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6479 Results for ‘ Brand Engagement’

Gaming & Esports

How Ralph Lauren’s ‘phygital’ boot sale in Fortnite shows benefits — and limits — of virtual commerce

August 1, 2023
Brands in Culture

As brands look to become part of culture, music marketing becomes a mainstay

November 9, 2023
Digiday Podcast: Creators

How creators Molly Burke and Tyler Oakley grew online communities through advocacy

June 11, 2024
Marketing on Platforms

TikTok’s on the hunt for brands to reach its most popular communities as Unilever leads the way

June 28, 2023
Sponsored

Q&A: How advertisers are leveraging CTV’s evolution into actionable TV

December 19, 2023
Member Exclusive

Marketing Briefing: Marketers closely watching backlash to ‘woke’ advertising from Bud Light, Miller Lite and Adidas

May 23, 2023
Marketing on Platforms

Meta’s Alvin Bowles on next steps for Reels ads

July 5, 2023
Super Bowl

How Taylor Swift lit up advertisers’ Super Bowl playbooks

February 7, 2024
Brands in Culture

Why crypto exchange OKX is choosing an F1 sponsorship over a traditional media mix

May 30, 2024
Data & Privacy

Privacy’s impact on publishers: Assessing the head of consent role

July 10, 2024
Life Beyond the Cookie

Study examines combining first-party and third-party data to reach wider audiences, reduce costs

November 15, 2023
Beyond Ads

As Lyft builds its ad business, here’s why the ride share company views its offering as ‘digital retail’

November 24, 2023
Future of Measurement

CreatorIQ develops metrics showing the return on influencer marketing

July 12, 2023

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