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The Rundown: Why YouTube has become key for brand GEO strategies
Brands hoping to improve their performance in zero-click search and LLM chatbot results are focusing on the video platform.
Media
WTF is a creator capital market?
What is a creator capital market, what does it mean for creators looking to diversify revenue, and why is it so closely tied to crypto?
Media Briefing: Publishers explore selling AI visibility know-how to brands
Publishers are seeing an opportunity to sell their AI citation playbooks as a product to brand clients, to monetize their GEO insights.
Creators eye Snapchat as a reliable income alternative to TikTok and YouTube
Figuring out the Snapchat formula has been very lucrative for creators looking for more consistent revenue on a less-saturated platform.
Marketing
Walmart says AI users build 35% bigger baskets than others
Walmart customers who use the company’s Sparky AI-powered shopping assistant have an order value that’s about 35% higher than those who don’t.
In fighting a whistleblower suit, WPP put its own account of media agency trading on the public record
A former GroupM executive is suing WPP for $100 million, alleging he was fired for exposing a systematic scheme to pocket billions in client rebates.
Pitch deck: Why Amazon believes its premium streaming inventory is worth the money
Amazon is pitching its DSP to make the case.
Future of TV
Future of TV Briefing: WTF is server-guided ad insertion?
This week’s Future of TV Briefing looks at server-guided ad insertion, a newish method for inserting ads into streaming video on the fly.
Future of TV Briefing: CTV identity matches are usually wrong
This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.
Future of TV Briefing: How AI agents prime TV advertising for ‘premium automation’
This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.
Media Buying
Media Buying Briefing: Dentsu’s new CEO on how he’s going to grow the business again
Takeshi Sano takes over as global CEO, and brings with him a more outgoing and worldly approach to running the Japanese-owned holding company.
Omnicom’s lack of surprises in its 2025 earnings is both a good and bad thing
Results were neither spectacularly good nor terribly bad, with 2025 revenue up 10%, thanks in part to including one month of revenue from Interpublic Group
How the MLS plans to convert World Cup interest into lasting soccer fandom
Alongside advertisers and publishers, the league hopes to use a rare opportunity to promote soccer in the U.S.
Annual research reports
Podcasts
Research
On the heels of its February 11 announcement naming rising country musician Ella Langley as its newest brand face, American Eagle is unveiling another big music move: It will serve as the exclusive apparel and denim sponsor of Stagecoach, the world’s largest country music festival.
On the heels of its February 11 announcement naming rising country musician Ella Langley as its newest brand face, American Eagle is unveiling another big music move: It will serve as the exclusive apparel and denim sponsor of Stagecoach, the world’s largest country music festival.
Retail leaders at eTail Palm Springs shared how they’re moving past AI hype by focusing on clean data, internal alignment and practical use cases.
Retail leaders at eTail Palm Springs shared how they’re moving past AI hype by focusing on clean data, internal alignment and practical use cases.