DIGIDAY+ MEMBER EXCLUSIVES
Amid competition for sponsors, top sports clubs are investing in social media operations
Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club’s social following.
Media
Why Parker Thatch transformed its strip-mall storefront into a livestreaming studio
Parker Thatch recently remodeled its store to serve as a hybrid customer-facing retail experience and broadcast studio.
Cloudflare’s compliant crawler highlights tension – and opportunity – in the emerging AI content market
Cloudflare faces tension in its new role: sitting in the middle between publishers and AI companies while balancing trust, control and monetization.
Media Briefing: What to expect at the Digiday Publishing Summit, March 2026 edition
Execs from The Atlantic, Arena Group, Bloomberg, Business Insider, The Guardian, New York Post, People Inc., Washington Post, and more, will share their strategies on everything from zero-click audience strategy, to AI licensing deals and RAG readiness, to how they’re embracing creator strategies to help boost engagement with younger audiences.
Marketing
Future of Marketing Briefing: Agency operating systems face a differentiation problem
Analysts say half of agency AI platforms won’t survive the decade. Here’s how they plan to beat the odds.
Macy’s, Inc. is looking to leverage AI ahead of a cautious outlook for 2026
The company will continue its plans to close 65 Macy’s nameplate stores, as part of a previously announced 150 store closures.
The real winners of March Madness? Brands that move fast on NIL deals
Companies across sectors, from footwear to personal care, are racing to sign college basketball players.
Future of TV
Future of TV Briefing: How Netflix is shaking up the upfront deal model
This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.
Long-form creators eye taking over TVs – and chasing bigger brand budgets
Long-form episodic creator content is drawing in large numbers of highly engaged viewers, but ad budges are lagging behind. We explore why.
Media Buying
Some creators don’t see immediate value in Instagram’s controversial ‘Shop the Look’ AI test
Instagram’s controversial Shop the Look rollout didn’t ask for creators’ consent, nor did it tag products they’ve endorsed. What did they learn from it?
The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
The gap between The Trade Desk’s public confidence and what its advertisers describe on the ground has rarely been harder to close.
‘I’m not selling you hours’: PMG’s push beyond agencies
PMG never called itself an agency. Here’s why that matters now.
Annual research reports
Podcasts
Research
A combined Puig and Estée Lauder would create one of the most powerful fragrance portfolios in the industry. But it also raises questions for what happens to creativity and innovation in a fragrance market that looks to be increasingly dominated by mega-corporations.
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Member ExclusiveBeauty Briefing: What's behind the monobrand perfume store boom
A combined Puig and Estée Lauder would create one of the most powerful fragrance portfolios in the industry. But it also raises questions for what happens to creativity and innovation in a fragrance market that looks to be increasingly dominated by mega-corporations.
Beyond Yoga has started investing more in men’s clothing when it comes to merchandising and marketing, its CMO told Modern Retail.
Beyond Yoga has started investing more in men’s clothing when it comes to merchandising and marketing, its CMO told Modern Retail.