Pitch deck: How Facebook is courting new agency partners
Last October, Facebook announced plans to expand its Facebook Marketing Partners program, which offers agencies and other tech platforms certification and access to official resources. That’s now official, with Facebook reps reaching out to more agencies to invite them into the new program, according to five buyers Digiday spoke with.
Digiday obtained the pitch deck that Facebook representatives are using to explain the program to potential agency partners. The program categorizes agencies into three tiers: account, preferred partner and premium partner. Preferred and premium tiers offer agencies additional benefits such as one-to-one technical support, creative consultation and training resources like events. Services like chat support are useful given the lack of reliability with Facebook’s ad platform, which comes as Facebook touts having 7 million active advertisers.
A Facebook spokesperson declined to elaborate on the program, citing the company’s October announcement.
One slide of the deck outlines how a partner could achieve a higher status, which includes a particular amount of media investment. Facebook declined to share what the specific amount is, said one agency exec.
“I interpreted this as a supplement or advancement of the current program. In June, we’ll sign up through Business Manager and find out what tier we’re in. It kind of feels like the Facebook version of the sorting hat,” the agency executive said.
The deck is below.
‘A few more strategic decisions’: What it’ll take for TikTok’s ad offerings to get advertiser buy in
The momentum is there, but TikTok's lagging analytics and targeting offering has advertisers playing it safe with organic strategies.
‘She was the most sexually harassed person I ever met’: Confessions of a former Activision Blizzard employee on the company’s toxic work culture
In this edition of our Confessions series, we hear from a former customer service specialist at Activision Blizzard about the company’s toxic work culture.
‘Change without story is a mandate, change with story is purpose’: Why marketing and comms execs are being tapped for chief-of-remote roles
Chief of remote roles are gaining in popularity, and it's marketers and communications execs that have the skills to fit the bill, experts believe.
SponsoredHow the ad industry can use its borrowed time to future-proof first-party data solutions
Trent Lloyd, co-founder and head of brand solutions, Eyeota Google’s updated timeline for its Privacy Sandbox rollout, including its two-year delay of third-party cookie deprecation on Chrome, didn’t come as a surprise to many industry observers, given the limited utility of Google’s FLoC and the slow momentum of the Privacy Sandbox in the World Wide […]
Horizon Media agencies ply new ground with incentive-based deals tied to compensation
Horizon Media agencies Big and Blue Hour cut an unusual incentive-based deal with DTC company Windmill, which lets client and agency make money if goals are reached.
How job seekers are standing out and staying top of mind during virtual job interviews
Candidates are competing for jobs on a computer screens so they are doing whatever they can to make their personalities and skills stand out.