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8647 Results for ‘ Marketing Strategy’

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Research Briefing: Retailers aim to build their retail media networks, but Amazon remains main player

August 10, 2023
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Marketing Briefing: As clients manage a difficult year, ghosting normalization leaves some agencies without answers

November 21, 2023
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CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic

August 16, 2023
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Marketing Briefing: As in-housing becomes a mainstay, marketer mindsets on in-housing vs. agencies needs to change

May 9, 2023
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Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships

October 3, 2023
Brands in Culture

Pringles goes all in on social to put college athletes front-and-center for ‘March Mustache’ campaign

March 24, 2023
The Creator Economy

Why Cars.com is driving away from performance marketing and toward influencers

June 2, 2023
Retail Revolution

How advertisers are grappling with the influx of retail media networks

November 7, 2023
Beyond Ads

With TikTok star Keith Lee, Pepsi hopes to draw Gen Z to Black-owned restaurants

June 8, 2023
The Commerce Media Era

Dollar General’s CMO on how its retail media network reaches rural shoppers

May 3, 2023
Sponsored

Why starting early is the key to brands’ success for Black Friday Cyber Monday and beyond

August 31, 2023
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CMO Strategies: The key metrics and challenges behind each social platform — from Instagram to X

November 1, 2023
Sponsored

How media companies are maximizing efficiencies to drive profits

June 21, 2023

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