Media

Here are the biggest moments in AI for publishers in 2025

Here are some of the moments that defined how publishers adapted to the AI era this year.

Digiday+ Research roundup: Gen Z news consumption and diversification in the DSP space were 2025’s top trends

As 2025 winds down, we rounded up the biggest trends of the year, based on the data that resonated the most with Digiday’s readers.

What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value

Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.

Marketing

How marketers rank this year’s generative AI image, video tools

Digiday’s 2025 agency generative AI report card explores the winners and losers of the generative AI landscape.

In memoriam: Brands we lost in 2025

Digiday Media staff rounded up some of the most notable brand names we lost in 2025, like Joann and Rite Aid.

Pandora is betting on AI agents to scale service and emotional selling during the peak holiday season

Pandora is using AI agents to scale customer service and replicate emotional in-store selling online, just as peak season puts pressure on margins and teams.

Future of TV

‘A year of loose ends’: Digiday editors share top takeaways from 2025

This year was filled with major developments – from Netflix’s planned WBD deal to Omnicom’s acquisition of IPG to Google’s ultimately cookie reversal – and Digiday editors Sara Jerde and Seb Joseph help to recap the year that was (and wasn’t).

Future of TV Briefing: How the future of TV shaped up in 2025

This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.

A red-toned GIF of a TV screen with shifting static in pink, yellow, and red, representing the evolving landscape of biddable CTV and its dynamic, data-driven ad opportunities.

Programmatic agency execs speak out on CTV transparency

At the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV.

Media Buying

Ad Tech Briefing: Big Tech won 2025 (even when it lost)

How AI, commerce media and scale reshaped ad tech in 2025 to the benefit of Big Tech.

How brands shifted marketing and media strategies through year of tariffs

Marketers share how they navigated the maze of tariffs and regulatory changes this year.

Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut 

Omnicom’s acquisition of IPG is only a few weeks old, but its combined offer to the market will soon be put to the test as it meets with consultants. 


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Injectable peptide therapy went mainstream in 2025, priming consumers for the next big wellness wave

Empowered by the blessing of health secretary RFK. Jr., TikTok biohackers ushered peptide therapy into the mainstream online in 2025. Now the controversial treatment is primed to shake up the wellness industry thanks to a wave of educational and anecdotal social content, business investments, and new technology set to drive its reach in the U.S. in the next two years.

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Injectable peptide therapy went mainstream in 2025, priming consumers for the next big wellness wave

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Why 2025 was Shopify’s best year yet

Shopify just wrapped up its strongest year since 2021, with record sales growth, major enterprise brand wins and an OpenAI partnership positioning the company as core infrastructure for AI-driven shopping.

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Why 2025 was Shopify’s best year yet

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