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The Programmatic Publisher

5 things we learned about ads.txt in 2017

December 28, 2017
Marketing on Platforms

‘Data is everything’: Netflix is pouring money into marketing — and that should benefit programmatic

January 25, 2018
Member Exclusive

Google may have found its ad tech foe: Amazon

December 11, 2017
Publishing in the Platform Era

‘It can be good to have a big stick’: Thanks to Google, ads.txt is taking off

November 1, 2017
The Programmatic Publisher

Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing

December 12, 2017
Marketing on Platforms

The Russian presidential influence campaign is poised to propel ad tech into the mainstream

October 12, 2017
Brands in Culture

Vice UK and Weber Shandwick lead the 2017 Digiday Awards Europe finalists

November 16, 2017
Marketing

‘It’s not the silver bullet’: Media buyers see limits on the impact of ads.txt

November 3, 2017
Marketing

‘The tech is good enough’: Why Amazon’s DSP is becoming a rival to Google

October 27, 2017
Marketing on Platforms

Audience-based planning is the next battleground for media agencies

October 12, 2017
The Programmatic Publisher

Ad tech vendors remove Financial Times video inventory

October 9, 2017
Media

Uh-oh, Google, Amazon is dominating server-to-server bidding

October 5, 2017
Member Exclusive

A tax could remedy slow-loading ads, but enforcement would be tricky

September 28, 2017

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