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8647 Results for ‘ Marketing Strategy’

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How advertisers are leveraging omnichannel attribution and measurement to power CTV

March 24, 2023
Marketing on Platforms

‘How do we start to turn this brand around’: Why Edible Arrangements is changing its media mix for brand awareness

December 10, 2021
Digiday @ Advertising Week

Advertising Week Briefing: Publishers pitch their methods for growing and engaging audiences to marketers

October 19, 2023
Beyond Ads

Inside Nascar’s content and influencer strategy with TikTok highlighting local businesses

June 30, 2023
Member Exclusive

Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

May 30, 2024
Beyond Ads

Why the XFL’s comeback is on social media as much as the football field

February 16, 2023
Member Exclusive

The Return of Live Events

January 20, 2023
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CTV beyond the living room: The marketer’s guide to expanding CTV to every screen

October 16, 2025
Member Exclusive

How to Talk (and Listen) to Generation Alpha: A Case Study

January 19, 2023
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Playbook: The e-commerce marketer’s guide to auditing and refining the martech stack

March 29, 2024
Digiday @ Advertising Week

Advertising Week Briefing: Why publishers are the new brand ambassadors

October 18, 2023
The 2024 Notebook

How media execs are bracing for another year of ad turmoil while finding the bright spots

January 4, 2024
Member Exclusive

CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads

May 1, 2024

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