DIGIDAY+ MEMBER EXCLUSIVES
Why news publishers are getting into the sports business coverage
Yahoo and Dow Jones are betting on the booming sports business beat, launching new verticals to capture high-value audiences and advertisers.
OpenAI's ads program matures
Media
USA Today Co.’s AI licensing deals drive ‘notable’ revenue in Q1, despite pressure on traffic and programmatic
USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth in Q1, despite pressure on traffic and programmatic.
How former college athlete and Airbnb host turned Love Island fame into widespread success
Love Island star TJ Palma had a successful career before his fame, now he’s generating even more revenue for his businesses through creator content.
Media Briefing: Publishers rewire sales teams for the outcomes era
Publishers are overhauling traditional ad sales teams in favor of outcome-driven teams focused on performance and client success.
Marketing
X upgrades its ad platform in long overdue overhaul
This is the platform’s biggest update in its history, having previously been criticized for not keeping up with peers on performance.
Possible Day 2: Breaking down agentic’s impact on marketing, including multicultural
Day 2’s interviews featured Molly Battin of The Home Depot, Kirk McDonald of Sundial Media Group, and Omnicom Media’s Joanna O’Connell.
Meta opens its ad ecosystem to third-party AI tools
The platform is introducing Meta ads AI connectors, as part of its broader AI push to make campaign management easier.
Future of TV
Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026
This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.
Pinterest debuts audience extension offering on CTV
Advertisers can now purchase Pinterest audiences on third-party properties via its TV Scientific offering.
Meta eyes CTV expansion to fuel its next wave of ad growth
Meta is looking to extend its performance advertising offering onto the biggest screen in the home.
Media Buying
The Rundown: Google expands AI Max as automation shifts upstream
Google issues AI Max updates come as parent company Alphabet boasts Q1 revenues of $110 billion.
Uncertainty is the real cost of the Middle East war for advertisers
The war nobody can price in.
Podcast engagement drives brand audio spending ahead of World Cup
Sport radio, streaming audio and especially podcasts are being used to amplify summer media plans around soccer’s big moment.
Annual research reports
Podcasts
Research
The Met Gala is often called the biggest night in fashion, but there were some notable absences this year. Gala mainstays like Zendaya and Bella Hadid, as well as figures who have attended in the past, like the mayor of New York City, all abstained from the event.
The Met Gala is often called the biggest night in fashion, but there were some notable absences this year. Gala mainstays like Zendaya and Bella Hadid, as well as figures who have attended in the past, like the mayor of New York City, all abstained from the event.
In the latest installment of “What’s in Your Cart,” the CEO of UrbanStems, Meenakshi Lala, shares her personal shopping habits with Modern Retail.
In the latest installment of “What’s in Your Cart,” the CEO of UrbanStems, Meenakshi Lala, shares her personal shopping habits with Modern Retail.