Digiday+ Member Article

Platforms are notorious for offering advertisers free tools that also, surprise, collect data for the platforms. Amazon is no different.

Last August, Amazon launched the beta test for the Amazon Attribution pixel in the U.S. and Canada. Advertisers place the pixel on ads outside of the Amazon walled garden such as eBay and YouTube so that they can see if those placements contribute to a sale back on the site.

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