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8646 Results for ‘ Marketing Strategy’

The Creator Economy

Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises

March 7, 2025
Member Exclusive

Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market

July 23, 2024
Digiday Awards

Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners

April 2, 2024
Digiday @ Advertising Week

Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided

October 11, 2024
Navigating Economic Instability

How Hyundai’s CMO is navigating upfront marketplace uncertainty and rapid-response tariff ads

April 18, 2025
The Programmatic Marketer

Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin

March 23, 2026
Navigating Economic Instability

‘A guessing game’: Tariffs leave brands like Bogg Bag scrambling to navigate supply chain shakeups

April 16, 2025
Member Exclusive

Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline

March 29, 2024
Sponsored

Programmatic playbook: Omnichannel campaign strategies for an ecosystem in constant flux

May 29, 2025
The Creator Economy

How marketers, creators vet influencer agencies as the creator economy continues to expand

April 24, 2025
Evolving Agencies

Agencies are moving closer to supply, and it’s reshaping the programmatic middle layer

May 20, 2026
Member Exclusive

Media Buying Briefing: How the 4As’ Justin Thomas-Copeland is updating the org’s mission

December 15, 2025
Data & Privacy

What if Google isn’t forever? Marketers grapple with a platform in flux

May 5, 2025

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