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In graphic detail: Middle-tier creators are fueling the next phase of the creator economy
Facts and figures behind the growing middle tier of creators who make less than macro creators, but convert more.
Media
GEO hype busted: How it differs (and how it doesn’t) from SEO
GEO is flooding media execs’ inboxes. But SEO veterans say these AI visibility services may not be as revolutionary as they seem.
Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming
A wave of new GEO vendors promises improving visibility in AI-generated search, though some question how effective the services really are.
‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business
Meta knows LLMs could transform its ads business. Getting there is another matter.
Marketing
TikTok after the legal fight and why it’s coming for Meta’s ad dollars
With legal issues behind it, TikTok is stepping up marketing and making a stronger play for Meta’s ad budgets.
Ad Tech Briefing: Embattled, embittered and determined
Company executives come out swinging as the markets issue their judgements on Wall Street pitches.
Target CEO says ‘busy families’ will be company’s focus as it seeks growth
The company is making tweaks to departments like food and baby, as well as services like same-day delivery.
Future of TV
Long-form creators eye taking over TVs – and chasing bigger brand budgets
Long-form episodic creator content is drawing in large numbers of highly engaged viewers, but ad budges are lagging behind. We explore why.
Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up
This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine.
Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend
This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options has resulted in increased advertiser spending.
Media Buying
OpenAI is building the ad tech stack it’s currently borrowing
Tech companies don’t build out an internal ads org – let alone pay up to $385,000 to do it – if they’re planning to rely on outside vendors forever.
Media Buying Briefing: Overheard at DMBS Spring 2026: AI from the top to the bottom of agencies
The Town Halls revealed the most about the challenges and solutions media agencies face with integrating AI systems and processes into workflows
The Rundown: Ad tech’s performance in 2025 was overshadowed by AI concerns and Big Tech
Despite revenue increases, the markets were brutal but reports over talks with OpenAI proved later upside.
Annual research reports
Podcasts
Research
The campaign, dubbed “Unstoppable Together,” stars married Olympic long-jumper Tara Davis-Woodhall and Paralympic sprinter Hunter Woodhall. The concept positions the couple as a dynamic duo, mirroring Clinique’s own hero pairing: Moisture Surge Active Glow Serum and Moisture Surge 100H Hydrator.
The campaign, dubbed “Unstoppable Together,” stars married Olympic long-jumper Tara Davis-Woodhall and Paralympic sprinter Hunter Woodhall. The concept positions the couple as a dynamic duo, mirroring Clinique’s own hero pairing: Moisture Surge Active Glow Serum and Moisture Surge 100H Hydrator.
Supplement startup Cymbiotika has landed in Ulta as its year of retail expansion continues, fueled by a sizable seed round and increased consumer interest in wellness.
Supplement startup Cymbiotika has landed in Ulta as its year of retail expansion continues, fueled by a sizable seed round and increased consumer interest in wellness.