DIGIDAY+ MEMBER EXCLUSIVES
Publicis and The Trade Desk settle their dispute, but tell no one why
Publicis and The Trade Desk have made up, which is either a triumph of negotiation or a sign the whole thing was never quite as dramatic as it seemed.
OpenAI's ads program matures
Media
Brands turn to creators to build World Cup buzz amid a logistics nightmare
A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution.
Reuters and Time adopt bot-blocking whitelists to rein in AI crawlers
Reuters and Time adopt a ‘block-all’ AI bot strategy, part of a broader publisher move toward whitelist-only access.
Google’s AI opt-out leaves publishers with a choice they can’t safely use
The CMA has, on paper, given publishers a right to refuse AI in search. But because it’s opt-out, and Google is slow-walking the data needed to judge the impact, that right is barely usable, publishers say.
Marketing
Walmart goes global with its Amazon-like flywheel
Walmart executives are beginning to take a more international approach to growing the retailer’s higher-margin businesses.
Brands are catching World Cup fever even without official sponsorships
Some smaller U.S. startups, like Crumbl Cookies and Olipop, are getting into the spirit of the World Cup with watch parties and soccer-themed products.
‘Storytelling hierarchy is starting to flatten’: Tribeca Enterprise CEO on why brands are making the festival a must-stop
The south of France isn’t the only place in June CMOs flock to for creative currency.
Future of TV
Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market
This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.
Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations
This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.
Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku
Digiday+ Research’s fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.
Media Buying
D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying
For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a Digiday+ Research survey.
Mile Marker acquires Lift to enhance its creative and digital performance chops
The PE-owned independent continues to acquire shops that round its offerings, the latest adding creative and performance assets as the two explore how to apply AI.
How automation and AI is reshaping the traditional upfront marketplace
As programmatic automation and AI agents reshape the traditional upfront marketplace, media buyers are navigating a new balance.
Annual research reports
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Amid falling traffic, publishers are investing in engagement, registration and citations
Michael Silberman, evp, media strategy, Piano As consumer use of AI search accelerates, publishers are seeing precipitous traffic declines. According to Piano’s benchmark data across hundreds of publisher sites, search traffic dropped by 36%, revenue fell by 16% and the overall audience across all sources was down 9%. When Google surfaces an AI-generated answer at […]
For Douglas Little, the founder of indie-perfume brand Heretic, the brand’s approach to collaborations is rooted in its name. A heretic, he notes is “a person with an opinion that is different than others.” Since launching the brand in 2015, “it’s been my mission to be able to not only create a space where we celebrate beauty in all of its many shapes, forms, and denominations, but even more than that, to be able to [spotlight] people and artists who are marching to the beat of their own drum.”
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Member ExclusiveLuxury Briefing: Mytheresa is using AI to find future VIPs
For Douglas Little, the founder of indie-perfume brand Heretic, the brand’s approach to collaborations is rooted in its name. A heretic, he notes is “a person with an opinion that is different than others.” Since launching the brand in 2015, “it’s been my mission to be able to not only create a space where we celebrate beauty in all of its many shapes, forms, and denominations, but even more than that, to be able to [spotlight] people and artists who are marching to the beat of their own drum.”
Open-box marketplace Rebel, which raised a $25 million Series B last November, is now getting into the snacks category. The new section launched with better-for-you, shelf-stable brands like MadeGood, Purely Elizabeth, Chomps and Annie’s, at discounts of 12-70%.
Open-box marketplace Rebel, which raised a $25 million Series B last November, is now getting into the snacks category. The new section launched with better-for-you, shelf-stable brands like MadeGood, Purely Elizabeth, Chomps and Annie’s, at discounts of 12-70%.