Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
DIGIDAY+ MEMBER EXCLUSIVES
Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin
As audit fallout escalates, the deeper conflict points to a structural power shift in programmatic advertising.
Media
Why one creator commerce platform is connecting brands and creators for ‘flat-fee’ campaigns
Quick Collabs is LTK’s latest attempt to make creator marketing campaigns faster and more scalable. for brands and creators alike.
A new studio is betting Hollywood talent and first-party data will reshape creator monetization
Linden Lane Films combines Hollywood talent, YouTube mega creators, and audience data with hopes of reshaping monetization and content.
In graphic detail: Middle-tier creators are fueling the next phase of the creator economy
Facts and figures behind the growing middle tier of creators who make less than macro creators, but convert more.
Marketing
Retailers turn to digital rebates as alcohol sales slump
Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement.
Advertisers aren’t happy about picking up Meta’s European tax tab
As things stand, Meta hasn’t provided any communication to ad execs about these additional fees, beyond the email shared with Digiday.
Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established
The days of ‘fake it ’til you make it’ are coming to an end.
Future of TV
Future of TV Briefing: How Netflix is shaking up the upfront deal model
This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.
Long-form creators eye taking over TVs – and chasing bigger brand budgets
Long-form episodic creator content is drawing in large numbers of highly engaged viewers, but ad budges are lagging behind. We explore why.
Media Buying
Some creators don’t see immediate value in Instagram’s controversial ‘Shop the Look’ AI test
Instagram’s controversial Shop the Look rollout didn’t ask for creators’ consent, nor did it tag products they’ve endorsed. What did they learn from it?
The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
The gap between The Trade Desk’s public confidence and what its advertisers describe on the ground has rarely been harder to close.
‘I’m not selling you hours’: PMG’s push beyond agencies
PMG never called itself an agency. Here’s why that matters now.
Annual research reports
Podcasts
Research
When UGG brought back its Fluff Yeah sandal on March 16, the move was driven less by nostalgia and more by sustained consumer demand, according to the brand. The style, which first launched in fall 2018 at around $100, quickly became a celebrity favorite and a breakout product for the brand.
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Member ExclusiveLuxury Briefing: Zara bets on Galliano to up its pricing power
When UGG brought back its Fluff Yeah sandal on March 16, the move was driven less by nostalgia and more by sustained consumer demand, according to the brand. The style, which first launched in fall 2018 at around $100, quickly became a celebrity favorite and a breakout product for the brand.
Nearly three years after opening its first showroom in Beverly Hills, Babylist is making its debut in the Big Apple.
Nearly three years after opening its first showroom in Beverly Hills, Babylist is making its debut in the Big Apple.