Future of TV Briefing: Inside creator Grace Wells’s 100-hour branded video production process

Ad Tech Briefing: Amazon’s auction trial puts agentic advertising’s trust problem in focus

Media Buying Briefing: Forrester’s Wave report finds growing homogeneity among the 12 biggest agencies

Making the case for purchase and intent data in programmatic

Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week

For some publishers, agentic advertising is still a question of ROI

As publishers await click data, Google’s AI visibility push complicates the opt-out decision

Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing.

WTF is the AI training opt-out policy token?

Major AI companies are backing a new AI training opt-out standard proposal for publishers, but it exposes deeper tensions over AI scraping.

Creators see promise in Instagram’s long-form push, but question whether exposure is enough 

Instagram wants to pull long-form creators away from YouTube, but is it offering enough? Experts weigh in on the platform’s pivot.

How performance metrics are rewriting creator rate cards

Advertisers now demand creator metrics like cost per lead and conversions, not follower counts.

ChatGPT is about to show brands their mention count

The AI platform is testing an analytics dashboard that counts how often a business shows up in ChatGPT’s answers.

Future of Marketing Briefing: Creators had a big year. Christmas still went to the celebrities

Despite leaning on creators for most of the year, marketers aren’t doing it for the holiday crunch. That job still belongs to celebrities.

Future of TV Briefing: What it costs brands to fund long-form creator series

This week’s Future of TV Briefing looks at the economics behind brands sponsoring creator-led long-form original video series.

Future of TV Briefing: CTV advertising has a genre-label problem

This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.

Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time

This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.

Media Buying Briefing: Forrester’s Wave report finds growing homogeneity among the 12 biggest agencies

Forrester’s Wave study assessed 12 agency groups for their current offerings and strategies, and found diminishing differentiation among the largest of them.

Amazon’s shopping agent now takes orders by text, with Sponsored Product ads in the replies

Amazon’s shopping agent now takes orders by text message and the thread where those orders get placed will carry ads.

Digiday Media Buying Summit October Recap: Assessing the ups and challenges of AI’s spread across the media agency landscape

A recap of the sessions and insights coming out of Digiday’s Fall Media Buying Summit, which centered on AI’s impact on the media agency world.

Digiday+ Research 2026 Creator Marketing Index: A brand guide to social media campaigns

Digiday Media Agency Report 2026: How agencies adapt to a media landscape shaped by AI and creators

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

Can ad tech’s server-side shift save it from Apple and Google?

Inside indie agencies’ DSP gripes and the rise of agentic media buying

Inside the post-Google playbook: Subscriptions, AI and team reorgs

D+ Research: Marketers navigate a changing CTV landscape

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube