The Wall Street Journal, Fortune and Bloomberg test putting video behind the paywall to drive and retain subscriptions.

For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a Digiday+ Research survey.

This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.

Agencies and marketers are rethinking identity infrastructure, and there are a few ways forward. 

The upfront has begun to move, and sports is leading the way, but budgets are getting tighter as the buying season progresses.

Some agencies are done making ads. Now they want to make hits.

Perplexity wants to be a trusted partner to publishers, but a growing list of copyright lawsuits are making that a difficult sell.

This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.