Future of Marketing Briefing: The case for and against the death of the big brand ad

Media Briefing: Brand authority and trust are becoming publishers’ newest AI assets

Future of TV Briefing: The streaming ad industry finally has levers to pull on quality

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

In Graphic Detail: AI visibility is no longer about referral traffic

New data shows why publishers are developing strategies around agentic traffic and brand visibility in AI answer engines.

‘It’s a CEO conversation,’ Accenture and Whalar on their playbook for the creator economy

Brian Yasko, managing director at Accenture and Emma Harman, co-CEO of Whalar, on the massive creator economy acquisition and future plans.

WTF is LLM honeypotting?

Publishers and e-commerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.” 

Why agencies are taking a hybrid approach to synthetic audience research

Synthetic audiences are moving beyond AI experiments as agencies weave them into market research and client services.

Nike versus Adidas: Which brand won the World Cup?

We sift through data from AdClarity, Meltwater, Sprout Social and MediaRadar to work out which brand had the best World Cup performance.

Ad Tech Briefing: Apple’s continued interest in ads

A subtle policy update shines a light on how Apple differs from Google.

Future of TV Briefing: The M&A match game (summer 2026 edition)

This week’s Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026.

Future of TV Briefing: The 5 biggest news stories of 2026 so far

This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.

Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation

The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.

W3C Attribution API prompts debate over the future of web measurement

The proposal aims to provide a browser-based mechanism for measuring advertising performance without relying on cross-site tracking.

As AI automates media work, Omnicom Media is rethinking the agency business model

AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.

‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof

The ad industry wants more from its AI spend but usage is outpacing proof of value.

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

What Ally Bank learned from building a sports marketing strategy before the market caught up

Inside the infrastructure behind Unilever’s creator force

Meta courts agencies with expanded ad tools while AI reshapes the industry

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

As AI becomes standard for scaling marketing, leaders are finding ways to adapt

As content demands scale across channels and markets, many marketing teams are hitting operational limits. To close the gap, more organizations are using AI to produce more with fewer resources — but the advantage comes from how creative and technical marketers activate AI, not just add it to their tech stack. According to a new […]