Media

From brand deals to equity deals: creators want a stake, not just a fee

The creator economy is moving into a new phase: creators getting into companies at the ground floor through sweat equity or angel investing.

Media Briefing: Publishers question whether personalization actually pays off

Publishers are personalizing newsletters to get more value from readers, but questions remain over whether it’s a meaningful differentiator.

Publishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean win

After years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding the devil in these new remedies.

Marketing

Illustration of a robot talking to a person.

DMexco ’26 Briefing: From scaling AI operations to teaching the next generation of ‘bold’ CMOs

DMexco 2026 media partner Digiday hosted two panels that outlined the challenge of AI at scale and the CMO of the future.

Marketers bemoan the culture of ‘good enough’ as standards fall amid the AI bubble

‘Drowning in measurement,’ marketers mull priorities in an internet where ‘two audiences’ exist. 

Future of Marketing Briefing: Imagining the ad business hiding inside Meta’s Muse

Meta’s Muse is ad-free for now. Don’t expect that to last.

Future of TV

YouTube invests in AI agents, live ‘gamification,’ and editing tools to keep creators close

Made On YouTube announced a spate of new features for the creator platform; here are the most important ones and what they mean for creators.

Future of TV Briefing: Inside The Wall Street Journal’s new shows strategy

This week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social.

Some creators want to negotiate deals like TV networks

Creators have been brought onto traditional upfronts within the last year, but it’s looking like they’re ready for their own show.

Media Buying

Talent firm 24 Seven consolidates the new business efforts of its three concentric agencies

SktechDeck, Markacy and Futureman are now being pitched by 24 Seven’s new business team as any combination of the three shops that a client might want to tap

Ad Tech Briefing: Google’s ad tech remedies arrive just as the platform battle moves to AI

Regulators are prising open Google’s programmatic machinery just as AI, commerce and ad tech players race to control more of the advertising stack.


Upfronts

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

How marketers are innovating in the age of intelligence

As artificial intelligence reshapes how businesses work, marketers are rethinking the tools, habits and workflows that drive innovation. But as with past technological shifts, adopting new tools often means navigating uncertainty before their value becomes clear. “Early in my career, I worked with companies building websites when Netscape was new, e-commerce was unproven and the […]

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Wellness Briefing: The teams behind SweatHouz and P90X are launching a ‘daydream studio’ for brain health

For the Wellness Briefing, Glossy spoke with Jamie Weeks, the founder and managing partner of Founders Row, an Atlanta-based investment firm that operates fitness and wellness concepts like SweatHouz, LiftHer and SculptHouse. Weeks has partnered with P90X founder Jon Congdon to debut better.states, a new wellness concept centered around intentional rest and time away from screens. 

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Wellness
Wellness Briefing: The teams behind SweatHouz and P90X are launching a ‘daydream studio’ for brain health

For the Wellness Briefing, Glossy spoke with Jamie Weeks, the founder and managing partner of Founders Row, an Atlanta-based investment firm that operates fitness and wellness concepts like SweatHouz, LiftHer and SculptHouse. Weeks has partnered with P90X founder Jon Congdon to debut better.states, a new wellness concept centered around intentional rest and time away from screens. 

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Marketing
Cookware startup Caraway got sued by its competitors. It then used the lawsuit for marketing

In February, two of the biggest players in the cookware space — Groupe SEB and Meyer — filed a lawsuit against Caraway, accusing the company of false and misleading advertising claims. Rather than shy away from the lawsuit, Caraway has spent 2026 publicly talking about it and using it as marketing fodder.

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Marketing
Cookware startup Caraway got sued by its competitors. It then used the lawsuit for marketing

In February, two of the biggest players in the cookware space — Groupe SEB and Meyer — filed a lawsuit against Caraway, accusing the company of false and misleading advertising claims. Rather than shy away from the lawsuit, Caraway has spent 2026 publicly talking about it and using it as marketing fodder.