The gap between agentic advertising’s promise and its reality. 

Publishers are meeting Google’s AI search overhaul with resignation rather than resistance, bracing for a zero-click future on the horizon.

Digiday+ Research's fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

For the past few years, X emphasized brand safety capabilities to reassure advertisers. This latest deck is all about the new AI era of X.

Rival holding companies will likely be rethinking their relationship with the industry’s largest data onboarding outfit.

Execs are already using AI agents to buy ads. At DPMS, they shared what's worked (and what hasn't) and the guardrails that the industry needs to put in place to future proof.

The AI agent conversation is a distraction. Here's what matters more.