Digiday Research: Retailers put data to work

Retailers surveyed by Digiday are most likely to use their online data to improve their marketing campaigns.

The Rundown: Drama atop WPP

“The longer it takes to settle leadership, the more uncertain individual practitioners will feel about their roles in the company and that is one place where the risks to clients are."

Digiday Research: Talent is the biggest obstacle to bringing media buying in-house

Hiring talent was the most common issue European marketers reported when attempting to bring media buying in-house.

Digiday Research: 58 percent of publishers plan to produce more long-form video

Over half of publishers surveyed by Digiday expect to increase their production of content for over-the-top and linear TV platforms in the coming year.

Digiday Research: European marketers see GDPR hurting audience targeting

Less than half of European marketers surveyed by Digiday said they're satisfied with their ability to target audiences at scale.

The Rundown: Paywall pains

2018 is turning into the year of the paywall. But at some point, publishers will start bumping into each other.

Digiday Research: Publishers say Google’s ad blocker will improve user experience

Over half of publishers surveyed by Digiday said Google's ad blocker will positively affect user experience.

Digiday Research: Marketers struggle with AI, but are bullish on its use

At the Digiday AI Marketing Summit last month in Santa Barbara, California, marketers discussed how their companies use artificial intelligence.