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8646 Results for ‘ Marketing Strategy’

Super Bowl

‘It’s creativity, it’s not media budget’: How Duolingo’s CMO Manu Orssaud advertised around the Super Bowl

February 11, 2024
Member Exclusive

Marketing Briefing: Why DE&I becoming a flash point is part of ‘politicization of everything’

January 28, 2025
Experimental Channels

Why OOH advertising is becoming a bigger part of this baby care brand’s marketing strategy

September 2, 2022
Marketing on Platforms

Here’s a guide for what marketers can do now with the back-and-forth of TikTok

January 20, 2025
Sponsored

How programmatic direct mail lookalikes transform prospecting strategies

October 17, 2024
Digiday Programmatic Marketing Summit

How to expand programmatic advertising up the funnel, with Tripadvisor’s Matteo Balzani

December 10, 2024
Sponsored

The state of local advertising: Evolving messaging and strategies for more effective audience targeting and engagement

October 30, 2024
Member Exclusive

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty

April 1, 2025
Evolving Agencies

After a year of Google’s AI Overviews, marketers consider tweaking their paid search strategies

May 16, 2025
Sponsored

How the savviest marketers are eliminating waste from their TV ad strategies

October 21, 2024
Member Exclusive

Marketing Briefing: ‘Expecting chaos’: With tariff uncertainty a new constant, marketers use Covid replanning muscle

April 15, 2025
Brands in Culture

David Beckham and ‘Carnitas’: How Frito-Lay’s World Cup marketing strategy served up celebs and regional snacking flavors

December 5, 2022
Business of TV

‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says

July 16, 2024

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