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How USA Today Co. is trying to beat AI Overviews on World Cup news
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    6478 Results for ‘ Brand Engagement’
  • Content & Commerce

    Under the skin of sunscreen challenger brand Vacation’s email newsletter strategy

    June 24, 2024
  • Digiday @ Cannes

    Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content

    June 20, 2024
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    Research Briefing: Frequency capping matters most on streaming platforms

    May 2, 2024
  • Brand Safety

    Political ad spending piles up in key states less than a month until Election Day

    October 14, 2024
  • Marketing on Platforms

    Tensions rise as WFA grapples with Musk’s lawsuit, splitting members

    October 23, 2024
  • A red-toned GIF of a TV screen with shifting static in pink, yellow, and red, representing the evolving landscape of biddable CTV and its dynamic, data-driven ad opportunities.
    Member Exclusive

    Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point

    May 7, 2025
  • Going Global

    How British GQ’s Adam Baidawi reimagined the legacy men’s luxury publication for a modern, global audience

    January 30, 2024
  • Member Exclusive

    Media Briefing: Cheap reach inventory is the next target from the consultancy that spearheaded the MFA crackdown

    March 7, 2024
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    Beyond Ads

    Why brands like Nascar are taking alternative approaches when working with college athletes

    November 1, 2023
  • Gaming & Esports

    Gaming’s rise at San Diego Comic-Con reflects a broader cultural ascendance

    July 26, 2024
  • Brand Safety

    Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit

    November 20, 2023
  • Gaming & Esports

    FaZe Clan’s $75 million product licensing business could represent the future of esports

    April 25, 2024
  • Gaming & Esports

    Walmart and Roblox are teaming up to make virtual e-commerce a reality

    April 29, 2024
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