Join us Sept. 14-16 in Miami to connect with top publishing leaders
DIGIDAY+ MEMBER EXCLUSIVES
CMOs are struggling to link AI visibility with sales
Brands are spending on tools that rate their visibility within LLM responses and AI search, but proving the commercial impact of GEO remedies isn’t easy.
OpenAI's ads program matures
Media
Meet the interior design creator who made a reluctant pivot that paid off
Julie Sousa had an interior design company and viral content, but after hiring a manager, was pressured to pivot. It worked.
Why brands like Gap Inc. and Staples are inviting their employees to be creators
Companies are scrambling for creators. Turns out they already employ them.
Media Briefing: The case for and against markdown for AI bots
Markdown is becoming publishers’ latest AI optimization tactic, raising questions about the scraping tradeoff.
Marketing
OpenAI is coming for SMB advertisers
The company is going after smaller advertisers. Its job listings prove it.
Zoom relies on creators to boost AI search results
As AI changes how brands are discovered, Zoom is leaning on creators and journalists to shape its reputation.
Your favorite beauty brands are now also entertainment brands
Many of today’s beauty brands are asking if entertainment and advertising can be one and the same.
Future of TV
Future of TV Briefing: Why Aéropostale is investing in creator-led episodic shows
This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series.
D+ Research: Marketers navigate a changing CTV landscape
As CTV matures, the streaming ad industry is entering a period of change.
Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem
This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.
Media Buying
Ad Tech Briefing: More take-private deals are on the horizon, here’s what to look out for
The largest public names on the public markets are plateauing, prompting further speculation.
Why Georgia-Pacific bet the future of programmatic on supply, not demand
Georgia-Pacific cut its SSPs by 80%. Here’s what it learned about supply-side control.
Media Buying Briefing: How Instrument won Croc’s business in a day
The agency’s calling card is applying technology-driven creative solutions for clients to get them to think far beyond the parameters of what they’re comfortable with.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Guide: A practical framework for marketers to evaluate agency platform claims amid a sea of identical language
As agencies hustle to bring AI-powered platforms to market to keep up with the competition, the language surrounding those offerings has become nearly identical, while the actual capabilities, economics and accountability behind the claims are unclear. Marketers end up having to distinguish between marketing narrative and measurable capability — sorting through the growing convergence of […]
As traditional retail channels get glutted with competition, fashion brands are increasingly looking for interesting and unique venues to show up in customers’ lives. And as Americans increase their travel habits, both domestically and abroad, showing up in hotels, airports and other travel locations has become an appealing strategy.
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Member ExclusiveWhat it takes to succeed as a DTC brand today
As traditional retail channels get glutted with competition, fashion brands are increasingly looking for interesting and unique venues to show up in customers’ lives. And as Americans increase their travel habits, both domestically and abroad, showing up in hotels, airports and other travel locations has become an appealing strategy.
Target has unveiled a new technology play as it continues to work to improve inventory levels in stores.
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Member ExclusiveWhat it takes to succeed as a DTC brand today
Target has unveiled a new technology play as it continues to work to improve inventory levels in stores.