How the savviest marketers are eliminating waste from their TV ad strategies
Efficient campaigns begin with the largest, most accurate channels and, from there, fill in the gaps. Linear television has historically been the ideal starting point for big advertisers; however, television viewership passed a major milestone this year when streaming platforms captured a larger audience than linear TV for the first time.
Marketers need to disregard institutional thinking and adapt to a new model with CTV at the center to succeed in this new landscape. With CTV as the new starting point, marketers are well-positioned to optimize ad budgets through targeting and personalization at scale. This new guide from Simpli.fi shares best practices and tactics for building high-performance CTV campaigns.
Download this guide to learn more about:
- Minimizing duplication between linear and streaming
- How CTV ads guide more viewers from engagement to action
- Securing consumer privacy in the streaming TV landscape
- How to ensure maximum market coverage
Sponsored by Simpli.fi
