DIGIDAY+ MEMBER EXCLUSIVES
From brand deals to equity deals: creators want a stake, not just a fee
The creator economy is moving into a new phase: creators getting into companies at the ground floor through sweat equity or angel investing.
OpenAI's ads program matures
Media
Comscore data shows how AI discovery is splintering beyond ChatGPT
Comscore data shows ChatGPT losing ground to Gemini and Claude as AI citations emerge as a key visibility metric for publishers and brands.
Paywall violation ‘eviscerates’ fair use defense: What OpenAI-NYT twist means for publishers
For publishers, the newly unsealed material doesn’t just bolster their legal case; it validates years of frustration over how their work has been treated.
Walmart adds marketplace data, deeper AI features to Scintilla insights platform
The upgrade includes access to marketplace data, customizable dashboards, custom alerts, a deeper version of its Marty agent and a closer link with the Scintilla data platform.
Marketing
The case for and against retail media networks as brand-building channels
Retail media networks pitch brand-building on shopper data, but ROI metrics, costs and budget fights hold them back.
Pinterest unveils new suite of ad tools, including Visual Search Ads, in its pitch to brands
For brands, Pinterest executives said, the opportunity is huge. Pinterest’s user base is growing and, importantly for many companies, young.
Future of Marketing Briefing: Creators are learning to pitch AEO, not just audiences
The next line in a creator’s pitch: I got cited
Future of TV
Future of TV Briefing: Every major streaming subscription price increase since 2019
This week’s Future of TV Briefing features charts breaking down every monthly subscription price change since 2019 across ad-free and ad-supported tiers for nine major streaming services.
Future of TV Briefing: Where have all the cord-cutters gone?
This week’s Future of TV Briefing looks at recent data indicating that people may be getting rid of their cable boxes but they’re not exactly getting rid of cable TV.
Future of TV Briefing: How strong are the fundamentals of the creator economy, really?
This week’s Future of TV Briefing looks at signs that influencer marketing may be on the precipice of an economic correction.
Media Buying
Ad Tech Briefing: Google’s ad tech remedies arrive just as the platform battle moves to AI
Regulators are prising open Google’s programmatic machinery just as AI, commerce and ad tech players race to control more of the advertising stack.
Can adland realistically reduce its reliance on Google’s vertically integrated ad stack?
The court has ordered Google to open up its ad tech stack, but can interoperability alone can loosen its grip on the market.
Media Buying Briefing: Handicapping the fight to win over Coca-Cola’s North American media
WPP seems to be in the catbird seat to hold onto Coca-Cola’s global media business. But will Omnicom or Dentsu win North American media?
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Why the CMO’s next chapter is becoming a true business leader again
CMOs became stewards of activity rather than owners of outcomes, reshaping how the position was perceived at the highest levels of the organization.
What does it take to thrive within the notoriously-competitive world of Sephora? Ilia Beauty founder Sasha Plavsic joined the Glossy Beauty Podcast to share advice, anecdotes and more about 10 successful years in America’s biggest beauty retailer.
What does it take to thrive within the notoriously-competitive world of Sephora? Ilia Beauty founder Sasha Plavsic joined the Glossy Beauty Podcast to share advice, anecdotes and more about 10 successful years in America’s biggest beauty retailer.
Instacart CEO Chris Rogers says lower online markups, loyalty perks and cheaper delivery options are crucial to driving more online grocery growth in the coming years.
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Member ExclusiveBrands Briefing: Are hotels the new brand showrooms?
Instacart CEO Chris Rogers says lower online markups, loyalty perks and cheaper delivery options are crucial to driving more online grocery growth in the coming years.