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DIGIDAY+ MEMBER EXCLUSIVES
At CES, Omnicom Media says Walmart purchase insights help it make better use of Meta’s influencer followers
The partnership connects Walmart customer purchase data with Meta’s raft of influencers (via Instagram) to empower Creo to to help brands identify potential creator partners.
Media
A timeline of the major deals between publishers and AI tech companies in 2025
Here’s a list of all the major deals signed between publishers and AI tech companies in 2025.
No playbook, just pressure: Publishers eye the rise of agentic browsers
For the bulk of publishers, Google is, as ever, the one to watch. It’s already got agentic features within its Chrome browser, but that’s the tip of the iceberg, some say.
The biggest SEO lessons in 2025 for publishers
KPIs are changing, more AI search data is becoming available, and publishers are looking beyond search to grow their audiences and revenue.
Marketing
Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena
To cut through sports marketing noise, Cheez-It is resurrecting Prince Cheddward and betting on nostalgia.
The anatomy of an agency chief client officer
Several major agencies have moved to appoint chief client officers to their top cohorts lately.
How marketers rank this year’s generative AI image, video tools
Digiday’s 2025 agency generative AI report card explores the winners and losers of the generative AI landscape.
Future of TV
‘A year of loose ends’: Digiday editors share top takeaways from 2025
This year was filled with major developments – from Netflix’s planned WBD deal to Omnicom’s acquisition of IPG to Google’s ultimately cookie reversal – and Digiday editors Sara Jerde and Seb Joseph help to recap the year that was (and wasn’t).
Future of TV Briefing: How the future of TV shaped up in 2025
This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.
Programmatic agency execs speak out on CTV transparency
At the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV.
Media Buying
Ad Tech Briefing: Big Tech won 2025 (even when it lost)
How AI, commerce media and scale reshaped ad tech in 2025 to the benefit of Big Tech.
How brands shifted marketing and media strategies through year of tariffs
Marketers share how they navigated the maze of tariffs and regulatory changes this year.
Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut
Omnicom’s acquisition of IPG is only a few weeks old, but its combined offer to the market will soon be put to the test as it meets with consultants.
Annual research reports
Podcasts
Research
The longevity trend in beauty and wellness is likely to stick around — or at least that’s what Paula’s Choice is betting with its first campaign of 2026. On Tuesday, the Unilever-owned skin-care brand opened up the new year with “The Long Game,” a campaign for its CellularYouth Longevity Serum that ties into many of beauty’s biggest trends in recent months: longevity, sports and the 40-plus consumer base.
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FashionThe new luxury bag is indie
The longevity trend in beauty and wellness is likely to stick around — or at least that’s what Paula’s Choice is betting with its first campaign of 2026. On Tuesday, the Unilever-owned skin-care brand opened up the new year with “The Long Game,” a campaign for its CellularYouth Longevity Serum that ties into many of beauty’s biggest trends in recent months: longevity, sports and the 40-plus consumer base.
Daily Harvest has kicked off the new year with a series of changes designed to make it easier for its products to fit into people’s daily lives, such as by dropping its subscription requirement.
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MarketingWill protein fatigue hit in 2026?
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AI StrategiesWhy the AI shopping agent wars will heat up in 2026
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TechnologyWhy 2025 was Shopify's best year yet
Daily Harvest has kicked off the new year with a series of changes designed to make it easier for its products to fit into people’s daily lives, such as by dropping its subscription requirement.