Join us Sept. 14-16 in Miami to connect with top publishing leaders
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OpenAI is sharpening its focus on enterprise advertisers
The company is hiring a dedicated marketing role aimed at positioning OpenAI as a ‘premium advertising platform for the world’s marketers’.
OpenAI's ads program matures
Media
The winners and losers of YouTube’s view count and monetization overhaul
YouTube is changing how it measure views and raising the bar for creators to get monetized. Who wins and who loses?
As AI automates everything, The Atlantic is building games by hand
The Atlantic is bucking the AI automation trend with a new trivia game handcrafted by “Jeopardy!” champion and senior editor Drew Goins.
USA Fencing relies on creators to attract new fans ahead of the 2028 Olympics
Creators can bring new fans to niche sports in droves, and USA Fencing wants to tap into their cultural power.
Marketing
OpenAI’s ads business hits Europe at the six month mark
OpenAI will begin serving ads to people using ChatGPT across 31 European markets beginning August 24.
Divine, Vine’s spiritual successor, won’t rule out ads
The app has a strict ‘no AI content’ rule, and company isn’t ruling out advertising.
OpenAI builds offerings on consent as it expands ChatGPT ads to Europe
The company’s new EU privacy policy goes live “later this month”.
Future of TV
Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets
This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators.
Ad Tech Briefing: TV measurement’s competitive reset gathers pace (with more job cuts)
ComScore and VideoAmp confirm large job cuts, just days after rival Nielsen makes bold M&A move.
Future of TV Briefing: In TV ad market’s swing to streaming, cheap inventory is in demand
This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026.
Media Buying
‘Waste in the system’: Why Georgia-Pacific is holding out on buying agents
According to its senior director of digital media Paras Shah it’s less that the tech isn’t ready and more that online advertising isn’t.
Media Buying Briefing: How ‘outcomes’ has become the latest term to be overused
After throwing around transformation for the last few years, holdcos are now obsessed with delivering outcomes — but it’s not as easy as they make it sound.
Moloco launches an agency partner program, in part to expand beyond mobile programmatic
Although not a pure-play DSP, Moloco is expanding beyond into CTV and other media realms, building on its mobile and app base.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Marketing’s most valuable influencer has zero followers
The most valuable influencer in a given category probably has no followers, no media kit and no idea they’re influencing anyone. But when they pay, their friends do too. Partner insights from PayPal Ads.
New data from the watch dealer Bob’s Watches, which was shared with Glossy, showed that some of the best-performing watches in the last six months have been women’s watches. Particularly, the Rolex Lady-Datejust, a smaller model aimed at women, has been picking up steam, with half of the 10 fastest-appreciating Rolex models that Bob’s Watches carries being variants of the Lady-Datejust.
New data from the watch dealer Bob’s Watches, which was shared with Glossy, showed that some of the best-performing watches in the last six months have been women’s watches. Particularly, the Rolex Lady-Datejust, a smaller model aimed at women, has been picking up steam, with half of the 10 fastest-appreciating Rolex models that Bob’s Watches carries being variants of the Lady-Datejust.
The Hershey Company has started using new AI tools to maximize sales performance of s’mores ingredients in stores — including its own chocolates, as well as marshmallows and graham crackers.
The Hershey Company has started using new AI tools to maximize sales performance of s’mores ingredients in stores — including its own chocolates, as well as marshmallows and graham crackers.