Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad
OpenAI is giving brands a free route into ChatGPT conversations through business agents, but keeping control of the data and recommendations.
DIGIDAY @ ADVERTISING WEEK
Media
As publishers await click data, Google’s AI visibility push complicates the opt-out decision
Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing.
WTF is the AI training opt-out policy token?
Major AI companies are backing a new AI training opt-out standard proposal for publishers, but it exposes deeper tensions over AI scraping.
Creators see promise in Instagram’s long-form push, but question whether exposure is enough
Instagram wants to pull long-form creators away from YouTube, but is it offering enough? Experts weigh in on the platform’s pivot.
Marketing
How performance metrics are rewriting creator rate cards
Advertisers now demand creator metrics like cost per lead and conversions, not follower counts.
Future of Marketing Briefing: Creators had a big year. Christmas still went to the celebrities
Despite leaning on creators for most of the year, marketers aren’t doing it for the holiday crunch. That job still belongs to celebrities.
In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem
OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.
Future of TV
Future of TV Briefing: What it costs brands to fund long-form creator series
This week’s Future of TV Briefing looks at the economics behind brands sponsoring creator-led long-form original video series.
Future of TV Briefing: CTV advertising has a genre-label problem
This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.
Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time
This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.
Media Buying
Amazon’s shopping agent now takes orders by text, with Sponsored Product ads in the replies
Amazon’s shopping agent now takes orders by text message and the thread where those orders get placed will carry ads.
Digiday Media Buying Summit October Recap: Assessing the ups and challenges of AI’s spread across the media agency landscape
A recap of the sessions and insights coming out of Digiday’s Fall Media Buying Summit, which centered on AI’s impact on the media agency world.
Why Liquid Death’s media chief is determined to break away from LiveRamp
In the wake of LiveRamp’s acquisition by Publicis, some marketers are auditioning alternatives to the identity graph company.
Annual research reports
Podcasts
Research
At the Glossy Beauty & Wellness Summit, Maybelline and Essie USA president Yasmin Dastmalchi explained why she banned the word “sponsorship” and how her team built a lip gloss launch into “Love Island USA.”
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Member ExclusiveBeauty Briefing: How Sephora is banking on expertise
At the Glossy Beauty & Wellness Summit, Maybelline and Essie USA president Yasmin Dastmalchi explained why she banned the word “sponsorship” and how her team built a lip gloss launch into “Love Island USA.”
