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The case for and against AI-driven SEO in the zero-click era
As generative AI reshapes search, marketers debate the value of committing (or overcommitting) to an AI SEO strategy.
Media
Marketers move to bring transparency to creator and influencer fees
What was once a direct handoff now threads through a growing constellation of agencies, platforms, networks, ad tech vendors and assorted brokers, each taking something before the creator gets paid.
Inside The Atlantic’s AI bot blocking strategy
The Atlantic’s CEO explains how it evaluates AI crawlers to block those that bring no traffic or subscribers, and to provide deal leverage.
Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026
Publishers report stronger-than-expected Q4 ad spending, with many seeing year-over-year gains.
Marketing
The EU’s Digital Omnibus offers relief for ad tech, but hands more power to Big Tech and AI agents
What it means for GDPR, ad tech and the online media industry as a whole.
Future of Marketing Briefing: Bold call – the legacy influencer agency doesn’t fit the new market
The influencer shops that once drew investor enthusiasm are now ceding ground to tools that promise scale, predictability and a cleaner margin story.
Backlash grows against AI slop, but marketers remain unfazed
Marketers dismiss the rise of “AI slop” backlash, betting that authenticity and quality will ultimately engage audiences.
Future of TV
Future of TV Briefing: The creator economy needs a new currency for brand deals
This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.
Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?
This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.
Future of TV Briefing: Streaming subscribers save $16 through bundles
This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.
Media Buying
Target to launch new shopping app within ChatGPT
In partnership with OpenAI, Target plans to launch a new Target app within ChatGPT beginning the week of Thanksgiving and Black Friday.
Media agencies use AI search insights to predict what audiences want
Media planners and buyers hope to learn how to better target investments by scrying shifting search habits.
The ‘hot dog vs. sandwich’ problem in AI advertising
The AI agents have come for programmatic advertising. And like AI’s invasion everywhere else, guardrails are needed, as Digiday editors discussed on this episode of the Digiday Podcast.
Annual research reports
Podcasts
Research
With an unprecedented surge in demand for skilled technicians, Schneider Electric eyes talent with military experience.
With an unprecedented surge in demand for skilled technicians, Schneider Electric eyes talent with military experience.
This week, I checked in on the strategy behind the fragrance brand By Rosie Jane’s Smell Good Saturdays pop-up series. Additionally, L’Oréal announces new leaders to its hair-care brands, and Target gets in on the ChatGPT shopping trend.
This week, I checked in on the strategy behind the fragrance brand By Rosie Jane’s Smell Good Saturdays pop-up series. Additionally, L’Oréal announces new leaders to its hair-care brands, and Target gets in on the ChatGPT shopping trend.
Instacart’s smart carts are in triple the number of stores this year than they were in 2024, the company told Modern Retail.
Instacart’s smart carts are in triple the number of stores this year than they were in 2024, the company told Modern Retail.