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6478
Results for ‘ Brand Engagement’
Content & Commerce
Under the skin of sunscreen challenger brand Vacation’s email newsletter strategy
June 24, 2024
Digiday @ Cannes
Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
June 20, 2024
Member Exclusive
Research Briefing: Frequency capping matters most on streaming platforms
May 2, 2024
Brand Safety
Political ad spending piles up in key states less than a month until Election Day
October 14, 2024
Marketing on Platforms
Tensions rise as WFA grapples with Musk’s lawsuit, splitting members
October 23, 2024
Member Exclusive
Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point
May 7, 2025
Going Global
How British GQ’s Adam Baidawi reimagined the legacy men’s luxury publication for a modern, global audience
January 30, 2024
Member Exclusive
Media Briefing: Cheap reach inventory is the next target from the consultancy that spearheaded the MFA crackdown
March 7, 2024
Beyond Ads
Why brands like Nascar are taking alternative approaches when working with college athletes
November 1, 2023
Gaming & Esports
Gaming’s rise at San Diego Comic-Con reflects a broader cultural ascendance
July 26, 2024
Brand Safety
Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit
November 20, 2023
Gaming & Esports
FaZe Clan’s $75 million product licensing business could represent the future of esports
April 25, 2024
Gaming & Esports
Walmart and Roblox are teaming up to make virtual e-commerce a reality
April 29, 2024
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