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‘We’re all going to live with uncertainty forever’: Advertising Week New York opens amid industry rebuild
Why this year’s Advertising Week New York feels different (yes, we know we say that every year).
OpenAI's ads program matures
Media
How Shira Lazar grew social account ‘What’s Trending’ to seven figures in revenue
Shira Lazar saw that creator-led media brands were the future 15 years ago, and now the entire industry has caught on.
Condé Nast, Hearst among 300 media execs to push federal ‘bad bots’ bill on AI scraping
More than 300 publishing execs are heading to Washington, D.C to push Congress to crack down on AI bots that scrape their content without permission.
Digiday Publishing Summit September 2026 Recap: How publishers are rebuilding for the post-search era
Execs at DPS described how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies.
Marketing
How Kroger, Giant Eagle and DoorDash are building their agentic AI assistants
Companies are finding that they must deploy practical AI tools that bridge the gap between physical stores and online ordering.
Beauty brand Cakes wants to turn its TikTok virality into an owned media strategy
Cakes is launching Cakes Media to shift from paid TikTok views to a permanent, brand-owned audience as ad costs climb.
Mobile ad giants AppLovin and Unity locked in legal dispute over data collection
AppLovin seeks court order against Unity claiming improper collection of data generated through its business.
Future of TV
Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point
This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.
YouTube invests in AI agents, live ‘gamification,’ and editing tools to keep creators close
Made On YouTube announced a spate of new features for the creator platform; here are the most important ones and what they mean for creators.
Future of TV Briefing: Inside The Wall Street Journal’s new shows strategy
This week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social.
Media Buying
Amazon wants to own the long game in ad measurement
Amazon says its ads sell more than they get credit for. Agencies want proof.
At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions
Full-Funnel Campaigns and DVA+ extend Amazon’s programmatic capabilities to more advertisers, while putting the spotlight on transparency and control.
Media Buying Briefing: Stagwell’s chief AI officer explains why Palantir differentiates its data platform from competitors
John Kahan explains how Palantir lets clients control their own data destiny, and what differential privacy means as a differentiator.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Building a modern affiliate program: A guide to only rewarding the partners who actually sell
Under growing pressure to prove marketing performance, many brands are taking a closer look at whether affiliate marketing is delivering the incremental growth it promises. Affiliate marketing credits whoever owns the final link before the transaction — even as brands invest in awareness, content, influencers and media to create demand before the actual purchase. For […]
On Monday, beauty incubator Maesa announced the 2027 class for its Maesa Magic Incubator program, which provides grants and mentorship to three early-stage beauty entrepreneurs. This year, the cohort touches on the beauty zeitgeist with founders in the sun-care, tween beauty and K-beauty categories.
On Monday, beauty incubator Maesa announced the 2027 class for its Maesa Magic Incubator program, which provides grants and mentorship to three early-stage beauty entrepreneurs. This year, the cohort touches on the beauty zeitgeist with founders in the sun-care, tween beauty and K-beauty categories.
At Shoptalk, a panel of Gen Alpha shoppers spoke candidly about what they want and don’t want from the brands competing for their time, dollars and clicks.
At Shoptalk, a panel of Gen Alpha shoppers spoke candidly about what they want and don’t want from the brands competing for their time, dollars and clicks.