Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
DIGIDAY+ MEMBER EXCLUSIVES
Paywall violation ‘eviscerates’ fair use defense: What OpenAI-NYT twist means for publishers
For publishers, the newly unsealed material doesn’t just bolster their legal case; it validates years of frustration over how their work has been treated.
OpenAI's ads program matures
Media
Media Briefing: Overheard at the Digiday Publishing Summit, Sept. ‘26 ‘Google Zero’ edition
Publishers debate zero-click search, AI licensing contracts and AI visibility at the Digiday Publishing Summit town hall.
‘It’s hard to be a $7 billion company’: The investment banker’s diagnosis for ad tech’s public woes
Public ad tech is disappearing and an investment banker just explained why.
IAB Creator Upfront: Why a half-built infrastructure is holding back CFO buy-in
IAB’s inaugural Creatorfronts sought to smooth-over some creator economy bumps to help get more CFOs on board.
Marketing
Should brands swerve, or steer as F1’s U.S. viewership adapts to new coverage?
Formula One is spending to re-engage fans for the seasons’ second half. With viewership figures under question, should brands seeking to share its growth story worry?
Perplexity is betting big on creators
AI companies face a tricky sell: to convince creators to advocate for a technology that many fear could threaten livelihoods.
Marketers are using AI search concerns to argue for higher media budgets
Brands with long consideration journeys, like insurance and cars, are paying close attention to shifting search behaviors. They’re using that concern to make their case for more media dollars.
Future of TV
Future of TV Briefing: Every major streaming subscription price increase since 2019
This week’s Future of TV Briefing features charts breaking down every monthly subscription price change since 2019 across ad-free and ad-supported tiers for nine major streaming services.
Future of TV Briefing: Where have all the cord-cutters gone?
This week’s Future of TV Briefing looks at recent data indicating that people may be getting rid of their cable boxes but they’re not exactly getting rid of cable TV.
Future of TV Briefing: How strong are the fundamentals of the creator economy, really?
This week’s Future of TV Briefing looks at signs that influencer marketing may be on the precipice of an economic correction.
Media Buying
Google debuts ‘ad detection tool,’ letting marketers better assess ad experiences in Chrome
Ad tech partners, media-buyers and publishers can now use ‘CrUX’ to understand how web space is evaluated.
Ad Tech Briefing: AI is reinforcing Big Tech’s grip on advertising growth
Why advertising’s AI boom favors Google, Meta and Amazon, even if marketers are uneasy.
Media Buying Briefing: How Publicis keeps winning clients without pitches
PepsiCo and LVMH wins show Publicis has deliberately cultivated a habit of winning major media accounts outside the traditional review process.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Revenue resilience for publishers: Building for what’s next
Modern media companies are on the defensive, working to keep up with AI disruption, traffic volatility and evolving advertiser expectations. The heightened demand to diversify paired with fewer resources has many teams feeling like they’re drowning trying to keep it all afloat. But a focus on the fundamentals — including simplifying workflows and technology — […]
By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands. But is the crossover between sports and beauty in a mature state? Not yet, according to panelists at Glossy’s Pop NYC event in Manhattan earlier this month.
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Member ExclusiveLuxury Briefing: Net-a-Porter wants its best customers back
By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands. But is the crossover between sports and beauty in a mature state? Not yet, according to panelists at Glossy’s Pop NYC event in Manhattan earlier this month.
Walking around a Target store today, shoppers are going to find far more K-beauty brands than they would have a year ago as the retailer seeks the latest trends and as Korean brands seek to expand into U.S. mass retail.
Walking around a Target store today, shoppers are going to find far more K-beauty brands than they would have a year ago as the retailer seeks the latest trends and as Korean brands seek to expand into U.S. mass retail.