Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time

Ad Tech Briefing: Can flipping the ad auction wrest control of ad tech from Google?

Media Buying Briefing: How are the 2nd tier holdcos separating themselves from the Big Three?

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

Social commerce edges past SEO at The Independent for the first time

The Independent’s social-commerce revenue edged past its SEO-based commerce revenue for the first time in September, CEO Christian Broughton said at Digiday’s Media Strategies event in London this week. 

Ownership, control, margins: the brand playbook for microseries is still taking shape

Creator-led microseries are hot, and brands want in, but everyone’s still figuring out the structure of the deals and the content itself

Media Briefing: Overheard from publishers at Digiday London Media Strategies Town Hall

At Digiday’s Media Strategies London event on Tuesday, executives weighed new ways to measure audience value, the risks of blocking AI crawlers, the uncertain economics of licensing content to LLMs, and whether agentic media trading is ready for the real world.

Ruggable’s new ad spend strategy shifts focus to ShopMy creators

Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO.

Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite

What holdcos risk when they go over the CMO’s head.

Brands turn to content series and Jimi Hendrix to improve AI search performance

Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.

Future of TV Briefing: TikTok Shop success = small creators + more videos

This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.

Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts

This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming.

Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point

This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.

Addressability is back as a headline concern for attendees at this year’s Prebid Summit

Speakers decry ‘UMPs’ as the new ad networks, with talk far outweighing understanding.

Publicis is selling directly to AI-anxious CEOs as it steps away from traditional pitches

Publicis boss Sadoun says agency group is skipping CMOs in more new business pitches, as Groupe notches up new business wins.

Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week

Advertising Week New York saw more ad tech M&A, plus, the rise of the “universal buying platform.”

Digiday Media Agency Report 2026: How agencies adapt to a media landscape shaped by AI and creators

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

D+ Research: Marketers navigate a changing CTV landscape

Media buys and mega partnerships: How the creator economy is splitting in two

From The Brooklyn Nets to The Golden Girls, Digiday editors break down the state of ad agencies

Here’s what OpenAI needs to do to reach its billion-dollar ad ambitions

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

How brands are measuring true incrementality on CTV

CTV is growing fast, but many advertisers are still measuring it the wrong way, or not measuring it at all.  Last-touch attribution was built for a click-based world, and CTV operates differently. When the measurement doesn’t fit the channel, campaigns that are working get defunded and campaigns that aren’t get scaled. Budgets stay capped — […]