‘Improving your ability to cancel’: How advertisers have back-loaded flexibility into their upfront deals

Underlying this year’s upfront deals is a volatility that may not manifest until the first or second quarters of 2021 when some advertisers will have more opportunity to back out of their commitments.

‘Cyber Monday has become Cyber November’: How the digital shopping day’s evolution is affecting marketers

Even if it’s a logical move to stretch out discounts typically reserved for Cyber Monday, it can create a more difficult environment for marketers.

‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market

The GRP must die; long live the GRP. Gauging ad effectiveness per how many people in a demo it reached is an imperfect approach — but proven one.

‘A more hopeful future’: As the coronavirus surges, advertisers aren’t pressing pause

Spending has remained consistent, according to media buyers, who say that advertisers are more prepared this time around.

DTC brands aren’t feeling the Black Friday pressure

In the five days following Thanksgiving, there's usually a wave of retailers offering anywhere from 20% to 50% off of their products. This year, that wave will feel more like a never-ending tsunami.

‘We get nothing’: Media companies want more detailed audience, revenue breakdowns from free, ad-supported streaming TV platforms

The FAST services lack the detailed audience and revenue breakdowns that media companies are accustomed to receiving from digital video platforms like YouTube and Facebook.

‘Tough medicine’: How agency combinations could help bolster holding companies traditional creative agencies

Merging agencies like Grey and AKQA could look like a death knell for the traditional creative agency but industry analysts and insiders say it’s a necessary transformation.

As its ecosystem grows, companies are becoming reliant on Shopify for more parts of their business

Eight years ago, startups turned to Shopify primarily to sell products online. Now, a startup might turn to Shopify to help fulfill orders, get some cash for their business or use its point-of-sale system when it opens a physical store.