Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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AI is turning ad tech into a fight for the brain behind the buy
As AI automates advertising workflows, the contest is shifting to who can make the decisions that deliver results.
DIGIDAY @ ADVERTISING WEEK
Media
As publishers await click data, Google’s AI visibility push complicates the opt-out decision
Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing.
WTF is the AI training opt-out policy token?
Major AI companies are backing a new AI training opt-out standard proposal for publishers, but it exposes deeper tensions over AI scraping.
Creators see promise in Instagram’s long-form push, but question whether exposure is enough
Instagram wants to pull long-form creators away from YouTube, but is it offering enough? Experts weigh in on the platform’s pivot.
Marketing
OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad
OpenAI is giving brands a free route into ChatGPT conversations through business agents, but keeping control of the data and recommendations.
The case for and against AI token capping
Apple is placing strict limits on its staffers’ AI token consumption. Should the marketing sector take a similar path?
Reddit dangles seasonal ad credits but advertisers still want better proof it works all year round
Q4 credits may bring advertisers to Reddit, but concerns about measurement and its ad capabilities make it harder to secure year-round spend.
Future of TV
Future of TV Briefing: What it costs brands to fund long-form creator series
This week’s Future of TV Briefing looks at the economics behind brands sponsoring creator-led long-form original video series.
Future of TV Briefing: CTV advertising has a genre-label problem
This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.
Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time
This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.
Media Buying
Can web users trust ad tech’s server-side shift?
IAB Tech Lab’s Rowena Lam joined the Digiday Podcast to break down how Trusted Server works and address questions about the user privacy implications of ad tech’s server-side shift.
Ad Tech Briefing: Amazon’s auction trial puts agentic advertising’s trust problem in focus
Unsealed FTC allegations underline pre-existing questions over black boxes.
‘We are looking more now’: The Trade Desk is eyeing the M&A aisle
The Trade Desk’s CEO says the company is looking harder at M&A than ever before.
Annual research reports
Podcasts
Research
Auter, Shrimps and other outerwear brands are turning statement coats into repeat purchases. Plus, The Gstaad Guy charms the Whoop crowd, and Vans gains ground on resale.
Auter, Shrimps and other outerwear brands are turning statement coats into repeat purchases. Plus, The Gstaad Guy charms the Whoop crowd, and Vans gains ground on resale.
As mass-market heavyweights Target and Walmart overhaul their beauty and wellness aisles to rival specialty powerhouses — and each other — large consumer packaged goods companies and independent labels are updating their retail playbooks. Specifically, they’re elevating their look and feel, reallocating their media spending, and rethinking their distribution strategies to best align with retail partners’ directions.
As mass-market heavyweights Target and Walmart overhaul their beauty and wellness aisles to rival specialty powerhouses — and each other — large consumer packaged goods companies and independent labels are updating their retail playbooks. Specifically, they’re elevating their look and feel, reallocating their media spending, and rethinking their distribution strategies to best align with retail partners’ directions.