Future of TV Briefing: How Netflix is shaking up the upfront deal model

Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established

Media Buying Briefing: Is ad marketplace uncertainty the new normal?

In graphic detail: Middle-tier creators are fueling the next phase of the creator economy

Facts and figures behind the growing middle tier of creators who make less than macro creators, but convert more.

How medical creator Nick Norwitz grew his Substack paid subscribers from 900 to 5,200 within 8 months

Creator Playbook: Unpacking the strategy behind medical YouTuber Nick Norwitz turning to Substack to significantly grow his brand.

Media Briefing: In the AI era, subscribers are the real prize — and the Telegraph proves it

In an era where AI is eroding referral traffic and third-party distribution, a subscriber who pays directly has become the most valuable reader a publisher can own. Springer just bought over a million of them.  

Lay’s uses WhatsApp to create a group chat for World Cup fans

Lay’s is using WhatsApp to mimic the group chat during the World Cup, engaging fans and building first-party data.

Middle East conflict casts shadow of global ad outlook

The ad market had questions about 2026. Now, it has more.

Sephora announces partnership with F1 Academy

As the official beauty retail partner of the series, the beauty giant will appear on a dedicated Sephora-branded car.

Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision

This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.

Long-form creators eye taking over TVs – and chasing bigger brand budgets

Long-form episodic creator content is drawing in large numbers of highly engaged viewers, but ad budges are lagging behind. We explore why.

Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up

This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine.

OpenAI is building the ad tech stack it’s currently borrowing

Tech companies don’t build out an internal ads org – let alone pay up to $385,000 to do it – if they’re planning to rely on outside vendors forever.

Media Buying Briefing: Overheard at DMBS Spring 2026: AI from the top to the bottom of agencies

The Town Halls revealed the most about the challenges and solutions media agencies face with integrating AI systems and processes into workflows

The Rundown: Ad tech’s performance in 2025 was overshadowed by AI concerns and Big Tech

Despite revenue increases, the markets were brutal but reports over talks with OpenAI proved later upside.

Digiday+ Research: Brand marketing will be the priority in 2026, after revenues fell short of expectations

Digiday+ Research: Dow Jones, Business Insider and other publishers on AI-driven search

Digiday+ Research: How publishers from Dow Jones and Business Insider to People Inc. are approaching AI in 2026

TikTok after the legal fight and why it’s coming for Meta’s ad dollars

OpenAI’s ad push begins, and The Knot is co-piloting

‘An ethics issue’: Why some creators are re-auditing their brand deals after Hootsuite-ICE controversy

Digiday+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026

Digiday+ Research roundup: Gen Z news consumption and diversification in the DSP space were 2025’s top trends

Digiday+ Research: Publishers’ growing focus on video doesn’t translate to social platforms