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Publicis and The Trade Desk settle their dispute, but tell no one why
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285
Results for ‘ DoubleClick’
Publishing in the Platform Era
‘They’re attentive’: Inside Apple’s pitch to wary publishers
October 2, 2018
Publishing in the Platform Era
Apple expands test to sell ads in Apple News
March 26, 2018
The Programmatic Marketer
‘We’ve reached critical mass’: Advertisers see more options to buy ads only from publishers that have adopted ads.txt
July 26, 2018
Marketing on Platforms
Google’s mobile search leads revenue, paid clicks up 58 percent
July 23, 2018
Data Regulation
‘It’s impossible’: Google has asked ad tech firms to guarantee broad GDPR consent, assume liability
July 12, 2018
Data Regulation
GDPR mayhem: Programmatic ad buying plummets in Europe
May 25, 2018
Data Regulation
It’s here! The winners and losers of GDPR
May 25, 2018
The Programmatic Publisher
AT&T’s AppNexus acquisition may be as much about Comcast as it is about Google
June 27, 2018
Marketing on Platforms
Gary Vaynerchuk’s Tracer wants marketers to stop wasting time with Excel
June 13, 2018
Media
How The Atlantic redesigned its article pages to emphasize loyalty
June 6, 2018
Data Regulation
Under GDPR, publishers are adopting CMPs for fear of losing out on ad revenue
August 13, 2018
Future of TV
YouTube shrugs off brand-safety worries, touts quality ‘advertising-friendly’ content
May 3, 2018
Marketing on Platforms
‘Ear to the youth’: How SoundCloud is pitching media buyers
June 7, 2018
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