Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
DIGIDAY+ MEMBER EXCLUSIVES
Comscore data shows how AI discovery is splintering beyond ChatGPT
Comscore data shows ChatGPT losing ground to Gemini and Claude as AI citations emerge as a key visibility metric for publishers and brands.
OpenAI's ads program matures
Media
Nearly all luxury resale transactions on TikTok Shop US now come from livestreams
Year-to-date, 94% of revenue on TikTok Shop from luxury resale in the U.S. is coming from livestreaming, the platform revealed last week.
Media Briefing: Overheard at the Digiday Publishing Summit, Sept. ‘26 ‘Google Zero’ edition
Publishers debate zero-click search, AI licensing contracts and AI visibility at the Digiday Publishing Summit town hall.
‘It’s hard to be a sub-billion dollar company’: The investment banker’s diagnosis for ad tech’s public woes
Public ad tech is disappearing and an investment banker just explained why.
Marketing
Should brands swerve, or steer as F1’s U.S. viewership adapts to new coverage?
Formula One is spending to re-engage fans for the seasons’ second half. With viewership figures under question, should brands seeking to share its growth story worry?
Inside the complex anatomy of agency AI bills
From AI subscriptions to metered token usage, agencies are grappling with a more complicated cost structure and who pays.
Perplexity is betting big on creators
AI companies face a tricky sell: to convince creators to advocate for a technology that many fear could threaten livelihoods.
Future of TV
Future of TV Briefing: Every major streaming subscription price increase since 2019
This week’s Future of TV Briefing features charts breaking down every monthly subscription price change since 2019 across ad-free and ad-supported tiers for nine major streaming services.
Future of TV Briefing: Where have all the cord-cutters gone?
This week’s Future of TV Briefing looks at recent data indicating that people may be getting rid of their cable boxes but they’re not exactly getting rid of cable TV.
Future of TV Briefing: How strong are the fundamentals of the creator economy, really?
This week’s Future of TV Briefing looks at signs that influencer marketing may be on the precipice of an economic correction.
Media Buying
Who wins and loses from the remedies to Google’s ad tech monopoly
Google avoided a breakup. Here’s who actually benefits from what it got instead.
Google’s ad tech remedies decoded: what changes, what doesn’t and what will take years
Google proposed restraint. The DOJ proposed surgery. The judge decided compliance.
Why WPP isn’t the biggest casualty in the PepsiCo-Coca-Cola-Publicis shuffle
The PepsiCo-Publicis-Coke shuffle left WPP looking like the loser. It’s more complicated than that.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Revenue resilience for publishers: Building for what’s next
Modern media companies are on the defensive, working to keep up with AI disruption, traffic volatility and evolving advertiser expectations. The heightened demand to diversify paired with fewer resources has many teams feeling like they’re drowning trying to keep it all afloat. But a focus on the fundamentals — including simplifying workflows and technology — […]
For her London Fashion Week debut at the British Museum, Claudia Smith partnered with Pinterest to make the 50-person front row phone-free until the finale.
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Member ExclusiveLuxury Briefing: Net-a-Porter wants its best customers back
For her London Fashion Week debut at the British Museum, Claudia Smith partnered with Pinterest to make the 50-person front row phone-free until the finale.
This year, Dave’s Killer Bread is bringing pumpkin spice bagels — which it originally discontinued seven years ago — nationwide as part of a year-round seasonal shelf strategy. Here’s why the company is embracing more LTO products.
This year, Dave’s Killer Bread is bringing pumpkin spice bagels — which it originally discontinued seven years ago — nationwide as part of a year-round seasonal shelf strategy. Here’s why the company is embracing more LTO products.