Digiday+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026

Future of TV Briefing: 5 ripple effects that will shape the future of TV in 2026

Ad Tech Briefing: CES marks the opening of digital advertising’s (likely) year of consolidation

A timeline of the major deals between publishers and AI tech companies in 2025

Here’s a list of all the major deals signed between publishers and AI tech companies in 2025.

No playbook, just pressure: Publishers eye the rise of agentic browsers

For the bulk of publishers, Google is, as ever, the one to watch. It’s already got agentic features within its Chrome browser, but that’s the tip of the iceberg, some say.

The biggest SEO lessons in 2025 for publishers

KPIs are changing, more AI search data is becoming available, and publishers are looking beyond search to grow their audiences and revenue.

After watching X’s ownership issues play out, marketers brace for TikTok whiplash in 2026

TikTok’s ownership drama has echoes of X (formerly Twitter), but ad performance has kept marketers for fleeing—for now.

‘There’s no room for purists’: Generative AI is altering the agency junior talent search

AI is altering agency business models. It’s altering the skills they’re hiring for and where they’re hiring them from, too.

For platforms, here’s what’s not going to happen in 2026

Rather than the traditional platform predictions, this is a list of what Digiday believes won’t happen next year.

‘A year of loose ends’: Digiday editors share top takeaways from 2025

This year was filled with major developments – from Netflix’s planned WBD deal to Omnicom’s acquisition of IPG to Google’s ultimately cookie reversal – and Digiday editors Sara Jerde and Seb Joseph help to recap the year that was (and wasn’t).

Future of TV Briefing: How the future of TV shaped up in 2025

This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.

Programmatic agency execs speak out on CTV transparency

At the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV.

The AI hype cycle is rewriting ad tech’s M&A math

As talk of a dot-com-style AI bubble grows louder, buyers are shifting from growth-at-all-costs to consolidation and cleanup.

Omnicom Media kicks off CES with a Google search partnership that drills deeper into intent

Omnicom is working with Google to create a new tool that empowers brands with far deeper insights into how to use search in the AI-powered era, given that historical notions of search marketing have flown out the window.

Ad Tech Briefing: Big Tech won 2025 (even when it lost)

How AI, commerce media and scale reshaped ad tech in 2025 to the benefit of Big Tech.

Digiday+ Research roundup: Gen Z news consumption and diversification in the DSP space were 2025’s top trends

Digiday+ Research: Publishers’ growing focus on video doesn’t translate to social platforms

Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others

The Disney-OpenAI deal and generative AI copyright concerns

The case against AI agents for programmatic ad buying

WPP’s turbulent 2025: Inside the reorgs, financial woes, and new leadership under Cindy Rose

Digiday+ Research: Where publisher revenue stands with ads, video, content licensing and subscriptions

Overheard in the Media Agency Report: How Assembly, IPG, Horizon and others use AI and will spend on ads in 2026

Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit