Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
Apple’s Safari crackdown pushes ad tech toward server-side solutions, but doubts remain
Parties rally behind IAB Tech Lab’s Trusted Server Framework following Apple’s latest tracking restrictions, although questions remain.
DIGIDAY @ ADVERTISING WEEK
Media
The Daily Mail tests GEO with brands ahead of AI visibility product
The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility offering into an official product early next year.
Meta delays rollout of updated commercial terms amid publishers’ collective pushback
Meta’s updated commercial terms have galvanized publishers into a coordinated pushback over the company’s use of their content.
Creators say it’s difficult to make money from news — with platform rules and brand guidelines
With more people getting news from creators than traditional media, those creators are still trying to build sustainable businesses.
Marketing
Salesforce’s $5.7 billion Braze deal puts marketers at an ecosystem crossroads
The deal promises faster, more connected marketing, while raising questions about vendor lock-in and how brands stand out as AI automates campaign execution.
AI boosts discovery but reviews still seal the deal, new research shows
ChatGPT is where 16% of shoppers start looking for products. However, only 9% go there to actually buy something.
Future of Marketing Briefing: Advertisers have more ways than ever to choose a holdco, and free holdcos to choose from
Fewer holdcos, more ways to pick one: inside the changing agency pitch.
Future of TV
Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time
This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.
Future of TV Briefing: TikTok Shop success = small creators + more videos
This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.
Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts
This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming.
Media Buying
Midterm political spending throws spanner into regional advertiser holiday plans
Rising political ad spend is making life harder for regional and local brands hoping to use CTV ads to reach consumers in Q4.
Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
The beverage giant’s US and Canada media move to Omnicom as the holdco’s CEO John Wren made the case it would build a bespoke team, not a Pepsico holdover.
Omnicom said its integration of IPG is nearly done, and the results are starting to show it
As organic revenue grows and margins increase, Omnicom CEO John Wren said the fruits of the effort to buy IPG are starting to pay off.
Annual research reports
Podcasts
Research
Aldo is launching its first couture-house collaboration with Zuhair Murad, bringing the designer’s signature glamour to a 20-piece footwear and accessories collection. With dress-footwear conversion up 18% and U.S. handbag sales growing 20%, the partnership is part of Aldo’s effort to elevate its brand positioning and attract new customers.
Aldo is launching its first couture-house collaboration with Zuhair Murad, bringing the designer’s signature glamour to a 20-piece footwear and accessories collection. With dress-footwear conversion up 18% and U.S. handbag sales growing 20%, the partnership is part of Aldo’s effort to elevate its brand positioning and attract new customers.
Intake Breathing raises $62 million to expand its nasal strips into retail and continue to position better breathing as an important part of everyday wellness routines.
Intake Breathing raises $62 million to expand its nasal strips into retail and continue to position better breathing as an important part of everyday wellness routines.