Media Briefing: The case for and against markdown for AI bots

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

Future of TV Briefing: Why Aéropostale is investing in creator-led episodic shows

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

How a fitness creator built her own global wellness platform

Gabby George leveraged her social media success into a subscription-based fitness platform to diversify revenue.

Time has started serving ads to AI agents

Time is selling ads targeting AI bots, betting that markdown pages will make its content (and advertisers) more visible in AI search.

Media Briefing: Threatening to quit Google’s crawlers is just publishers’ new hope

Bold Call: Google’s AI era is fueling fresh calls for publishers to cut off access to their content, but dependence on search still holds most back.

Who owns the creative brief? Brands and creators are renegotiating the relationship

Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.

Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater

Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.

Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’

In recent weeks, major global brands have been the subject of lawsuits alleging deceptive pricing strategies.

D+ Research: Marketers navigate a changing CTV landscape

As CTV matures, the streaming ad industry is entering a period of change.

Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem

This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.

Future of TV Briefing: The streaming ad industry finally has levers to pull on quality

This week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls.

Media Buying Briefing: The latest lures holding companies are using to grow principal media

As holdcos rush to equip themselves with AI tools and services, they still haven’t figured out how to sell them. Meantime, principal media has become a major source of profit margin. 

The case for and against agencies betting on tokens the way they bet on media

AI compute costs are the next frontier for the next upfront. This is the case for it.

Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’

Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet.

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

WTF is the IAB’s Redefining Media Types standard?

As AI automates media work, Omnicom Media is rethinking the agency business model

What Ally Bank learned from building a sports marketing strategy before the market caught up

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Unpacked: How brands and retailers like Ulta Beauty are building data- driven loyalty programs

Discover how loyalty programs and lifecycle marketing drive growth, using verified data to personalize experiences and build lasting customer trust. Partner insights from SheerID.