Digiday Research: 41% of agency buyers say they will resume Facebook spending at the end of July
Come August 1, the unofficial end date to the advertising and marketing boycott of Facebook by brands unhappy about the hateful speech and misinformation on the platform, most agencies will reanimate their marketing on the platform.
In a new survey conducted in July, Digiday found that 41% of respondents will return at the end of the July boycott, while 26% will spend again by the end of the third quarter and 13% by the end of full-year 2020. Others will wait for more action from Facebook with 17% of respondents saying they won’t advertise on the platform until it males meaningful changes.
Underlining the agency desire to return to Facebook — and its power as marketing vehicle — is that according to the survey, a full 75% of respondents said return on investment (ROI) is more important than brand optics.
‘Necessity drives innovation’: Despite the economic downturn, upstart agencies are finding their way to launch
Agencies are launching despite— and as a result of — the pandemic as new creative opportunities arise from the disrupted marketing landscape.
‘Fewer, bigger, better’: RFP close rates rise for publishers as buyers look to keep things simple
Some publishers are now closing close to half the RFPs they send out. The trick is getting onto the shortening lists receiving the RFP.
Inside the Atlantic’s triumphant and tumultuous run during the coronavirus pandemic
The Trump 'losers' and 'suckers' scoop provided a boost not only to The Atlantic’s renewed sense of importance, but to its bottom line.
SponsoredFor brand marketers, watch parties are where connections and entertainment meet
Jen Prince, managing director, media and entertainment, Twitter Bridget Harvey, head of media and entertainment strategy, Twitter Next Whether it’s finding new shows, rewatching old favorites or tuning into a history-making world premiere, watching movies and TV at home brings people together during times of isolation. And while audiences are looking to be entertained, they’re also […]
‘Retention has been one of our best stories of the year’: Bob Cohn on steering The Economist through crisis
The Economist has recently switched tactics from being 'an acquisition machine' to honing its subscriber retention tactics — a move its recently appointed president says is paying off.
Digiday Media sets new editorial and creative leaders
As it charts its way forward in a rapidly transforming media and marketing landscape, Digiday Media announces new editorial and design leaders.