Ad Tech Briefing: Google’s ad tech remedies arrive just as the platform battle moves to AI

Media Buying Briefing: Handicapping the fight to win over Coca-Cola’s North American media

Future of Marketing Briefing: Creators are learning to pitch AEO, not just audiences

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

Walmart adds marketplace data, deeper AI features to Scintilla insights platform

The upgrade includes access to marketplace data, customizable dashboards, custom alerts, a deeper version of its Marty agent and a closer link with the Scintilla data platform.

Nearly all luxury resale transactions on TikTok Shop US now come from livestreams

Year-to-date, 94% of revenue on TikTok Shop from luxury resale in the U.S. is coming from livestreaming, the platform revealed last week.

Media Briefing: Overheard at the Digiday Publishing Summit, Sept. ‘26 ‘Google Zero’ edition

Publishers debate zero-click search, AI licensing contracts and AI visibility at the Digiday Publishing Summit town hall.

Should brands swerve, or steer as F1’s U.S. viewership adapts to new coverage?

Formula One is spending to re-engage fans for the seasons’ second half. With viewership figures under question, should brands seeking to share its growth story worry?

Inside the complex anatomy of agency AI bills

From AI subscriptions to metered token usage, agencies are grappling with a more complicated cost structure and who pays.

Perplexity is betting big on creators

AI companies face a tricky sell: to convince creators to advocate for a technology that many fear could threaten livelihoods.

Future of TV Briefing: Every major streaming subscription price increase since 2019

This week’s Future of TV Briefing features charts breaking down every monthly subscription price change since 2019 across ad-free and ad-supported tiers for nine major streaming services.

Future of TV Briefing: Where have all the cord-cutters gone?

This week’s Future of TV Briefing looks at recent data indicating that people may be getting rid of their cable boxes but they’re not exactly getting rid of cable TV.

Future of TV Briefing: How strong are the fundamentals of the creator economy, really?

This week’s Future of TV Briefing looks at signs that influencer marketing may be on the precipice of an economic correction.

Who wins and loses from the remedies to Google’s ad tech monopoly

Google avoided a breakup. Here’s who actually benefits from what it got instead.

Google’s ad tech remedies decoded: what changes, what doesn’t and what will take years 

Google proposed restraint. The DOJ proposed surgery. The judge decided compliance.

Why WPP isn’t the biggest casualty in the PepsiCo-Coca-Cola-Publicis shuffle

The PepsiCo-Publicis-Coke shuffle left WPP looking like the loser. It’s more complicated than that.

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

D+ Research: Marketers navigate a changing CTV landscape

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

As more surfaces become ad inventory, the economics get complicated

‘Frogs in the boiling water’: The Amazon-FTC case and the myth of ad auction transparency

5 questions facing advertisers, publishers and creators heading into fall

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

The marketer’s guide to the state of podcast advertising

Podcasts have grown up: Audiences have gotten larger and more diverse, measurement has gotten smarter and savvy brands and agencies are budgeting for it. The time people spend listening to podcasts has increased by 380% over the last 10 years, while new podcast advertisers have grown 129% in the last five. Now that podcast advertising […]