Digiday+ Member Exclusives
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Media slims down: Publishers are building audiences in discrete verticals
Instead of one-size-fits-all sites, publishers are launching single-subject verticals focused on advertiser-friendly topics.
March 28, 2017 -
Digiday research: Three quarters of European publishers prioritize Facebook
Like most publishers, European publishers have Facebook on the mind.
March 27, 2017 -
Mr. Congeniality: How Verizon CMO Diego Scotti is trying to keep everyone happy
The ad giant's brand chief is on a mission to change the company, from inside out.
March 27, 2017 -
Brands are promoting Muslim inclusivity in Trump’s America
In the past few months, a wide array of major American brands — including Microsoft, Chevrolet, CoverGirl and Hyatt — have prominently featured Muslim men, women and children in their marketing. And they have done so on some of the biggest stages available.
March 24, 2017 -
These MIT grads are having their 15 minutes of programmatic fame
The women behind EverQuote's ubiquitous "MIT grads" ad are actual people, not just a programmatic ad phenomenon.
March 24, 2017 -
The sunshine agency: Inside Crossmedia’s transparent model
Crossmedia’s growing fast by promising clients a lot more transparency.
March 23, 2017 -
In the shadow of Facebook, Snapchat hopes to avoid being the next Twitter
Snapchat was everyone’s darling in 2016, but can Snap innovate faster than Facebook copies it?
March 22, 2017 -
Marketers turn up the heat on the duopoly
The duopoly is on our minds -- and on marketers’ minds, too. In this week's edition of The Rundown: Marketers start to fight back, Snapchat’s media problem and more.
March 21, 2017