Lock in a year of Digiday+ for 35% less.
DIGIDAY+ MEMBER EXCLUSIVES
The healthcare creator is finally diagnosing how they best fit into the creator economy
Healthcare creators are powerful brand partners, but they have to fit into the creator economy without sacrificing their credibility.
OpenAI's ads program matures
Media
Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup
Bleacher Report is betting on animated sports content and YouTube distribution to capture World Cup fans and young viewers.
WTF is viewbotting?
Viewbotting artificially inflates livestream views, but it doesn’t just affect streamers. What is the practice and why are brands and platforms concerned?
The NBA’s contract with YouTuber Kenny Beecham could be a new blueprint for sports leagues
The NBA’s blueprint for working with creators like Kenny Beecham could be a sign of where sports leagues are headed.
Marketing
Google’s latest commerce moves deepen the battle over agentic shopping
Google’s aim to own the entire shopper journey is heating up the agentic commerce battle against Amazon’s Alexa and rivals like TikTok Shop.
TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the year before.
Walmart warns it may have to raise prices due to fuel costs
The possibility comes as higher fuel prices are already putting pressure on household budgets.
Future of TV
Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku
Digiday+ Research’s fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch
This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its upfront deals.
Media Buying
Media Buying Briefing: Production and media squeeze lead brands to run campaigns for longer
Data shows big brands keeping campaigns in play for longer. While consistency is gospel among brand strategists, pressure on production and media budgets may be the culprit.
Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development
Agents are merely the latest technology to earn the dubious distinction.
Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope
The gap between agentic advertising’s promise and its reality.
Annual research reports
Podcasts
Research
Upfronts
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Media Buying Briefing: What buyers expect out of this year’s upfront marketplace
Although no deals have been cut yet, outcomes will be a major factor in this year’s negotiations, while complicating factors include measurement and flexibility.
How publishers are playing a more active role in the agentic era
The agentic era is already here, and it’s moving fast. The media industry has gone from concept to live campaigns in record time. Yet nearly one-third of publishers have no immediate plans to invest in agentic solutions, putting them at risk of falling behind. For publishers with strong first-party data, robust identity infrastructure and established […]
On this week’s episode of the Glossy Beauty Podcast, hosts Lexy Lebsack and Sara Spruch-Feiner are joined by senior beauty reporter Emily Jensen to discuss Sephora’s and Ulta’s recent investments in AI, and how agentic shopping is poised to evolve in the beauty industry.
On this week’s episode of the Glossy Beauty Podcast, hosts Lexy Lebsack and Sara Spruch-Feiner are joined by senior beauty reporter Emily Jensen to discuss Sephora’s and Ulta’s recent investments in AI, and how agentic shopping is poised to evolve in the beauty industry.
Walmart has evolved beyond its reputation as a low-cost retailer into one giving brands that have started online, are new to physical retail or sit at higher price points the opportunity to scale throughout the U.S.
Walmart has evolved beyond its reputation as a low-cost retailer into one giving brands that have started online, are new to physical retail or sit at higher price points the opportunity to scale throughout the U.S.