Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
DIGIDAY+ MEMBER EXCLUSIVES
Ad industry tallies early losses from Apple’s Safari tracking block
A week after Apple’s Safari block, the ad industry is still waiting for the other shoe to drop.
OpenAI's ads program matures
Media
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.
Media Briefing: Publishers are turning GEO from an experiment into a business
Publishers are turning GEO into a new revenue stream as clients increasingly look to boost their brands’ visibility in AI-generated answers.
The creator economy’s stance on AI is shifting — again
Creators are integrating AI tools into their workflows, but at what point does it overtake the creative process and result in sameness?
Marketing
Inside agency OK Future’s AI ‘pressure cooker’ experiment with Goodwipes
OK Future cut Goodwipes’ AI spoof from six weeks to four days, exposing big savings and burnout risks.
From influencers to AI, here’s what Gen Alpha thinks about your brand
The Gen Alpha cohort now influences nearly half of total U.S. household spending in families with children ages 8-14.
At S4 Capital’s Monks, agents can run autonomously, unsupervised for days
S4 Capital’s digital agency now budgets for tokens and talent from the same pot.
Future of TV
Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts
This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming.
Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point
This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.
YouTube invests in AI agents, live ‘gamification,’ and editing tools to keep creators close
Made On YouTube announced a spate of new features for the creator platform; here are the most important ones and what they mean for creators.
Media Buying
‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth
Advertisers are wary of discounting away their profit margins, but find it hard to argue against increasing ad spend with e-commerce titan.
Omnicom Media and Rembrand partner to evolve in-content ad placements
The holdco and the ad-tech platform are taking in-content ad insertion to a new level, identifying scenes that can be monetized contextually.
Apple’s secret blocklist is the talk of Advertising Week New York (mostly off the record)
Ad execs at Advertising Week want to know one thing: are they on Apple’s block list.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
The state of subscriber engagement in the AI era: Publishers’ first-party relationship strategies
This State of the Industry report, sponsored by Braze, explores how publishers are adapting their subscription, engagement and revenue strategies as AI reshapes how audiences discover and consume content. Shifts in AI-driven search behavior are forcing publishers to rethink one of the foundations of their digital businesses: how they turn audience discovery into direct relationships […]
Closed door events are out and intimate neighborhood meet-ups are in. Glossy’s Jill Manoff interviews Neda Whitney, president and managing partner at Matte Projects, and Reese Pozgay, SVP of brand and marketing at Moose Knuckles Canada, about the power of community building through thoughtful IRL events.
Closed door events are out and intimate neighborhood meet-ups are in. Glossy’s Jill Manoff interviews Neda Whitney, president and managing partner at Matte Projects, and Reese Pozgay, SVP of brand and marketing at Moose Knuckles Canada, about the power of community building through thoughtful IRL events.
This fall’s Prime Big Deals Days is pushing holiday shopping into October as shoppers compare prices earlier and sellers prep for Black Friday.
This fall’s Prime Big Deals Days is pushing holiday shopping into October as shoppers compare prices earlier and sellers prep for Black Friday.