briefing: Understanding 24 Seven’s move to become a mini-holdco with three complementary agencies

December 1, 2025
Marketing on Platforms

Who is OpenAI’s global head of ads, David Dugan?

April 8, 2026
Marketing on Platforms

Why DOOH is a big draw for startups and direct response marketers

March 31, 2023
The Creator Economy

From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms

February 13, 2026

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