DIGIDAY+ MEMBER EXCLUSIVES
The anatomy of an agency chief client officer
Several major agencies have moved to appoint chief client officers to their top cohorts lately.
Media
What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value
Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.
Media giant Essence launches a marketplace for Black women-led brands
Essence has launched WeLoveUs.shop, a new online marketplace dedicated to Black women-led brands.
In Graphic Detail: The state of AI referral traffic in 2025
The stats reveal a new audience pipeline forming outside of traditional search and social platforms.
Marketing
Starbucks hires first-of-its-kind marketing role heading up fashion and beauty collabs
Neiv Toledano has joined Starbucks as its senior marketing manager of fashion and beauty.
TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over
TikTok is jump-starting its e-commerce ambitions in the U.S., now an agreement on the U.S. deal has finally been signed.
How the MAHA movement influenced food and beverage brands in 2025
The MAHA movement has come to stand for different things in different people’s eyes, depending on which initiatives they most closely follow.
Future of TV
‘A year of loose ends’: Digiday editors share top takeaways from 2025
This year was filled with major developments – from Netflix’s planned WBD deal to Omnicom’s acquisition of IPG to Google’s ultimately cookie reversal – and Digiday editors Sara Jerde and Seb Joseph help to recap the year that was (and wasn’t).
Future of TV Briefing: How the future of TV shaped up in 2025
This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.
Programmatic agency execs speak out on CTV transparency
At the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV.
Media Buying
Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut
Omnicom’s acquisition of IPG is only a few weeks old, but its combined offer to the market will soon be put to the test as it meets with consultants.
Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns
OpenPath offers buyers a “cleaner” route to publishers, but some are concerned about lack of clarity over indirect costs.
Why brands are still showing up on Roblox
Over the past year, Roblox has become harder for brands to ignore — not because it has resolved the challenges of digital commerce, but because of the scale at which younger consumers already use it.
Annual research reports
Podcasts
Research
Brands known for their heyday in the ‘90s, like Gap and Victoria’s Secret, have used 2025 to mount turnaround plans. But staging a successful comeback after years of a battered reputation takes more than a few quarters of growth.
Brands known for their heyday in the ‘90s, like Gap and Victoria’s Secret, have used 2025 to mount turnaround plans. But staging a successful comeback after years of a battered reputation takes more than a few quarters of growth.
Many founders had to completely upend their business models in 2025 due to tariffs, resorting to production delays, raising prices and putting off hiring to save their businesses.
-
OperationsThe revenge of the '90s mall brand
-
OperationsThe winners and losers of tariffs
-
OperationsIn memoriam: Brands we lost in 2025
Many founders had to completely upend their business models in 2025 due to tariffs, resorting to production delays, raising prices and putting off hiring to save their businesses.