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Yahoo pauses IAB membership amid a series of quiet cost-saving measures
Yahoo pulls IAB board memberships, following job cuts as PE-owner reportedly reconsiders ad tech investments.
Media
Why more brands are rethinking influencer marketing with gamified micro-creator programs
Brands like Urban Outfitters and American Eagle are embracing a new, micro-creator-focused approach to influencer marketing. Why now?
WTF is pay per ‘demonstrated’ value in AI content licensing?
Publishers and tech companies are developing a “pay by demonstrated value” model in AI content licensing that ties compensation to usage.
The case for and against publisher content marketplaces
The debate isn’t whether publishers want marketplaces. It’s whether the economics support them.
Marketing
Why Edward Jones’ agentic AI trial comes with limits
Edward Jones tests agentic AI to drive marketing productivity, taking a measured approach as it stops short of full automation.
Footwear brands navigate uncertainty after latest tariffs flip-flop
Some 99% of footwear sold in the U.S. today is imported, according to the Footwear Distributors and Retailers of America.
Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools
Here’s a rundown of lessons brands have shared about their AI implementations so far.
Future of TV
Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend
This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options has resulted in increased advertiser spending.
What’s behind Netflix’s CTV market share jump?
The streamer is set to grab almost 10% of global CTV ad spend. Media buyers say live sports, lower prices and DSP partnerships are making a difference.
Future of TV Briefing: WTF is server-guided ad insertion?
This week’s Future of TV Briefing looks at server-guided ad insertion, a newish method for inserting ads into streaming video on the fly.
Media Buying
Ad Tech Briefing: Criteo named first ad tech partner to OpenAI’s ChatGPT ad pilot
Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the company first hinted at in late 2025 — that large language models would become the next frontier of its commerce media strategy. […]
The agency holdcos have an AI story, but not an AI business model
The holdco platforms need to deliver on the promises made — and so far, clients aren’t seeing it.
Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins
With WPP’s strategic transformation announced last week, the battle for holding company supremacy could turn out differently than it’s been the last five years.
Annual research reports
Podcasts
Research
This year, Sephora does not plan to slow its investment in K-Beauty. On April 1, the retailer will launch its second K-beauty hair-care brand, LG-owned Dr. Groot, online. That will be followed by an in-store rollout on April 15.
This year, Sephora does not plan to slow its investment in K-Beauty. On April 1, the retailer will launch its second K-beauty hair-care brand, LG-owned Dr. Groot, online. That will be followed by an in-store rollout on April 15.
ThredUp saw record new customer acquisition in 2025. Now, its svp and head of marketing, Kristen Borphy, is trying to keep the momentum going.
ThredUp saw record new customer acquisition in 2025. Now, its svp and head of marketing, Kristen Borphy, is trying to keep the momentum going.