Ad Tech Briefing: Google’s AI-reckoning

Media Buying Briefing: Overheard at Media Buying Summit: How AI is helping and hurting client relations and office work

Future of Marketing Briefing: SharkNinja’s McLaren deal treats F1 fandom as the asset

Making the case for purchase and intent data in programmatic

Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week

For some publishers, agentic advertising is still a question of ROI

The Times of London is gearing up to test ‘macro payments’

The Times has a plan for readers who don’t want to subscribe.

Media Briefing: Publishers are selling more subscriptions to smaller audiences. The midterms are the next test.

Ahead of the U.S. midterms and with referral traffic declines, news publishers are racing to turn election interest into paying subscribers.

Creators are now classified as small businesses, but what does that actually mean?

The Small Business Administration has officially welcomed creators under its umbrella; let’s unpack what that means for brands, creators, and the economy at large.

Amid growing tension over workplace AI, agencies have a window to reimagine staffing

AI agents are becoming common among agencies, but most companies haven’t grasped their potential to reshape teams.

Why the 2026 midterms could mark a turning point for influencers in political campaigns

See how campaigns are recruiting creators for 2026 midterms as disclosure rules lag and voter trust becomes the real battleground.

Retailers are still figuring out how to tie AI goals to executive compensation 

AI is starting to show up more in conversations around executive incentive plans. But those conversations are still largely relegated to the tech industry. Here’s why it’s still an anomaly in retail.

Future of TV Briefing: CTV advertising has a genre-label problem

This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.

Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time

This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.

Future of TV Briefing: TikTok Shop success = small creators + more videos

This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.

Apple’s Safari crackdown pushes ad tech toward server-side solutions, but doubts remain

Parties rally behind IAB Tech Lab’s Trusted Server Framework following Apple’s latest tracking restrictions, although questions remain.

Ad Tech Briefing: Stagwell’s Freestar deal brings buying and selling under one roof

The acquisition expands the holding company’s publisher monetization business, making fees, incentives and inventory selection a test of transparency.

Stagwell buys Freestar, putting publisher ad sales inside a holdco

Publishers have long wished agencies would put their money where their panel talking points are. Stagwell has done something adjacent.

Digiday Media Agency Report 2026: How agencies adapt to a media landscape shaped by AI and creators

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

D+ Research: Marketers navigate a changing CTV landscape

Inside indie agencies’ DSP gripes and the rise of agentic media buying

Inside the post-Google playbook: Subscriptions, AI and team reorgs

Media buys and mega partnerships: How the creator economy is splitting in two

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying