Join us Sept. 14-16 in Miami to connect with top publishing leaders
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Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets
This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators.
OpenAI's ads program matures
Media
An anatomy of the creator brand trip’s midlife crisis
The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.
European publishers are getting hit harder by AI bot scraping, report finds
European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.
Walmart-backed gaming publication lays off editorial team
Brandy Berthelson — who had been Restart’s editor-in-chief — said on Bluesky last Friday that the “entire editorial team” at Restart was laid off.
Marketing
Brand marketers are adopting fan-first social media strategies
Bigger brands are picking up a social playbook perfected by startup and scaleup marketers, having seen the results. But can it work at scale?
How H&M, Chobani, UrbanStems and Teleties are refining their partnership strategies
Brands are refining partnerships to match audiences, drive cultural relevance and find new growth.
Future of Marketing Briefing: The public ad tech era is over
Gone are the days when investors got themselves in a tizzy over ad networks, demand-side platforms and supply-side platforms on their own merits.
Future of TV
Future of TV Briefing: In TV ad market’s swing to streaming, cheap inventory is in demand
This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026.
Future of TV Briefing: Why Aéropostale is investing in creator-led episodic shows
This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series.
D+ Research: Marketers navigate a changing CTV landscape
As CTV matures, the streaming ad industry is entering a period of change.
Media Buying
Media Buying Briefing: How ‘outcomes’ has become the latest term to be overused
After throwing around transformation for the last few years, holdcos are now obsessed with delivering outcomes — but it’s not as easy as they make it sound.
Moloco launches an agency partner program, in part to expand beyond mobile programmatic
Although not a pure-play DSP, Moloco is expanding beyond into CTV and other media realms, building on its mobile and app base.
Ad Tech Briefing: More take-private deals are on the horizon, here’s what to look out for
The largest public names on the public markets are plateauing, prompting further speculation.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
WTF is agentic commerce? | How brands can make loyalty and promotions agent-ready
This WTF guide, sponsored by Talon.One, explores how brands can make their loyalty and promotions agent-ready, as agentic commerce evolves from a theoretical concept into practical applications, and AI agents begin to handle the end-to-end shopping journey for consumers. Agentic commerce has quickly become a hot industry topic, as the technology evolves from a theoretical […]
Launching this week, Maisonette’s newest vertical is called “Neon Rebels.” It combines apparel and decor from over 100 brands all catered toward ages seven to 14. Maisonette president AJ Nicholas told Glossy that the new vertical was meant to target the millennial parent who has been shopping with Maisonette since it launched in 2017. Those customers’ kids are now growing up, and Maisonette wanted a new category to stay relevant to their lives as their children age into new brackets.
Launching this week, Maisonette’s newest vertical is called “Neon Rebels.” It combines apparel and decor from over 100 brands all catered toward ages seven to 14. Maisonette president AJ Nicholas told Glossy that the new vertical was meant to target the millennial parent who has been shopping with Maisonette since it launched in 2017. Those customers’ kids are now growing up, and Maisonette wanted a new category to stay relevant to their lives as their children age into new brackets.
Toy brand Sticki Rolls is hoping to turn its YouTube creator-generated buzz into a Gen Alpha collectible brand through pop-ups and retail expansion.
Toy brand Sticki Rolls is hoping to turn its YouTube creator-generated buzz into a Gen Alpha collectible brand through pop-ups and retail expansion.