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Inside the newsroom push to turn print reporters into video talent
As reporter-led video becomes a priority, publishers are investing in newsroom training to help journalists deepen audience relationships.
OpenAI's ads program matures
Media
Media Briefing: Declared ‘good bots,’ mixed-use crawlers, gray scrapers – how AI accesses publisher content
The Cloudflare’s latest AI settings reshape how compliant crawlers behave, yet the biggest leakage for publisher content remains a gray scraping economy that doesn’t bother to play by those rules.
In Graphic Detail: The state of streaming highlights the power of creators
“Just Chatting” is the driving force behind views on major streaming platforms, thanks to the appeal of personality-driven creators
Hot Ones creator Sean Evans on YouTube vs. TV, the interview boom and what comes next
Hot Ones host and TIME 100 top creator Sean Evans chats about the creator economy’s past, present, and future
Marketing
D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing
Advertisers embrace AI for social media and retail media marketing, but are slower to adopt AI for influencer and CTV marketing.
OpenAI set to expand ads to France, Germany and Ireland
The ads solutions vacancies in those markets signify that OpenAI will have achieved a presence in every major global advertising region within less than a year.
How Bandit Running is expanding internationally while staying hyperlocal
Bandit’s focus on core running communities has helped it grow enough to start expanding outward.
Future of TV
Future of TV Briefing: The 5 biggest news stories of 2026 so far
This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.
Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.
Future of TV Briefing: The ad-supported streaming landscape in graphic detail
This week’s Future of TV Briefing looks at a spate of recent studies that highlight the growing predominance of ad-supported streaming and the risk in how brands are managing streaming campaigns.
Media Buying
Advertisers look for advantage in Sky’s ITV deal
The $2.13 proposed billion acquisition of ITV would redraw the UK’s advertising map. Advertisers are still waiting to hear what’s in it for them.
What’s really driving Europe’s €131 billion ad boom
Another forecast, another reminder that ad spend is running its own race, economy be damned.
Advertising’s confidence problem, according to the man who used to price its stocks
Advertising’s inconvenient truth: the industry built a commodity and called it a strategy
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
WTF is agentic commerce? | How brands can make loyalty and promotions agent-ready
This WTF guide, sponsored by Talon.One, explores how brands can make their loyalty and promotions agent-ready, as agentic commerce evolves from a theoretical concept into practical applications, and AI agents begin to handle the end-to-end shopping journey for consumers. Agentic commerce has quickly become a hot industry topic, as the technology evolves from a theoretical […]
This week, I checked in on Urban Outfitters’ growing beauty assortment and Coty’s decision to send Gucci Beauty back to Kering. Additionally, Bobbi Brown’s son steps down as CEO of Jones Road, and Sol de Janeiro targets the male fragrance market.
This week, I checked in on Urban Outfitters’ growing beauty assortment and Coty’s decision to send Gucci Beauty back to Kering. Additionally, Bobbi Brown’s son steps down as CEO of Jones Road, and Sol de Janeiro targets the male fragrance market.
Thanks to rising gas prices, shoppers are switching up where they buy their gas, and what purchases they are making while doing so. One habit that may be most acutely threatened is the tradition of picking up a soda, bag of chips or energy bar at the gas station.
Thanks to rising gas prices, shoppers are switching up where they buy their gas, and what purchases they are making while doing so. One habit that may be most acutely threatened is the tradition of picking up a soda, bag of chips or energy bar at the gas station.