Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
How Lush quit social media ads and still drove growth
Quitting Meta, TikTok and X seemed like a gamble, but Lush was returning to its marketing roots. The results reshaped their entire approach.
DIGIDAY @ ADVERTISING WEEK
Media
The Daily Mail tests GEO with brands ahead of AI visibility product
The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility offering into an official product early next year.
Creators say it’s difficult to make money from news — with platform rules and brand guidelines
With more people getting news from creators than traditional media, those creators are still trying to build sustainable businesses.
Why CNN International is building for agentic ad market that barely exists yet
CNN International is still chasing its first agent-sold dollar by Q1.
Marketing
Salesforce’s $5.7 billion Braze deal puts marketers at an ecosystem crossroads
The deal promises faster, more connected marketing, while raising questions about vendor lock-in and how brands stand out as AI automates campaign execution.
AI boosts discovery but reviews still seal the deal, new research shows
ChatGPT is where 16% of shoppers start looking for products. However, only 9% go there to actually buy something.
Future of Marketing Briefing: Advertisers have more ways than ever to choose a holdco, and free holdcos to choose from
Fewer holdcos, more ways to pick one: inside the changing agency pitch.
Future of TV
Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time
This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.
Future of TV Briefing: TikTok Shop success = small creators + more videos
This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.
Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts
This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming.
Media Buying
Stagwell buys Freestar, putting publisher ad sales inside a holdco
Publishers have long wished agencies would put their money where their panel talking points are. Stagwell has done something adjacent.
Media Buying Briefing: Brands push toward retail and social while buyers ponder storm clouds
Ad dollars are flowing towards usual suspects in Q4 but media buyers say midterms give reasonsto be cautious.
Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
The beverage giant’s US and Canada media move to Omnicom as the holdco’s CEO John Wren made the case it would build a bespoke team, not a Pepsico holdover.
Annual research reports
Podcasts
Research
Aldo is launching its first couture-house collaboration with Zuhair Murad, bringing the designer’s signature glamour to a 20-piece footwear and accessories collection. With dress-footwear conversion up 18% and U.S. handbag sales growing 20%, the partnership is part of Aldo’s effort to elevate its brand positioning and attract new customers.
Aldo is launching its first couture-house collaboration with Zuhair Murad, bringing the designer’s signature glamour to a 20-piece footwear and accessories collection. With dress-footwear conversion up 18% and U.S. handbag sales growing 20%, the partnership is part of Aldo’s effort to elevate its brand positioning and attract new customers.
Intake Breathing raises $62 million to expand its nasal strips into retail and continue to position better breathing as an important part of everyday wellness routines.
Intake Breathing raises $62 million to expand its nasal strips into retail and continue to position better breathing as an important part of everyday wellness routines.