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6478 Results for ‘ Brand Engagement’

Looking Back/Ahead to 2024

The Rundown: One year in, TikTok’s gaming marketing team isn’t going anywhere

December 19, 2023
The Business of AI

Publishers give on-site search a long-needed upgrade in the form of AI chatbots

April 5, 2024
Digiday Publishing Summit

How Semafor’s Rachel Oppenheim is prioritizing predictability in the ad business

April 5, 2024
Marketing on Platforms

Snap’s growth dominance stands to be questioned — what are the asks?

April 29, 2025
Content & Commerce

AI Briefing: Autonomous browsing and shopping agents bring new opportunities and (bot) risks

December 16, 2024
Strategizing for the Future

‘It’s not just about the results’: How Vox Media’s CRO Geoff Schiller is strategizing for ad sales in 2024

March 19, 2024
Gaming & Esports

Why McDonald’s and Coca-Cola still see gaming as an experimental marketing channel

November 17, 2023
The Business of AI

Digitas’ media chief Megan Jones on adapting to the speed of AI and social trends

August 9, 2024
Super Bowl

What this year’s Super Bowl ads said about diversity, influencers and commerce

February 14, 2024
Sponsored

How deep learning is transforming advertising with precision, privacy and performance

February 27, 2025
Sponsored

The advertiser’s guide to in-app mobile

December 14, 2023
The Creator Economy

X is trying to entice content creators and former followers back with payouts

August 15, 2023
Brands in Culture

To appeal to Gen Z, Coca-Cola took over the Sphere and ‘co-created’ a futuristic flavor with AI

November 16, 2023

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