Media Buying Briefing: China remains a tough market for holding companies to figure out

Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom

Media Briefing: AI visibility is becoming publishers’ newest currency

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

Inside the newsroom push to turn print reporters into video talent

As reporter-led video becomes a priority, publishers are investing in newsroom training to help journalists deepen audience relationships.

WTF is SPUR’s publisher-run Content Telemetry Framework?

SPUR is publisher‑run and fixated on one thing: turning AI’s use of their content from opaque scraping into a transparent, usage‑based licensing system they control. 

How streaming creators built a new broadcast blueprint at the World Cup

Livestreaming creators offer new ways to broadcast sports to diverse audiences; this 2026 FIFA World Cup may be the new blueprint for leagues

Brands won this season of ‘Love Island USA’

Brands are eager to find their way into shows like Love Island USA and events that have become appointment viewing.

SharkNinja’s new growth strategy runs through comedy creators

Why SharkNinja is chasing new buyers with comedy instead of a celebrity pitch.

What Ally Bank learned from building a sports marketing strategy before the market caught up

Ally CMO Andrea Brimmer reveals what she’d change about the bank’s sports marketing strategy,and where sponsorships are headed.

Future of TV Briefing: The M&A match game (summer 2026 edition)

This week’s Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026.

Future of TV Briefing: The 5 biggest news stories of 2026 so far

This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.

Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation

The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.

Ad Tech Briefing: Private equity’s ad tech playbook returns

Plus how the IAB is seeking to modernize how digital video inventory is defined, bought and measured.

‘Future of targeting’: Media agencies tentatively explore vector-based planning

Vector-based targeting is ‘very experimental’, but could offer AI-forward advertisers a better way of directing media buys.

Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half

If the agency world is on the verge of another mediapalooza, then advisory firms need to be at the ready, including Mediasense which has a new CEO.

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

Inside the infrastructure behind Unilever’s creator force

Meta courts agencies with expanded ad tools while AI reshapes the industry

Spotify rebuilds ad business around automation, AI to secure bigger media budgets

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Live session: How Crypto.com builds real-time marketing campaigns at speed

When an industry can shift in hours, marketing and technology stacks have to keep up. From real-time decisioning to compliant, high-impact customer engagement, marketers need to rethink how they produce and manage advertising content across channels and markets to thrive in this modern age. Join Alexander Griffiths, senior customer success director at Celtra, alongside Crypto.com’s […]