DIGIDAY+ MEMBER EXCLUSIVES
Apple finally explains its Safari block, and identity companies are in its sights
As Apple spells out its case for blocking identity companies in Safari, its job board shows an ads business with big plans.
OpenAI's ads program matures
Media
Media Briefing: Overheard from publishers at Digiday London Media Strategies Town Hall
At Digiday’s Media Strategies London event on Tuesday, executives weighed new ways to measure audience value, the risks of blocking AI crawlers, the uncertain economics of licensing content to LLMs, and whether agentic media trading is ready for the real world.
Inside Wirecutter’s push to diversify beyond affiliate revenue as AI reshapes discovery
Wirecutter is expanding beyond affiliate commerce with new categories, franchises and advertising opportunities as AI reshapes search.
CNN takes All Access abroad to turn global reach into paying subscribers
CNN is bringing its All Access subscription service to the U.K. and Canada as part of a broader push to turn its international audience into paying subscribers.
Marketing
Brands turn to content series and Jimi Hendrix to improve AI search performance
Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.
Inside Dentsu’s plan to make entertainment a part of every brand’s budget
Why Dentsu thinks entertainment is the next agency account up for grabs.
Ikea’s CMO sees LLMs as the newest place a brand has to hold its line
LLMs have widened the brand. Ikea’s CMO thinks the basics still hold.
Future of TV
Future of TV Briefing: TikTok Shop success = small creators + more videos
This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.
Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts
This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming.
Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point
This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.
Media Buying
Addressability is back as a headline concern for attendees at this year’s Prebid Summit
Speakers decry ‘UMPs’ as the new ad networks, with talk far outweighing understanding.
Publicis is selling directly to AI-anxious CEOs as it steps away from traditional pitches
Publicis boss Sadoun says agency group is skipping CMOs in more new business pitches, as Groupe notches up new business wins.
Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week
Advertising Week New York saw more ad tech M&A, plus, the rise of the “universal buying platform.”
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
How brands are measuring true incrementality on CTV
CTV is growing fast, but many advertisers are still measuring it the wrong way, or not measuring it at all. Last-touch attribution was built for a click-based world, and CTV operates differently. When the measurement doesn’t fit the channel, campaigns that are working get defunded and campaigns that aren’t get scaled. Budgets stay capped — […]
As creator marketing becomes a fixture in many brands’ marketing strategies, creators’ roles are shifting and expanding. To measure the impact creator content has on brand campaigns, Glossy+ Research analyzed the engagement levels on leading creators’ social media campaigns.
As creator marketing becomes a fixture in many brands’ marketing strategies, creators’ roles are shifting and expanding. To measure the impact creator content has on brand campaigns, Glossy+ Research analyzed the engagement levels on leading creators’ social media campaigns.
It’s expected to be a big holiday season on TikTok Shop, as this will be the first year that big names like Best Buy, Ulta Beauty and Sephora will be selling on the platform.
It’s expected to be a big holiday season on TikTok Shop, as this will be the first year that big names like Best Buy, Ulta Beauty and Sephora will be selling on the platform.