Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
ChatGPT is about to show brands their mention count
The AI platform is testing an analytics dashboard that counts how often a business shows up in ChatGPT’s answers.
DIGIDAY @ ADVERTISING WEEK
Media
What DoorDash’s Instacart acquisition says about the modern delivery platform pitch
DoorDash’s announced plans to acquire Instacart for $17 billion point to the constant need to gain market share by diversifying services and offerings.
‘They hold us hostage’: Publishers furious over terms change still can’t quit Facebook
Publishers are pushing back against Meta’s AI scraping terms, testing their leverage over a platform they still rely on.
How political creators are juggling platforms to find the three Rs: reach, revenue and rules
Political and news creators are relied on now more than ever, but what platforms are working for them? Which ones aren’t?
Marketing
After DoorDash’s Instacart bid, here’s the case for and against consolidation in commerce media
The DoorDash-Instacart deal could accelerate commerce media consolidation, promising scale but risking higher prices and lock-in.
Digiday+ Research 2026 Creator Marketing Index: A brand guide to social media campaigns
As creator marketing becomes a fixture in many brands’ marketing strategies, creators’ roles are shifting and expanding.
Good ads have a new name, ‘entertainment-first’ and SharkNinja is using it for its holiday campaign
Making ads people want to watch is now a strategy. SharkNinja’s celebrity filled holiday spot shows why.
Future of TV
Future of TV Briefing: What it costs brands to fund long-form creator series
This week’s Future of TV Briefing looks at the economics behind brands sponsoring creator-led long-form original video series.
Future of TV Briefing: CTV advertising has a genre-label problem
This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.
Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time
This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.
Media Buying
Case for and against – sticking with a Publicis-owned LiveRamp
Now that Publicis has closed its acquisition of LiveRamp, marketers have a decision to make.
Ad Tech Briefing: Google’s AI-reckoning
Google’s Q3 earnings reveal AI Mode’s impact on search advertising growth, plus ongoing diminishing returns from ad tech.
Agency execs call for retail media to be holistically considered beyond the lower funnel
At DMBS, agency leaders explained why retail media offers new opportunities to harness closed-loop measurement in a way that benefits both upper- and lower-funnel marketing efforts.
Annual research reports
Podcasts
Research
The New York store is Oner’s first physical retail presence anywhere in the world, despite Cela and Oner both originating in the U.K., showing how important the New York market is to the brand’s growth. It is Oner’s largest market, and one where there is clear demand for a physical space. Five days before the grand opening on November 7, Oner already had more than 5,000 people signed up to attend.
The New York store is Oner’s first physical retail presence anywhere in the world, despite Cela and Oner both originating in the U.K., showing how important the New York market is to the brand’s growth. It is Oner’s largest market, and one where there is clear demand for a physical space. Five days before the grand opening on November 7, Oner already had more than 5,000 people signed up to attend.
Poppi founder Allison Ellsworth is launching Jetty, a better-for-you lower-sodium hydration brand targeted at everyday consumer use.
-
OperationsHigh-protein holiday treats are here
Poppi founder Allison Ellsworth is launching Jetty, a better-for-you lower-sodium hydration brand targeted at everyday consumer use.