Ad Tech Briefing: Accountability in adland’s agentic era?

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough?

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

The case for and against agentic media buying

Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help – or hinder – accountability.

Mega creators find that their personalities alone aren’t scalable as standalone businesses

Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.

Media Briefing: Publishers cautiously count AI licensing as notable revenue amid programmatic strain, in Q1 earnings

Amid declining referral traffic and programmatic ads, publishers are beginning to see meaningful revenue from AI licensing deals.

Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy

Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of a military operation. He bet on it. The platform where he placed those bets responded to the indictment with something close to a shrug. That shrug tells you everything […]

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Marketers’ adoption of AI technology has risen significantly in recent years, but training employees on using these tools lags behind overall adoption.

Possible expands to Lisbon in 2027, keeping its focus on marketing, tech, culture and creativity

Digiday caught up with Carolina Cespedes of GoGo Squeez, Remy Stiles of agency Kepler and Oz Etzioni of Clinch, as well as Possible’s co-founder and owner.

Future of TV Briefing: The upfront glossary, 2026 edition

This week’s Future of TV Briefing looks at the terms on the tips of ad buyers’ and sellers’ tongues when talking about the upfront market.

Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026

This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.

Pinterest debuts audience extension offering on CTV

Advertisers can now purchase Pinterest audiences on third-party properties via its TV Scientific offering.

Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough?

Dentsu just retained Heineken’s global business, and apparently the new CEO was involved. Should he take the heat for losing Microsoft? Most say no.

‘There’s a big shift’: Amazon is turning the upfront into a pitch for its ad tech, not just primetime

The upfront is no longer just a shop window for content Amazon owns, it’s now one for its ad tech too.

WTF is a unified ad platform?

Ad tech’s shift from an industry littered with point solutions to one built around integrated stacks has been underway for a while.

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Digiday+ Research: Publishers favor generative AI over predictive AI

WTF are brand health metrics?

How Netflix is rewriting the streaming ad playbook

Why OpenAI is ‘running at lightning speed’ to build an ad business

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Digiday+ Research: Retailers take a more complex approach to loyalty

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

As upfront negotiations near, buyers chart path through complex sports market

The DOJ’s NFL probe highlights how sports rights complexity can be ‘good for pricing, but hard on strategy’ for brands and buyers.

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

As the Newfronts try to show off better tools, content and measurement, the broader upfront market is trying to stay the course in the face of economic uncertainty.

As AI becomes standard for scaling marketing, leaders are finding ways to adapt

As content demands scale across channels and markets, many marketing teams are hitting operational limits. To close the gap, more organizations are using AI to produce more with fewer resources — but the advantage comes from how creative and technical marketers activate AI, not just add it to their tech stack. According to a new […]