Media Buying Briefing: Breaking down Coca-Cola’s campaign blitz with an eye toward its review

Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated

Media Briefing: Publishers put premium video behind the paywall to sell subscriptions

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

The Rundown: AI clones split the creator economy

Unauthorized AI voice clones and authorized digital twins are splitting the creator economy in half as brands, lawyers, and talent take stock.

The World Cup is a big chance for retail media to prove itself to advertisers

The World Cup, being much longer than other sporting events with more opportunities for campaigns, will likely serve as a case study for future retail media activations.

AI ‘girlfriend ads’ are fueling a new wave of MFA sites

AI-generated “girlfriend ads” are driving traffic to made-for-advertising sites filled with low-quality content and ads.

Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated

The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.

How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged

As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.

Agency AI pitches are starting to face harder questions

As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.

Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying

This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.

Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market

This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.

Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations

This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a Digiday+ Research survey.

Mile Marker acquires Lift to enhance its creative and digital performance chops

The PE-owned independent continues to acquire shops that round its offerings, the latest adding creative and performance assets as the two explore how to apply AI.

How automation and AI is reshaping the traditional upfront marketplace

As programmatic automation and AI agents reshape the traditional upfront marketplace, media buyers are navigating a new balance.

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

ChatGPT ad delivery struggles are testing advertiser patience

Inside the great digital media reckoning

Can retail media networks survive the shift to agentic commerce?

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Digiday+ Research: Publishers favor generative AI over predictive AI

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Amid falling traffic, publishers are investing in engagement, registration and citations

Michael Silberman, evp, media strategy, Piano As consumer use of AI search accelerates, publishers are seeing precipitous traffic declines. According to Piano’s benchmark data across hundreds of publisher sites, search traffic dropped by 36%, revenue fell by 16% and the overall audience across all sources was down 9%.  When Google surfaces an AI-generated answer at […]