Ad Tech Briefing: Amazon’s auction trial puts agentic advertising’s trust problem in focus

Media Buying Briefing: Forrester’s Wave report finds growing homogeneity among the 12 biggest agencies

Future of Marketing Briefing: Creators had a big year. Christmas still went to the celebrities

Making the case for purchase and intent data in programmatic

Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week

For some publishers, agentic advertising is still a question of ROI

Creators see promise in Instagram’s long-form push, but question whether exposure is enough 

Instagram wants to pull long-form creators away from YouTube, but is it offering enough? Experts weigh in on the platform’s pivot.

Media Briefing: Publishers’ revenue growth defies traffic declines, but tougher comparisons loom

The New York Times, People Inc., News Corp and Reuters report revenue growth despite AI disruption, but face tougher comparisons ahead.

What DoorDash’s Instacart acquisition says about the modern delivery platform pitch

DoorDash’s announced plans to acquire Instacart for $17 billion point to the constant need to gain market share by diversifying services and offerings.

Future of Marketing Briefing: Creators had a big year. Christmas still went to the celebrities

Despite leaning on creators for most of the year, marketers aren’t doing it for the holiday crunch. That job still belongs to celebrities.

In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem

OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.

Agencies find AI overuse is leading to brief bloat

Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising.

Future of TV Briefing: What it costs brands to fund long-form creator series

This week’s Future of TV Briefing looks at the economics behind brands sponsoring creator-led long-form original video series.

Future of TV Briefing: CTV advertising has a genre-label problem

This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.

Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time

This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.

Digiday Media Buying Summit October Recap: Assessing the ups and challenges of AI’s spread across the media agency landscape

A recap of the sessions and insights coming out of Digiday’s Fall Media Buying Summit, which centered on AI’s impact on the media agency world.

Why Liquid Death’s media chief is determined to break away from LiveRamp

In the wake of LiveRamp’s acquisition by Publicis, some marketers are auditioning alternatives to the identity graph company.

Case for and against – sticking with a Publicis-owned LiveRamp

Now that Publicis has closed its acquisition of LiveRamp, marketers have a decision to make.

Digiday+ Research 2026 Creator Marketing Index: A brand guide to social media campaigns

Digiday Media Agency Report 2026: How agencies adapt to a media landscape shaped by AI and creators

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

Can ad tech’s server-side shift save it from Apple and Google?

Inside indie agencies’ DSP gripes and the rise of agentic media buying

Inside the post-Google playbook: Subscriptions, AI and team reorgs

D+ Research: Marketers navigate a changing CTV landscape

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube