Digiday Research: Publishers rate YouTube’s revenue potential over other platforms’

Thirty percent of 122 publisher executives surveyed by Digiday said that YouTube is the platform that can provide the most meaningful long-term revenue opportunities for publishers. After YouTube, Facebook and Google AMP were second best, each with 24% of the vote.

Pitch deck: Target is courting advertisers with first-party data

Target's pitch deck to advertisers showcases its advertising options, its first-party data and brand safety in advertising with the retailer.

Digiday Research: Facebook still delivers the greatest reach for publisher content

Forty-five percent of 124 publishers surveyed by Digiday said that Facebook provides the greatest reach for unpaid posted content. While few publishers see strong reach from content posted to their pages, engaging content being shared organically by users is driving significant amounts of traffic.

Why advertisers find it so hard to quit the walled gardens

Breaking up with the walled gardens is hard to do but it’s not impossible as some advertisers are finding out.

Inside the state of data privacy fines and investigations in Europe

A year in, GDPR fines and warnings have been splintered across Europe.

The Rundown: Clients are starting to take ownership of transparency issues

CMOs use conference stages to talk loudly about transparency issues across the industry, but most problems in media begin and end with clients themselves.

Royal Bank of Scotland’s David Wheldon: Clients are to blame for agency transparency issues

Advertisers do more harm than good when they drag as much margin as they can from the coffers of agencies, said the senior marketer.

Digiday Research: Branded content production costs are growing

Half of the 80 publisher executives surveyed by Digiday this May said the cost of branded video production has risen in the past year.