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DIGIDAY+ MEMBER EXCLUSIVES
Intended or not, the new Omnicom will forever change agencies as we’ve known them
The world’s largest agency holding company is born. But there may come a day soon where it can no longer be called an agency, but rather a broker and re-seller.
Media
Marketers move to bring transparency to creator and influencer fees
What was once a direct handoff now threads through a growing constellation of agencies, platforms, networks, ad tech vendors and assorted brokers, each taking something before the creator gets paid.
Inside The Atlantic’s AI bot blocking strategy
The Atlantic’s CEO explains how it evaluates AI crawlers to block those that bring no traffic or subscribers, and to provide deal leverage.
Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026
Publishers report stronger-than-expected Q4 ad spending, with many seeing year-over-year gains.
Marketing
Blended teams: From stopgap to strategic advantage
Blended team members aren’t cheap labor — they’re precision specialists delivering high-impact results.
In Graphic Detail: Inside the growing rift between AI efficiency and audience trust
What follows are five charts that ground where the debate stands as the year winds down.
The chance to win the holiday marketing season has already come and gone, per Traackr’s holiday report
The influencer marketing platform tracked the top brands according to VIT, Traackr’s proprietary metric for visibility, impact and trust.
Future of TV
Future of TV Briefing: The creator economy needs a new currency for brand deals
This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.
Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?
This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.
Future of TV Briefing: Streaming subscribers save $16 through bundles
This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.
Media Buying
Amazon quietly blocks more of OpenAI’s ChatGPT web crawlers from accessing its site
The e-commerce giant has quietly blocked more OpenAI-related bots from crawling Amazon.com, according to updates in its publicly visible robots.txt file.
Dedicated interactive and localized ad formats are the new focus in CTV arms race
Amazon, Disney and Reddit have each expanded their interactive ad formats lately.
Google’s ad tech empire faces its moment of truth
Judge Leonie Brinkema now contemplates a forced divestiture, a decision that could reshape how the open web is monetized.
Annual research reports
Podcasts
Research
Anthony Stephan talks about the new tool that’s part of the company’s $1.4 billion investment in professional development.
Anthony Stephan talks about the new tool that’s part of the company’s $1.4 billion investment in professional development.
Fashion brands Cult Gaia and Aritzia have launched shopping apps in the last month. Ralph Lauren launched a new AI-powered app called Ask Ralph in September, and the footwear brand Dolve Vita released its version in January. It’s a surprising trend, especially given recent data showing that global e-commerce app installs are down 14% this year.
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Member ExclusiveWellness Briefing: What's driving vitamin sticker sales?
Fashion brands Cult Gaia and Aritzia have launched shopping apps in the last month. Ralph Lauren launched a new AI-powered app called Ask Ralph in September, and the footwear brand Dolve Vita released its version in January. It’s a surprising trend, especially given recent data showing that global e-commerce app installs are down 14% this year.
