Connecting Workflow for a Connected TV World
[...]
The Return of Live Events
-
Digiday Media Buying Summit LIVE -
Interview | 0:25:21 -
03/11/2021
Speakers
As live events begin making their way back into society in 2021, how are these companies looking at targeting the right audience? Hear from Gupta Media’s Founder Gogi Gupta in conjunction with Tom Russell, Founder of Founders Entertainment — the company that brings NYC’s largest music festival, The Governer’s Ball — in conversation around the media and marketing strategy for their upcoming fall festival.
More from this event
-
-
Beyond Brand Safety: Today’s Most Important Standard is Brand Integrity
Brand Safety and Suitability have been top of mind for advertisers for years. Now, there’s a new concept called Brand Integrity, for which brands need to establish new standards that allow them to [...]
Latest event video
-
What’s Next for Food Service Brands?
2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
-
Trust is the New Brand Equity
New data from Edelman’s 2021 Trust Barometer Special Report reveals an expanded domain for brand relevance – one that encompasses culture, society and purpose. In fact, 86% of consumers expect [...]
-
The Text Treatment: How SiO Beauty Drives Personalized Marketing with SMS
SiO Beauty, a skincare brand best known for their clinically-proven wrinkle smoothing patches, engages their SMS audience with educational content—from the first welcome message through [...]
-
The Great Re-Set
In this session VICE Media, global CMO Nadja Bellan-White will discuss the ramifications of catalytic political, social, and behavioral shifts in society and how that impacts the state of consumer [...]
-
The Evolving Workforce
Maintaining and hiring the best talent to help businesses thrive is perhaps more important than ever. Businesses can no longer rely on some of the more compelling parts of workplace culture [...]
-
The Changing Face of Loyalty
How is Mastercard thinking about driving consumer connection by tapping into purpose-driven initiatives? This session will highlight Mastercard’s In Solidarity pledge to invest in Black communities [...]
-
Taking Digital to the Next Level: Enhancing Consumer Experience
L’Oréal USA’s Chief Digital & Marketing Officer, Marc Toulemonde, discusses how to create an experience that’s dedicated and personalized to consumer’s needs through the seamless [...]
-
Staying Relevant to Your Target Customer: How to Win with Gen Z in Retail
In this session, Craig Brommers, American Eagle CMO will discuss how American Eagle is continually thinking of innovative ways for Gen Z to experience its products. This is accomplished by leaning [...]
-
People, Places, & Creating Innovative Spaces
Coronavirus restrictions have drastically limited the physical spaces that people can occupy while the struggle for racial justice has raised questions over who feels welcome in shared spaces. The [...]