Ad Tech Briefing: Agencies reposition for the agentic era

Media Buying Briefing: Production and media squeeze lead brands to run campaigns for longer

Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul

Publishers are meeting Google’s AI search overhaul with resignation rather than resistance, bracing for a zero-click future on the horizon.

U.S. CPG manufacturers are sitting on excess capacity, which could be a boon for brands

Keychain’s, CPG Intelligence Report showed that one major theme companies are grappling with is significant overcapacity.

WTF is back button hijacking?

Google is cracking down on “back button hijacking,” which some publishers use to offset declining referral traffic and monetization pressure.

OpenAI gives ChatGPT ads a visual upgrade

OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.

‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents

Google announced a new souped up suite of agentic ad tools backed by its LLM, Gemini.

Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge

Deciding how AI is used, vetting tools, shaping best practices and how staff are incentivized to use AI tools are still up for debate internally at agencies.

Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Digiday+ Research’s fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch

This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its upfront deals.

U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth

U.K. and EU spending on RMNs is rising, but marketers say issues around measurement and internal tugs-of-war are holding back upper-funnel investment.

Agencies are moving closer to supply, and it’s reshaping the programmatic middle layer

How the rise of ‘containerization’ reflects a broader shift as holding companies seek greater control over infrastructure.

‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal

Omnicom’s CEO said it was already walking away from LiveRamp before Publicis wrote the check.

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Can retail media networks survive the shift to agentic commerce?

Why Duluth trusts AI agents with bidding, but not brand storytelling

WTF are brand health metrics?

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Digiday+ Research: Publishers favor generative AI over predictive AI

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Media Buying Briefing: What buyers expect out of this year’s upfront marketplace

Although no deals have been cut yet, outcomes will be a major factor in this year’s negotiations, while complicating factors include measurement and flexibility.

With sports fragmentation, following the fans is crucial

Drew Groner, svp, head of sales and marketing, DIRECTV Advertising Live sports remain one of the last true appointment-viewing experiences — audiences don’t just tune in; they plan their schedules around it. That kind of attention is increasingly rare in modern media, and it is precisely why advertising inventory during live sports commands a premium.  […]