for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
DIGIDAY+ MEMBER EXCLUSIVES
TikTok’s Khartoon Weiss to exit the platform as its N. America lead of global business
Weiss, who was North America head of global business solutions at the company, is leaving on Friday, according to a memo shared with clients.
Media
How a ‘TikTok doctorate’ made 26-year-old Griffin Johnson a venture capitalist
Griffin Johnson made it big on TikTok back in 2019, now he runs a VC firm and uses his marketing expertise in the Derby world.
Media Briefing: Publishers debate the value of AI licensing and GEO
Publishers may be gaining visibility in AI search, but execs say the lack of traffic and licensing revenue is raising doubts about the payoff.
Meta’s bid to woo creators to Facebook just might work, despite its recent legal woes
Meta’s recent legal woes likely won’t deter creators from trying out its new Facebook Creator Track, according to marketing experts.
Marketing
High stakes, big budgets: How brands are navigating a massive sports year
Global ad spend on sports has increased, and brands like Grey Goose, John Deere and Lavazza coffee brand are investing.
Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty’s next commerce channel
The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and reviews.
‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat
Whatever hope remained that this would be a short war is fading. And with it, the assumption that the economic damage would be too.
Future of TV
Future of TV Briefing: What publishers have to offer creators
This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers.
Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?
This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report.
Future of TV Briefing: How Netflix is shaking up the upfront deal model
This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.
Media Buying
Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
Nexxen’s launching new AI features. Amazon’s broaching streaming partnerships. And Viant, Blockboard and Stackadapt are setting out their stalls.
Spotify’s ad exchange grew its programmatic ad base, but buyers want more
The number of advertisers using the music and podcast streamer’s programmatic marketplace has risen 222% since last year.
Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth
Criteo is bringing itself into more direct competition with Amazon and Google.
Annual research reports
Podcasts
Research
This week, I checked in on how the 20th anniversary of the hit scent Japanese Cherry Blossom ties into Bath & Body Works’ turnaround plan. Additionally, Oddity faces a class-action lawsuit after its share price plummeted, and Sol de Janeiro enters a new retailer.
This week, I checked in on how the 20th anniversary of the hit scent Japanese Cherry Blossom ties into Bath & Body Works’ turnaround plan. Additionally, Oddity faces a class-action lawsuit after its share price plummeted, and Sol de Janeiro enters a new retailer.
Canadian furniture brand Cozey is cozying up to more U.S. shoppers in its quest for global growth.
Canadian furniture brand Cozey is cozying up to more U.S. shoppers in its quest for global growth.