DIGIDAY+ MEMBER EXCLUSIVES
Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns
OpenPath offers buyers a “cleaner” route to publishers, but some are concerned about lack of clarity over indirect costs.
Media
Publishers are hunting for AI prompt data — now they’re starting to get it from third-party companies
Publishers are finally gaining some visibility into AI search, as new prompt data tools crack open a black box.
Digiday+ Research: Publishers’ growing focus on video doesn’t translate to social platforms
Major publishers have made recent investments in vertical video, but that shift is not carrying over to social media platforms.
Technology x humanity: A conversation with Dayforce’s Amy Capellanti-Wolf
Capellanti-Wolf shared insight on everything from navigating AI adoption and combating burnout to rethinking talent strategies.
Marketing
The Disney-OpenAI deal and generative AI copyright concerns
This week’s Digiday Podcast delves into the copyright concerns and potential trademark issues surrounding brands’ use of generative AI tools, with Davis Wright Tremaine partner Rob Driscoll.
‘There’s tremendous opportunity’: NBA sponsorships lead on European expansion
David Brody, vp, global partner management group lead at the NBA, explains its pitch to sponsor brands and how expansion isn’t far off.
New partnerships, marketing fuel BNPL’s holiday surge
This holiday season, more brands deployed BNPL services with different payment options beyond the more familiar “pay-in-four” structure.
Future of TV
Programmatic agency execs speak out on CTV transparency
At the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV.
Future of TV Briefing: How agencies are setting up their programmatic teams for the agentic AI era
This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving.
Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings report indicate about the state of the streaming ad market.
Media Buying
Why Pinterest wants to buy tvScientific, and what it signals for the CTV ads business
Corporate development sources estimate the deal valuation to be above $300 million, claiming tvScientific’s gross revenue is approximately $100 million.
Crossmedia and Mile Marker make moves now to grow in their rosters in 2026
Both independents made executive moves to harness a potential windfall of clients leaving the holding companies for better service and results.
Media agencies test AI planning agents, while edging toward buying tools
Practitioners at Butler/Till, Omnicom and Kinesso are testing just how far AI agents can be trusted with programmatic buying.
Annual research reports
Podcasts
Research
To close out the year, Glossy asked top marketers to reflect on the campaigns they wish they had come up with — and that will inspire their own work in the coming year.
To close out the year, Glossy asked top marketers to reflect on the campaigns they wish they had come up with — and that will inspire their own work in the coming year.
As tariffs and DEI rollbacks squeeze Black female founders, Essence launched WeLoveUs.shop as an alternative marketplace to help brands diversify sales and reach consumers.
As tariffs and DEI rollbacks squeeze Black female founders, Essence launched WeLoveUs.shop as an alternative marketplace to help brands diversify sales and reach consumers.