The Rundown: The holding company is dead, long live the holding company

So-called “new” holding companies are popping up left-right-and-center, positioning themselves as the antithesis to the traditional model.

The Complex guide to turning talent into franchises

Complex has a growing commerce business thanks to the popularity of its original shows and its in-house hosts.

The Rundown: Publishers scramble to control audience data

It seems like every time publishers start to claw their way back from any inventory blackouts caused by browsers like Safari blocking cookies, they’re hit with a new curveball.

Pitch deck: TikTok is testing cost-per-click ad pricing

TikTok says it has nearly 22 million users in Europe who open the app up to 11 times a day.

Digiday Research: Publisher satisfaction with platforms plummets in 2019

Publishers may no longer trust platforms, but they still need them -- because despite their excitement about alternate revenue streams, most publishers still rely on traditional models.

The Rundown: We’ve always hated advertising

Hating advertising is nothing new. No one wants their entertainment interrupted by a 30-second spot with someone sputtering on about a product you have no use for.

Why YouTube’s paying celebrities to start channels

YouTube is paying some celebrities to create YouTube channels, but advertisers aren’t giving YouTube more money as a result. That may not matter, though.

Pitch deck: How Snapchat is pitching its ad offering to European agencies

The biggest change for Snapchat's ad sales strategy has been the broadening of its messaging to not only include social buyers, but also TV and video buyers.