Retail Briefing: QVC plots a comeback

Home shopping is spinning its pitch to brands in the DTC era.

Ad buyers are struggling to find Amazon advertising talent

Advertisers and agencies find workarounds to the lack of seasoned executives who know Amazon’s ad business.

Digiday Research: 43 percent of media buyers say they avoid news content

Forty-three percent of 400 media buyers surveyed by Digiday this November say they avoid buying ads in news-related content.

The myths of in-housing media buying: ‘People think it’s going to be easier’

Brand marketers were quick to underline just how many misconceptions there are about the realities of taking media buying in-house.

The Rundown: The shrinking ad agency world

In some ways, the consolidation drumbeat that’s closing out the year has only just begun.

‘Brand safety is hurting revenues’: Insights from the Digiday Programmatic Media Summit

Publishing executives gathered in Scottsdale, Arizona to discuss challenges and opportunities in programmatic advertising for the year ahead.

‘It’s sexy, mysterious, and valuable’: Ad agencies are offering data science courses to brands

Ad agencies are supplementing their analytics offerings with data science courses.

Digiday Research: Pricing pressure remains publishers’ greatest programmatic ad concern

Nearly 10 years after programmatic advertising was first introduced, publishers are still worried about its impact on ad prices.