Digiday Research: Marketers avoid TikTok, Reddit due to brand-safety concerns

Over half of 94 client-side marketers polled by Digiday avoid at least one social platform due to brand-safety concerns.

‘Everyone is too siloed’: Insights from the Digiday Future of TV Summit

Brand and agency execs gathered at Digiday’s Future of TV Summit to discuss the opportunities and challenges as the future of TV advertising draws closer.

Digiday Research: Marketers aren’t relying on agencies to set up in-house operations.

In an April Digiday survey of 73 marketing executives all bringing work in-house, 71% said they are not relying on outside help from agencies or consulting firms.

As marketers take more control, ad tech vendors are feeling the pain of stretched payment terms

Late-paying advertisers have long been a source of pain for agencies. Now, ad tech vendors are feeling the burden of stretched payment terms.

Rundown: For agencies, in-housing is a symptom, not a disease

One of the key slides in WPP’s annual report, released this week, is essentially shrugging off in-housing as a threat to agencies.

Video Briefing: The ‘post-cable’ bundle will look a lot like… the cable bundle

Skinny bundles are getting fatter as streaming live TV providers accept the fundamental truth that live TV is expensive and discounts can't last forever.

Digiday Research: How working moving in-house affects the client-agency relationship

Nearly 30% of 73 marketing executives surveyed by Digiday said bringing marketing in-house strained their relationship with their agency(ies).

Anti-fraud measure ads.txt is coming to mobile apps but very slowly

Ad tech firms including Centro, EMX Digital, InMobi and PubMatic plan to begin enforcing app-ads.txt to combat mobile in-app ad fraud.