Digiday Research: Media buyers will increase video ad spending in 2019

A survey of 282 media buyers by Digiday this November found that the top three formats most media buyers expect to increase spending in are video formats.

Retail Briefing: For Amazon sellers, the prospect of delisting stokes fears

For Amazon sellers, there’s no greater threat than being delisted from the marketplace, and sellers always have to be on guard.

Marketing 2019: The year of consolidation arrives in force

Following a year where agency brands have been hammered, big tech players continue to gain more control, and marketers continue to tighten their belts.

Ghosting: As Snap’s stock collapses and more users go to Instagram, advertisers and publishers share what’s left of Snapchat

Not all has vanished at Snapchat. More media companies are publishing on the app, and more advertisers are experimenting with new formats.

In 2019, the streaming video war will begin

Disney, HBO and Apple are getting ready to duke it out with Netflix and Amazon.

Digiday Research: Media buyers will grow spending in private marketplaces over open exchanges

Despite challenges around scalability to PMPs, 62 percent of media buyers surveyed by Digiday plan to increase their spending in them in 2019.

Digital media’s rough 2018 creates uncertainty for 2019

For many in digital media, the wrenching change, while unfortunate, was a needed reckoning.

How a wave of consolidation could hit publishers in 2019

M&A activity in media is expected to be lively in 2019. But publishers hoping to get acquired in a scale play shouldn't hold their breath.