Like any normal relationship, the ones shared between clients and agencies aren’t always meant to last. While a number of contributing factors can cause a client to leave their agency, failure to deliver effective campaigns is the most common reason why things fall apart.

When asked why they have ended a relationship with an agency, 77% of 73 client-side marketers said underperforming or low-quality campaigns was a key reason why in a survey by Digiday this April of client-side executives responsible for their company’s agencies relationships.

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