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DIGIDAY+ MEMBER EXCLUSIVES
In fighting a whistleblower suit, WPP put its own account of media agency trading on the public record
A former GroupM executive is suing WPP for $100 million, alleging he was fired for exposing a systematic scheme to pocket billions in client rebates.
Media
Creators eye Snapchat as a reliable income alternative to TikTok and YouTube
Figuring out the Snapchat formula has been very lucrative for creators looking for more consistent revenue on a less-saturated platform.
In Graphic Detail: Subscriptions are rising at big news publishers – even as traffic shrinks
Publishers are raising prices, pushing bundles and prioritizing retention to make subscriptions a steady business amid volatile traffic.
WTF is Markdown for AI agents?
AI systems prefer structured formats or APIs to ingest and surface content more efficiently. And “markdown” has quickly become the common language used by AI systems and agents.
Marketing
‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push
Anatomy of how brands like American Eagle decide whether cultural backlash is noise — or a business threat.
How the MLS plans to convert World Cup interest into lasting soccer fandom
Alongside advertisers and publishers, the league hopes to use a rare opportunity to promote soccer in the U.S.
‘Creators as the new storytellers’: Over 10,000 apply to be part of Dick’s Sporting Goods creator program
Dick’s Sporting Goods is boosting its creator roster as it looks to play a bigger role in culture, events and social-media trends.
Future of TV
Future of TV Briefing: WTF is server-guided ad insertion?
This week’s Future of TV Briefing looks at server-guided ad insertion, a newish method for inserting ads into streaming video on the fly.
Future of TV Briefing: CTV identity matches are usually wrong
This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.
Future of TV Briefing: How AI agents prime TV advertising for ‘premium automation’
This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.
Media Buying
AdCP vs. IAB Tech Lab: Inside programmatic advertising’s agentic AI standards showdown
Ad Context Protocol and IAB Tech Lab’s Agentic Roadmap offer two competing approaches for updating ad tech for AI agents. Can they coexist?
Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social
AI modeling and an understanding that there’s more to life than the last click are changing the way clients evaluate paid social investments.
Media Buying Briefing: Attivo breathes new life into Hill Holliday and DNY with senior media hires
Ex-Mediacom execs Sasha Savic and Anush Prabhu will lead Attivo’s expanded U.S. agencies, with a combination of tech and expanded media offerings.
Annual research reports
Podcasts
Research
MAC has long since been available in international Sephora markets like Canada and the U.K. But with a new creative director in Nicola Formichetti, fresh talent like pop star Chappell Roan and a rebounding makeup category hungry for color, MAC has earned a place at Sephora’s U.S. fleet. And with MAC’s parent company The Estée Lauder Companies still finding its footing in makeup, a diversified retail presence at a global powerhouse like Sephora is as important as ever.
MAC has long since been available in international Sephora markets like Canada and the U.K. But with a new creative director in Nicola Formichetti, fresh talent like pop star Chappell Roan and a rebounding makeup category hungry for color, MAC has earned a place at Sephora’s U.S. fleet. And with MAC’s parent company The Estée Lauder Companies still finding its footing in makeup, a diversified retail presence at a global powerhouse like Sephora is as important as ever.
In 2026, brands are finding that deep discounts aren’t the only way to win over price-conscious shoppers.
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OperationsCan Depop make eBay cool again?
In 2026, brands are finding that deep discounts aren’t the only way to win over price-conscious shoppers.