Media Buying Briefing: Legal woes can hurt a holdco, but will it matter to clients?

Future of Marketing: For the source of Nike’s decline, ignore the easy answers

Media Briefing: Ads for AI agents have a measurement problem

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

The winners and losers of YouTube’s view count and monetization overhaul

YouTube is changing how it measure views and raising the bar for creators to get monetized. Who wins and who loses?

As AI automates everything, The Atlantic is building games by hand

The Atlantic is bucking the AI automation trend with a new trivia game handcrafted by “Jeopardy!” champion and senior editor Drew Goins.

USA Fencing relies on creators to attract new fans ahead of the 2028 Olympics

Creators can bring new fans to niche sports in droves, and USA Fencing wants to tap into their cultural power.

OpenAI’s ads business hits Europe at the six month mark

OpenAI will begin serving ads to people using ChatGPT across 31 European markets beginning August 24.

Divine, Vine’s spiritual successor, won’t rule out ads

The app has a strict ‘no AI content’ rule, and company isn’t ruling out advertising.

OpenAI builds offerings on consent as it expands ChatGPT ads to Europe

The company’s new EU privacy policy goes live “later this month”.

Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets

This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators.

Ad Tech Briefing: TV measurement’s competitive reset gathers pace (with more job cuts)

ComScore and VideoAmp confirm large job cuts, just days after rival Nielsen makes bold M&A move.

Future of TV Briefing: In TV ad market’s swing to streaming, cheap inventory is in demand

This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026.

Butler/Till extends agentic media buying tests into audio with iHeartMedia

Tests of autonomous media buying tools are spreading into more channels; publishers hope they can make direct buys easier and more attractive to advertisers.

‘Waste in the system’: Why Georgia-Pacific is holding out on buying agents

According to its senior director of digital media Paras Shah it’s less that the tech isn’t ready and more that online advertising isn’t.

Media Buying Briefing: How ‘outcomes’ has become the latest term to be overused

After throwing around transformation for the last few years, holdcos are now obsessed with delivering outcomes — but it’s not as easy as they make it sound.

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

D+ Research: Marketers navigate a changing CTV landscape

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Marketers embrace AI across workflows, but questions over guardrails and job impacts remain

Why agentic media buying is becoming a client-by-client configuration job

Stagwell’s Curate launch puts agencies’ ad tech ambitions in focus

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Unpacked: How brands and retailers like Ulta Beauty are building data-driven loyalty programs

Discover how loyalty programs and lifecycle marketing drive growth, using verified data to personalize experiences and build lasting customer trust. Partner insights from SheerID.