Digiday Research: Media buyers question quality of addressable TV targeting

Seventy-five percent of Digiday's survey respondents don't believe that addressable TV will replace digital advertising.

The Rundown: Tough times for publishers

In this week’s Rundown: A challenging year lies ahead for online publishers, and just how big can Amazon's ad business really get?

Digiday Research: Only 16 percent of brands say brand safety is a major concern

Digiday surveyed brands' marketers and found they were three times more likely to view campaign performance as a major concern than brand safety.

Digiday Research: Advertisers are divided over branded content efficacy

Digiday's research found that marketers are divided on the effectiveness of branded content and struggle to produce enough content.

Digiday Research: 78 percent of brands will grow Facebook ad spending

At the Digiday Marketing Summit in December, industry executives from major U.S. brands discussed the top platforms for social marketing spend.

The Rundown: The pivot to TV isn’t easy

In this week’s Rundown, we examine why digital publishers may not find quick profits in TV.

Digiday Research: 76 percent of brands are avoiding Trump

Digiday surveyed brands' marketing executives to see how they thought brands should approach marketing around politics, Trump and causes.

Digiday Research: Brand marketers see more potential in AI than other technologies

Brand marketers believe artificial intelligence will have a greater impact on marketing than augmented reality or virtual reality.