Digiday+ Deep Dive podcast: Snapchat’s unskippable video ads
The Digiday+ Deep Dive is a new podcast available exclusively to Digiday+ members. Digiday editors will discuss the week’s biggest stories, and offer a glimpse into what’s being talked about in the newsroom.
This week, Digiday editors Lucia Moses and Sahil Patel join Digiday editor-in-chief Brian Morrissey unpack Snapchat’s plans for unskippable video ads, and the company’s push to include more Snapchat personalities in the videos publishers are producing for its app.
Push play below to get started:
-
With Roku leading the pack, study says 94% of households are reachable through CTV
Connected TV remains on the rise in programmatic advertising, fueled by the popularity of Roku, Samsung and Amazon devices.
-
Digital investors take time out as British Pound plummets
Don’t expect an M&A frenzy, despite Sterling’s historic low, as volatility cools investors’ appetites.
-
The New York Times looks to gaming product to grow subscriptions
The Times' use of games as a subscriber funnel is part of a renewed focus on gaming sparked by the company's acquisition of Wordle in January.
-
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
-
Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.
-
Publishers test personalizing newsletters with varying degrees of success
Publishers are testing personalizing newsletter content based on readers’ interests - but it doesn't always work.
