DIGIDAY+ MEMBER EXCLUSIVES
Forrester’s principal media report: It’s here to stay, so wise up on how to use it
The report acknowledges that the practice of principal media will only grow, but it offers ways to increase transparency around the opaque process.
Media
‘The net is tightening’ on AI scraping: Annotated Q&A with Financial Times’ head of global public policy and platform strategy
Matt Rogerson, FT’s director of global public policy and platform strategy, believes 2026 will bring a kind of reset as big tech companies alter their stance on AI licensing to avoid future legal risk.
Future starts to sharpen its AI search visibility playbook
Future is boosting AI search citations and mentions with a tool called Future Optic, and offering the product to branded content clients.
Digiday’s extensive guide to what’s in and out for creators in 2026
With AI-generated content flooding social media platforms, embracing the messiness and imperfection of being human will help creators stand out in the spreading sea of slapdash slop.
Marketing
Walmart says ‘open partnerships’ are central to its AI strategy, while Amazon goes it alone
Walmart and Google have announced a partnership that brings the retailer’s shopping experience inside Google’s AI assistant, Gemini.
‘Worried about getting caught out’: Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies
A steady economy is emerging as the quiet counterweight to AI’s much-hyped reinvention of the agency holdco model.
‘More focused on advertising than ever before’: Nearly all of X’s top 100 advertisers returned, ads boss claims
Claim comes as X is embroiled in latest scandal that involves it’s AI chatbot Grok creating sexualized images of women and minors.
Future of TV
Future of TV Briefing: 5 ripple effects that will shape the future of TV in 2026
This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026.
‘A year of loose ends’: Digiday editors share top takeaways from 2025
This year was filled with major developments – from Netflix’s planned WBD deal to Omnicom’s acquisition of IPG to Google’s ultimately cookie reversal – and Digiday editors Sara Jerde and Seb Joseph help to recap the year that was (and wasn’t).
Future of TV Briefing: How the future of TV shaped up in 2025
This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.
Media Buying
Will technology enable independent agencies to match the holdcos? They think so
Technology is seen by indies as a potential great equalizer when it comes to delivering solutions for clients, and competing with bigger agencies.
Ad Tech Briefing: Ad tech’s agentic gambit at CES
Ad tech’s recent lexicon suggests “programmatic” will soon ceded way ground to “agentic.”
Media buyers say Yahoo’s DSP is one to watch
Yahoo’s DSP has momentum, but Amazon’s aggressive expansion is keeping it in challenger mode
Annual research reports
Podcasts
Research
Since August, Cocokind has been employing a strategy reflective of a wider industry shift: It has been sending PR mailers to its most engaged fans, rather than top-tier influencers.
Since August, Cocokind has been employing a strategy reflective of a wider industry shift: It has been sending PR mailers to its most engaged fans, rather than top-tier influencers.
The concept of a drone flying over your home to deliver items from a store is moving further away from a “Jetsons”-like fantasy for most Americans and toward reality.
The concept of a drone flying over your home to deliver items from a store is moving further away from a “Jetsons”-like fantasy for most Americans and toward reality.