Media

What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value

Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.

Media Briefing: The top trends in the media industry for 2025

This week’s Media Briefing takes a look at the top trends from 2025, from digital advertising revenue performance to AI licensing deals.

Digiday Scorecard: Publishers rate Big Tech’s AI licensing deals

Digiday has compiled a scorecard grading AI platforms to make sense of the growing number of players in the AI content licensing market.

Marketing

The lead image shows an illustration of money with the TikTok logo in the center.

TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over

TikTok is jump-starting its e-commerce ambitions in the U.S., now an agreement on the U.S. deal has finally been signed.

How the MAHA movement influenced food and beverage brands in 2025

The MAHA movement has come to stand for different things in different people’s eyes, depending on which initiatives they most closely follow.

Why Georgia-Pacific is turning its programmatic scrutinty to the sell side

The company is turning its attention to the sell side, zeroing in on the ad tech firms that move inventory for publishers — the supply-side platforms.

Future of TV

Future of TV Briefing: How the future of TV shaped up in 2025

This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.

A red-toned GIF of a TV screen with shifting static in pink, yellow, and red, representing the evolving landscape of biddable CTV and its dynamic, data-driven ad opportunities.

Programmatic agency execs speak out on CTV transparency

At the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV.

Future of TV Briefing: How agencies are setting up their programmatic teams for the agentic AI era

This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving.

Media Buying

Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns

OpenPath offers buyers a “cleaner” route to publishers, but some are concerned about lack of clarity over indirect costs.

Roblox programmatic advertising

Why brands are still showing up on Roblox

Over the past year, Roblox has become harder for brands to ignore — not because it has resolved the challenges of digital commerce, but because of the scale at which younger consumers already use it.

Why Pinterest wants to buy tvScientific, and what it signals for the CTV ads business

Corporate development sources estimate the deal valuation to be above $300 million, claiming tvScientific’s gross revenue is approximately $100 million.


more from Glossy
thumb
Beauty
From butter to banana: How yellow took over fashion and beauty in 2025

In fashion and in beauty, hues of buttery yellow offered a mix of sunny optimism and ironic humor in a surprisingly wearable shade that took over 2025. And the craze for all things yellow may not be fading anytime soon.

thumb
Beauty
From butter to banana: How yellow took over fashion and beauty in 2025

In fashion and in beauty, hues of buttery yellow offered a mix of sunny optimism and ironic humor in a surprisingly wearable shade that took over 2025. And the craze for all things yellow may not be fading anytime soon.

more from Modern Retail
thumb
Operations
In memoriam: Brands we lost in 2025

Modern Retail staff rounded up some of the most notable brand names we lost in 2025, like Joann and Rite Aid. These included brands we lost due to reorganizations, bankruptcies or quiet closures.