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8656 Results for ‘ Marketing Strategy’

Marketing on Platforms

As America returns to the office, Xerox returns to advertising

May 30, 2023
Marketing on Platforms

The fate of Black Twitter remains unclear after Elon Musk’s platform takeover

April 17, 2023
Member Exclusive

Marketing Briefing: Why the return to the office needs to focus on collaboration rather than mandated days

August 29, 2023
The Creator Economy

Influencer boost budgets are throwing gas on social video spending fire

May 18, 2026
Business of TV

From product placement to the Netflix Cup: marketers weigh up the unconventional twist in its ad strategy

November 10, 2023
Marketing on Platforms

Twitter’s rebrand to X is more than the end of an era — it’s yet another headache for marketers

July 25, 2023
Content & Commerce

NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada

April 23, 2026
Marketing on Platforms

Why OnStar spends 90% of its ad budget on addressable digital media

December 19, 2022
The Creator Economy

Brands turn niche news creators into a new earned media engine

March 19, 2026
The Creator Economy

Dick’s invests in in-house influencers as brands seek control

January 22, 2026
Sponsored

Recentering creative and relevance in a precision-driven industry

November 5, 2025
Member Exclusive

Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough?

May 11, 2026
Brands in Culture

In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second

June 1, 2026

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