DTC startups are hiring grown-up retail talent as they mature

Employees at legacy retailers are considering making the jump to a direct-to-consumer or e-commerce startup.

Digiday Research: In-house marketers typically still rely on agencies

Sixty-one percent of marketers who conduct creative production in-house still use external agencies according to a Digiday survey.

Pitch deck: How Snapchat is selling ads after its partner summit

The deck focuses on Snap's augmented reality updates like hand tracking, body tracking, pet tracking and its new marker tracking technology.

The Rundown: Agencies get their hands dirty with data ownership

Publicis’ $4.4 billion acquisition of Epsilon signals a change in tack for the French holding group's approach to data ownership.

Digiday Research report: Agency culture and employment in 2019

In January 2019, Digiday surveyed 446 agency professionals to examine themes affecting agency culture and employment; employee happiness and burnout, workplace harassment, discrimination, and what influences employment decisions.

Video Briefing: Ad-supported streaming platforms take a bigger cut than pay TV

If pay-TV providers find TV networks are providing connected TV platforms with 30% of their ad inventory, they may demand a similar share to bolster their addressable TV businesses.

Digiday Research: 22% of marketers plan to give agency work to consultancies

Twenty-two percent of 73 marketers surveyed by Digiday this April plan to move work from agencies to consulting firms.

‘Difficult to police’: How Unilever is cracking down on fraudulent social media influencers

Only a year since Unilever announced that it was embarking on a large scale cleanup of its influencer marketing ecosystem, it's seen some encouraging results.