for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
DIGIDAY+ MEMBER EXCLUSIVES
Who is OpenAI’s global head of ads, David Dugan?
Digiday talked to people who’ve known him throughout his career to find out exactly why OpenAI believe he’s the right person for the job.
Media
How a ‘TikTok doctorate’ made 26-year-old Griffin Johnson a venture capitalist
Griffin Johnson made it big on TikTok back in 2019, now he runs a VC firm and uses his marketing expertise in the Derby world.
Media Briefing: Publishers debate the value of AI licensing and GEO
Publishers may be gaining visibility in AI search, but execs say the lack of traffic and licensing revenue is raising doubts about the payoff.
Meta’s bid to woo creators to Facebook just might work, despite its recent legal woes
Meta’s recent legal woes likely won’t deter creators from trying out its new Facebook Creator Track, according to marketing experts.
Marketing
Digiday+ Research: Retailers take a more complex approach to loyalty
Loyalty programs have changed over the last year: The number of retailers who offer them has increased, and the programs are now more complex.
AI talk at retail events shifts to proving real results, defining a true strategy
AI is moving further and further away from the experimentation phase. That was clear at this year’s Shoptalk Spring.
High stakes, big budgets: How brands are navigating a massive sports year
Global ad spend on sports has increased, and brands like Grey Goose, John Deere and Lavazza coffee brand are investing.
Future of TV
Future of TV Briefing: What publishers have to offer creators
This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers.
Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?
This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report.
Future of TV Briefing: How Netflix is shaking up the upfront deal model
This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.
Media Buying
Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
Nexxen’s launching new AI features. Amazon’s broaching streaming partnerships. And Viant, Blockboard and Stackadapt are setting out their stalls.
Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center
Agency trading desks never really went away. Horizon Media wants to prove they grew up.
Spotify’s ad exchange grew its programmatic ad base, but buyers want more
The number of advertisers using the music and podcast streamer’s programmatic marketplace has risen 222% since last year.
Annual research reports
Podcasts
Research
This week, I checked in on how the 20th anniversary of the hit scent Japanese Cherry Blossom ties into Bath & Body Works’ turnaround plan. Additionally, Oddity faces a class-action lawsuit after its share price plummeted, and Sol de Janeiro enters a new retailer.
This week, I checked in on how the 20th anniversary of the hit scent Japanese Cherry Blossom ties into Bath & Body Works’ turnaround plan. Additionally, Oddity faces a class-action lawsuit after its share price plummeted, and Sol de Janeiro enters a new retailer.
Ergobaby, which makes ergonomic baby carriers, is embarking on a brand refresh as it courts Gen Z and millennial parents.
Ergobaby, which makes ergonomic baby carriers, is embarking on a brand refresh as it courts Gen Z and millennial parents.