Digiday+ Deep Dive podcast: Publishers are diversifying their video strategies

Digiday's Sahil Patel joins Digiday editor-in-chief Brian Morrissey to discuss why publishers are looking beyond Facebook to distribute video content.

Digiday Research: Marketers say campaign measurement is the biggest challenge to transparency

Marketers surveyed by Digiday were more likely to say measurement is a greater hindrance to transparency in media buying than arbitrage is.

Digiday Research: Retailers put data to work

Retailers surveyed by Digiday are most likely to use their online data to improve their marketing campaigns.

The Rundown: Drama atop WPP

“The longer it takes to settle leadership, the more uncertain individual practitioners will feel about their roles in the company and that is one place where the risks to clients are."

Digiday Research: Talent is the biggest obstacle to bringing media buying in-house

Hiring talent was the most common issue European marketers reported when attempting to bring media buying in-house.

Digiday Research: 58 percent of publishers plan to produce more long-form video

Over half of publishers surveyed by Digiday expect to increase their production of content for over-the-top and linear TV platforms in the coming year.

Digiday Research: European marketers see GDPR hurting audience targeting

Less than half of European marketers surveyed by Digiday said they're satisfied with their ability to target audiences at scale.

The Rundown: Paywall pains

2018 is turning into the year of the paywall. But at some point, publishers will start bumping into each other.