Lock in a year of Digiday+ for 35% less. Ends June 5.
DIGIDAY+ MEMBER EXCLUSIVES
X’s advertiser base is beginning to resemble its pre-Musk era
For the first time, third-party data now proves that X’s advertiser profile is slowly returning to what it was pre-acquisition.
OpenAI's ads program matures
Media
Media Briefing: As Google traffic ebbs, some publishers see social platforms as real revenue lines
Publishers are once again leaning on social platforms, but with a different playbook to offset declining Google traffic.
Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls
Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers.
Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup
Bleacher Report is betting on animated sports content and YouTube distribution to capture World Cup fans and young viewers.
Marketing
Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value
An exodus of betting brands from the Premier League means there’s a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.
In Graphic Detail: Why OpenAI’s ad business is still a work in progress
As OpenAI is reportedly gearing up to go public as early as September, Digiday has charted the promise, and early tensions behind its ad business.
The AI paradox: Marketers trust AI to buy media, not build brands
Some executives are wary of AI-generated creative ideas while using automated tools to brainstorm campaigns.
Future of TV
Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations
This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.
Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku
Digiday+ Research’s fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Media Buying
Knower Tech hires Prebid’s Racic to helm a new data curation offering for buy and sell sides
The new data vertical Racic and Janelli will oversee aims to synthesize complementary data tools into a cohesive, AI-powered vertical for agencies and in-house marketing teams.
After Publicis’ LiveRamp deal, marketers are still working out what to worry about — and why
Publicis’ LiveRamp deal forces marketers to confront who controls their data, reshaping the neutrality debate around ad tech infrastructure.
Ad Tech Briefing: Agencies reposition for the agentic era
The battle over infrastructure, interoperability and operational control is under way.
Annual research reports
Podcasts
Research
Upfronts
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Media Buying Briefing: What buyers expect out of this year’s upfront marketplace
Although no deals have been cut yet, outcomes will be a major factor in this year’s negotiations, while complicating factors include measurement and flexibility.
The state of agentic advertising
This State of the Industry Report, sponsored by Optable, examines agentic advertising and how publishers, advertisers and agencies are interacting with the medium — from investment and readiness to barriers and impact. Agentic AI is the latest optimization tactic across media, supporting initiatives like agentic advertising. However, because agentic AI is described as “a situation […]
Consumers are seeking wellness at every turn and IRL activations to offset digital fatigue. Brands are looking for a way in. Does the fitness app Strava offer the answer?
Consumers are seeking wellness at every turn and IRL activations to offset digital fatigue. Brands are looking for a way in. Does the fitness app Strava offer the answer?
Interluxe Group, a marketing agency that primarily does events for luxury brands like Rolls-Royce and The Four Seasons, is acquiring a performance marketing agency called adMixt as agency expectations evolve for luxury brands.
Interluxe Group, a marketing agency that primarily does events for luxury brands like Rolls-Royce and The Four Seasons, is acquiring a performance marketing agency called adMixt as agency expectations evolve for luxury brands.