The needed maturation of the media business

This crisis is affecting all publishers but unequally. Those with more mature businesses -- in the positive sense -- are poised to take disproportionate share.

After a rough start, Quibi faces a challenge: How to promote its shows

Forget coronavirus. Quibi has failed to take off because it hasn't given audiences enough reason to tune in.

How Anheuser-Busch adapted its ad messaging

DraftLine, Anheuser Busch InBev's in-house agency, has never been busier. This is because the role of the in-house agency has never been more crucial.

Digiday Research: 80% of publishers lower Q2 forecasts

A Digiday Research survey of 127 publishers found that 52% of publishers missed their first-quarter numbers. About 23% managed to exceed their forecasts, while 25% hit them.

The TV upfronts will never be the same again

The upfronts have largely worked in the same way since the 1960s. Then along came the coronavirus crisis.

The cost-cutting era will lead to more agency combinations

The need for efficiencies in the tighter financial market will drive the consolidation both from marketers and agencies.

‘More efficient than before’: DTC startups are rethinking the role of the office

Now that companies have roughly two months of working remotely under their belts, all CEOs are grappling with if, and when, they should call employees back to the office. There are no clear answers.

Boring beats sexy in media’s new reality

Those who emerge intact and well-positioned on the other side are those that focused on the business fundamentals.