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8647 Results for ‘ Marketing Strategy’

Member Exclusive

Marketing Briefing: How marketers’ perception of linear TV is changing

September 19, 2023
Member Exclusive

Digiday+ Research: Influencers will grow more important to brands’, retailers’ holiday marketing

December 16, 2022
Member Exclusive

Media Buying Briefing: Agencies expand their DEI goals and offer their expertise to clients

August 21, 2023
The Business of AI

Marketers shift growing shares of search spending to GEO

March 25, 2026
Brands in Culture

Why brands are still trying to be funny and chronically online — even in ‘late stage social media’

August 18, 2023
Gaming & Esports

How PepsiCo’s partnership with EA highlights the brand’s expanding approach to gaming

July 12, 2023
Upfronts

As upfront negotiations near, buyers chart path through complex sports market

April 20, 2026
The Sports Marketing Playbook

High stakes, big budgets: How brands are navigating a massive sports year

April 3, 2026
Sponsored

Why media mix modeling is becoming essential for predictive ROAS measurement

December 17, 2025
Marketing on Platforms

As America returns to the office, Xerox returns to advertising

May 30, 2023
Sponsored

How Virgin Money and mFuse are unlocking a competitive edge with autonomous AI

November 18, 2025
Marketing on Platforms

The fate of Black Twitter remains unclear after Elon Musk’s platform takeover

April 17, 2023
Member Exclusive

Marketing Briefing: Why the return to the office needs to focus on collaboration rather than mandated days

August 29, 2023

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