DIGIDAY+ MEMBER EXCLUSIVES
Media
After newsroom cuts, The Washington Post turns to creator-led video deals
The Washington Post is betting on creator content to open up new revenue and audiences, after newsroom layoffs.
Inside The Daily Mail’s creator-led content playbook
Inside the structure, strategy, and metrics of the Daily Mail’s creator-led content push.
Media Briefing: Overheard at the Digiday Publishing Summit, March 2026 edition
With no sign of search traffic returning, publishers are doubling down on subscriptions to build direct reader revenue — but it’s not easy.
Marketing
AI influencer discovery tools are changing how agencies cast creators
As creator spending grows among brand advertisers, agencies are using AI to automate much of the influencer marketing workflow. Now, that includes casting.
Pinterest bets measurement and SMBs will boost performance revenue
Vik Gupta (vp, gm of monetization) has been tasked with strengthening Pinterest’s push to become a permanent media plan fixture.
‘The processes are continuing forward’: Advertising’s dealmakers press on with M&A despite Iran uncertainty
War in the Middle East is a problem for advertising’s dealmakers. Just not yet.
Future of TV
Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?
This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report.
Future of TV Briefing: How Netflix is shaking up the upfront deal model
This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.
Media Buying
Genius Sports opens up real-time live sports targeting to brands
The live sports data firm is working with Publicis and a laundry list of SSPs ahead of major sports tentpoles like the NBA Finals and World Cup.
Future of Marketing Briefing: A cynic’s guide to the most transparent dispute in programmatic history
No, the industry doesn’t need another hot take on The Trade Desk’s standoff with the agency holdcos. I’m going to give you one anyway.
‘Be an engineer to understand the engine’: Why consultant Nick Manning thinks principal media is anti-marketer
An expert at the heart of Foster-WPP case argues principal-based media tensions could hold British group’s recovery back.
Annual research reports
Podcasts
Research
With consumers turning more and more to platforms like TikTok Shop and ChatGPT to do their shopping, the beauty giant is hoping to stay ahead of a fast-evolving digital sphere.
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Member ExclusiveBeauty Briefing: How fragrance is winning on TikTok Shop
With consumers turning more and more to platforms like TikTok Shop and ChatGPT to do their shopping, the beauty giant is hoping to stay ahead of a fast-evolving digital sphere.
Aldi is the latest grocer to turn to Instacart to do the heavy lifting on its e-commerce website. Aldi U.S. just launched a new website and app powered by Instacart’s white-label e-commerce and fulfillment platform, Storefront Pro.
Aldi is the latest grocer to turn to Instacart to do the heavy lifting on its e-commerce website. Aldi U.S. just launched a new website and app powered by Instacart’s white-label e-commerce and fulfillment platform, Storefront Pro.