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8646 Results for ‘ Marketing Strategy’

Digiday Awards

Snapchat, LEGO, Disney and Courageous Studios are among the 2025 Digiday Media Buying and Planning Awards finalists

March 25, 2025
Marketing on Platforms

Sauce brand Rao’s, under Campbell’s, makes a play for a national audience with a beefed-up budget

November 15, 2024
WTF Series

WTF is clipping? The low-lift creator strategy grabbing advertisers’ attention

May 26, 2025
Marketing on Platforms

Why KFC worked with Google to create a marketing strategy for its app

July 27, 2022
Virtual event: Marketing in sync — aligning teams through visual collaboration tools

May 27, 2025
Member Exclusive

CMO Strategies: The highs and lows of the dominant social media platforms — from Instagram to YouTube

August 6, 2024
Evolving Agencies

Why consolidation means a potential payday for non-holdco agencies that target the ‘forgotten middle’

December 30, 2024
Equality and Opportunity

‘We can’t cry about the milk that’s spilled’: As DE&I fallout continues, multicultural agencies grapple with changes

November 4, 2024
Experimental Channels

DTC brand Parachute Home goes offline, doubles experiential investment amid changed digital landscape

March 15, 2024
Equality and Opportunity

Boycotts and backlash reveal complications in changing DEI landscape

February 3, 2025
The Creator Economy

‘A joint effort’: How Wells Fargo sets expectations for how it works with influencers

July 2, 2024
The Creator Economy

In creator marketing, loose disclosures are finally catching up

July 24, 2025
Sponsored

WTF is programmatic direct mail?

December 15, 2023

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