for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
DIGIDAY+ MEMBER EXCLUSIVES
Why OpenAI is ‘running at lightning speed’ to build an ad business
The AI ad wars have officially begun, and OpenAI is staffing up and dropping rates to lure brands away from the likes of Meta and Google.
Media
Bauer Media Group slashes publishing headcount in company-wide restructure
Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.
Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers
As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.
How college athlete Carson Roney went from TikTok dances to Gatorade commercials
Carson Roney went from TikTok star to commercial actor in just several years; we walk through her steps to success.
Marketing
Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt
The pause signals Amazon is at least temporarily backing off a policy that had sparked coordinated pushback from its seller community.
OpenAI builds tool to track whether ChatGPT ads convert
The AI platform is selectively enabling its pixel for some advertisers in the pilot as it continues to test and iterate its capability.
Agencies compete for SEO talent as client demand for zero-click expertise surges
Media agencies across the industry are hoping to attract top organic search execs given how hot AI search is at the moment.
Future of TV
Future of TV Briefing: Netflix’s VOID peeks at the future of virtual product placement
This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements.
Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships
This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace.
Future of TV Briefing: What publishers have to offer creators
This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers.
Media Buying
U.K. brands increase media spend despite economic storm clouds
The IPA’s quarterly Bellwether report provides a window into CMO thinking amid ongoing Iran stalemate and other troubling indicators.
‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute
CEO Arthur Sadoun was clear there won’t be a Publicis-built rival. That path, he said, would pull the company too far off its current roadmap.
Ad Tech Briefing: The Trade Desk’s ‘changing of the guard’ and a ‘sign of the times’
So many exits, so much confusion in a buyer’s market.
Annual research reports
Podcasts
Research
Lindsey Boyd, with co-founder Gwen Whiting, founded The Laundress in 2004. In 2019, Unilever acquired the luxe laundry brand, and Boyd stepped away from the business. Now, she’s back with Lindry Labs, which approaches laundry differently than The Laundress did two decades ago.
Lindsey Boyd, with co-founder Gwen Whiting, founded The Laundress in 2004. In 2019, Unilever acquired the luxe laundry brand, and Boyd stepped away from the business. Now, she’s back with Lindry Labs, which approaches laundry differently than The Laundress did two decades ago.
Target is adding more than 2,000 items in the baby section and is debuting 200 Baby Boutiques with more premium products and services.
-
AI StrategiesLowe’s aims to make mulch buying easier with AI
Target is adding more than 2,000 items in the baby section and is debuting 200 Baby Boutiques with more premium products and services.