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DIGIDAY+ MEMBER EXCLUSIVES
Publishers quietly cut ‘six-figure’ deals via Snowflake’s AI licensing platform
Publishers are starting to make meaningful AI licensing deals via Snowflake’s RAG pipe, with some securing several six-figure deals with financial institutions.
OpenAI's ads program matures
Media
Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls
Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers.
Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup
Bleacher Report is betting on animated sports content and YouTube distribution to capture World Cup fans and young viewers.
WTF is viewbotting?
Viewbotting artificially inflates livestream views, but it doesn’t just affect streamers. What is the practice and why are brands and platforms concerned?
Marketing
As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed
The ad delivery has improved in the past few weeks, but some are now hesitant until those issues are completely ironed out.
Google’s latest commerce moves deepen the battle over agentic shopping
Google’s aim to own the entire shopper journey is heating up the agentic commerce battle against Amazon’s Alexa and rivals like TikTok Shop.
TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the year before.
Future of TV
Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations
This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.
Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku
Digiday+ Research’s fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Media Buying
Ad Tech Briefing: Agencies reposition for the agentic era
The battle over infrastructure, interoperability and operational control is under way.
Media Buying Briefing: Production and media squeeze lead brands to run campaigns for longer
Data shows big brands keeping campaigns in play for longer. While consistency is gospel among brand strategists, pressure on production and media budgets may be the culprit.
Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development
Agents are merely the latest technology to earn the dubious distinction.
Annual research reports
Podcasts
Research
Upfronts
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Media Buying Briefing: What buyers expect out of this year’s upfront marketplace
Although no deals have been cut yet, outcomes will be a major factor in this year’s negotiations, while complicating factors include measurement and flexibility.
The state of agentic advertising
This State of the Industry Report, sponsored by Optable, examines agentic advertising and how publishers, advertisers and agencies are interacting with the medium — from investment and readiness to barriers and impact. Agentic AI is the latest optimization tactic across media, supporting initiatives like agentic advertising. However, because agentic AI is described as “a situation […]
The complex, hours-long appointments that led to Hailey Bieber-inspired glazed donut nails, as well as nails dotted with berries or stars or bedazzled with gems, no longer apply. Now, the trend is a nude, simple manicure, and even (gasp!) simply bare, unpainted nails.
The complex, hours-long appointments that led to Hailey Bieber-inspired glazed donut nails, as well as nails dotted with berries or stars or bedazzled with gems, no longer apply. Now, the trend is a nude, simple manicure, and even (gasp!) simply bare, unpainted nails.
Higher gas prices could end up benefiting Amazon’s e-commerce business as consumers look for ways to avoid driving to stores and focus more of their spending on household essentials.
Higher gas prices could end up benefiting Amazon’s e-commerce business as consumers look for ways to avoid driving to stores and focus more of their spending on household essentials.