SHAPING WHAT’S NEXT IN MEDIA

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Media

Bold Call: AI will rewrite publishers’ websites in 2026

This year, publishers will use AI to transform static sites into dynamic, personalized and reader-driven experiences.

Media Briefing: The anatomy of the publishers’ SEO dilemma

As AI upends search, publishers face a choice in 2026: chase Google, feed AI, or figure out how to balance both.

The top AI platforms for publishers, ranked

Digiday’s Jessica Davies and Sara Guaglione joined the Digiday Podcast to handicap the more than a half-dozen AI platforms, from Amazon to OpenAI, that have begun doing business with publishers.

Marketing

What Amazon’s proposed big-box store could mean for Walmart

Public documents published by the Village of Orland Park described a 225,000-square-foot Amazon store that would sell a range of products.

Future of Marketing Briefing: AI companies are staffing up for a reputation fight

AI has an image problem, which explains why the industry is suddenly investing so much energy in who gets to tell its story.

Albertsons is putting digital screens for ads in more than a third of its stores

The retail giant has seen enough success in its digital screen network to begin a rollout in 800 of its 2,200-plus stores in 2026.

Future of TV

Future of TV Briefing: YouTube develops new program to pitch brands on top creators’ shows

This week’s Future of TV Briefing reports on YouTube’s new pilot program that would have brands sponsor shows from top creators.

Future of TV Briefing: Brands are spending more to advertise creators’ content, making usage rights a focal point

This week’s Future of TV Briefing looks at what brands spending more money to promote creators’ content means for creator compensation models.

Future of TV Briefing: 5 ripple effects that will shape the future of TV in 2026

This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026.

Media Buying

Bold Call: OpenAI’s ads pivot may come too little, too late

Advertising is coming to ChatGPT, but not fast enough to outrun incumbent platform giants — one in particular.

As U.S. courts near a remedy, Europe puts Google’s ad tech concessions under the microscope

The European Commission is probing the industry’s response to Google’s proposed behavioral remedies.  

Ad Tech Briefing: Consolidation in a ‘Hunger Games scenario’ – and a true loss for the industry

Analysts predict various means of consolidation. and notes on the sad passing of OpenX CEO John Gentry.


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Beauty
Under new ownership, classic brands St. Ives and Noxzema are ready for a modern makeover

This week, I checked in on the newly formed Evermark portfolio, home to the likes of Suave and Pond’s. Additionally, Pat McGrath Labs files for bankruptcy, and E.l.f. gets into fragrance.