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Media

How Forbes is using ChatGPT referral data to create audience cohorts

Semrush and Similarweb provide information, including the prompts that led an AI platform user to click through to a publisher’s site, that Forbes is able to use to learn more about its AI-referred audience’s interests.

AI slop myths, debunked: What’s harmful, what’s hype, what’s just meh

AI slop has become a catch-all for low-quality AI content, because it’s fast, sticky shorthand. But that convenience hides the nuances that are emerging. 

Media Briefing: Overheard at the Digiday Publishing Summit Europe, October 2025 edition

Publishers said they have lost hope that traffic will ever bounce back, in a closed-door town hall session at the Digiday Publishing Summit Europe

Marketing

The Great Resignation is over — unless you’re a retail CEO

More than 1,500 chief executives have left their posts so far this year through August, up 4% from last year.

Future of Marketing Briefing: AI didn’t break agencies – the talent drain did

It’s not about chasing AI breakthroughs or assembling yet another full-stack planning and buying setup. It’s something more fundamental – and harder to fix.

Future of TV

Future of TV Briefing: Streaming advertising’s supply-demand imbalance

This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.

Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators

This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.

Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)

This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.

Media Buying

How agencies, publishers and platforms are actually using AI agents

Agencies, platforms and publishers weigh in on whether AI agents deliver, or if they’re just jam tomorrow.

How retail execs will evaluate ChatGPT checkout this holiday season

After OpenAI revealed a new feature where users can purchase products directly inside ChatGPT and landed partnerships with Etsy, Shopify and Walmart, other retailers will be watching closely to consider whether to get on board.

Ad Tech Briefing: The Open Internet’s factions spar, as Big Tech players are in a dead heat for gold

Amazon and Google are (literally) competing on another level while the Open Internet’s most prominent names fight for the rest.


Custom research

The rise of deep research: How agencies are using AI for strategy, content and client pitches

Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights.

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.

Digiday+ Research: A look at brands’ 2024 holiday marketing plans

This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.

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Technology
Will AI replace HR?

Nearly half of HR people say AI enhances talent management — not by replacing human judgment but by handling grunt work

more from Glossy
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Beauty
Making sense of the new beauty marketing playbook, from TikTok virality to agentic search

This week, I’m on site at Glossy’s annual Beauty & Wellness Summit. On Day One, we heard from industry leaders like Carina Chaz of Dedcool and Hayley Williams of Good Dye Young. Additionally, Skims makes a big beauty hire, and Neutrogena’s parent company gets acquired.