DIGIDAY+ MEMBER EXCLUSIVES
Who owns the creative brief? Brands and creators are renegotiating the relationship
Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.
OpenAI's ads program matures
Media
Kai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creators
The creator bootcamp brought in big brand partnerships and big engagement metrics, which could bring more brands to the streaming sponsorship table.
Kroger’s new CEO, a Walmart veteran, is focused on speed and execution
Foran joined Kroger in February after serving as CEO of Air New Zealand since 2020. Before that, he was president and CEO of Walmart U.S. for about six years.
In Graphic Detail: The real impact of creators at the World Cup
The 2026 World Cup buzz was all about creators; we look at the numbers breaking down their impact at the global tournament.
Marketing
D+ Research: Brands expand creator marketing strategies
Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products
OpenAI is already building the org chart of a mature ad business
Two job postings on its careers page suggest OpenAI wants third parties, not just its own sellers, to sell its inventory.
WTF is the IAB’s Redefining Media Types standard?
The IAB is trying to solve one of digital advertising’s biggest labeling problems.
Future of TV
Future of TV Briefing: The streaming ad industry finally has levers to pull on quality
This week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls.
Future of TV Briefing: The M&A match game (summer 2026 edition)
This week’s Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026.
Future of TV Briefing: The 5 biggest news stories of 2026 so far
This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.
Media Buying
Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science
Merging Hearts & Science and Mediahub into one agency that will operate under a new name and brand may not be the last move the holding company makes in simplifying its go-to-market offering.
Google quietly gives ground on PMax controls
The search giant’s black-box ad product has confounded media buyers for years. Now, it’s passing them the reins – sort of.
The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
All that’s left for buyers to do is to finalize packages with any traditional media firms that don’t have some digital or streaming element.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Publisher playbook: Assessing agent readiness and adopting agentic AI at scale
The transition to agentic advertising will not slow down for publishers who aren’t ready for it. Like every programmatic shift before it, the agentic era will reward those who move quickly and intentionally. The publishers who act now will benefit twice over: from the immediate advantage of agentic workflows and from the agentic marketplace forming […]
Led by a handful of industry innovators with deep pockets for advanced R&D, the hair-care space is on the brink of a philosophical shift around how consumers should care for their hair.
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Member ExclusiveLuxury Briefing: Luxury’s recovery has a value-for-money problem
Led by a handful of industry innovators with deep pockets for advanced R&D, the hair-care space is on the brink of a philosophical shift around how consumers should care for their hair.
Circle K is more openly promoting and expanding its retail media network, Full Circle Media, as a way for advertisers to reach shoppers across its convenience stores, fuel pumps and digital channels in the U.S., Canada and Europe.
Circle K is more openly promoting and expanding its retail media network, Full Circle Media, as a way for advertisers to reach shoppers across its convenience stores, fuel pumps and digital channels in the U.S., Canada and Europe.