Future of TV Briefing: The streaming ad industry finally has levers to pull on quality

Ad Tech Briefing: Apple’s continued interest in ads

Media Buying Briefing: China remains a tough market for holding companies to figure out

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

‘It’s a CEO conversation,’ Accenture and Whalar on their playbook for the creator economy

Brian Yasko, managing director at Accenture and Emma Harman, co-CEO of Whalar, on the massive creator economy acquisition and future plans.

WTF is LLM honeypotting?

Publishers and e-commerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.” 

Why a once-anonymous creator unmasked herself to build a bigger media brand 

Kristi Cook used to YouTube anonymously. Once she revealed her face, her account became wildly popular.

Five things the World Cup taught marketers about creators 

The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece.

Walmart reveals soccer fans’ World Cup shopping habits

New data is from Walmart is showing that consumer shopping habits shifted during the 2026 World Cup.

Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom

This year’s soccer darlings confirm the emergence of a new kind of sporting celebrity in direct conversation with fandom and social media.

Future of TV Briefing: The M&A match game (summer 2026 edition)

This week’s Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026.

Future of TV Briefing: The 5 biggest news stories of 2026 so far

This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.

Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation

The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.

WTF: W3C’s Attribution API?

What marketers, publishers, and ad tech companies need to know about some of the latest proposals in browser-based ad measurement.

Stagwell is building its own AI media curation marketplace

The challenger holdco is developing an AI-powered pool of curated ad inventory for clients. Here’s how it’s supposed to work.

Ad Tech Briefing: Private equity’s ad tech playbook returns

Plus how the IAB is seeking to modernize how digital video inventory is defined, bought and measured.

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

What Ally Bank learned from building a sports marketing strategy before the market caught up

Inside the infrastructure behind Unilever’s creator force

Meta courts agencies with expanded ad tools while AI reshapes the industry

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

The state of agentic storefronts: How AI agents guide shoppers on frictionless, full-funnel journeys

This State of the Industry report, sponsored by Swap, explores how brands, retailers and agencies are adopting agentic commerce, including agentic storefronts, to enhance shopping experiences. Artificial intelligence is the new entry point in e-commerce, as more shoppers rely on AI-powered summaries and assistants to discover products. Beyond discovery and product recommendations, AI agents are […]