DIGIDAY+ MEMBER EXCLUSIVES
When CMOs pay for agents not agencies: S4 Capital’s AI gambit
S4 Capital execs say the quiet part out loud: AI is eating the ad industry.
Media
DEI work continues – if covertly – people managers emphasize
Companies are grappling with how to preserve the essence of DEI work under changed circumstances.
In Graphic Detail: Virtual influencers click with young audiences, yet brands’ interest wanes
In spite of the increased prominence of top virtual influencers, brands’ demand for this type of creator has declined in 2025. This is part of the natural boom-and-bust cycle that occurs around disruptive cultural or technological forces.
Media Briefing: Rising competition is making The Trade Desk bend a little, say OpenPath publishers
The Trade Desk is using OpenPath to strengthen publisher ties, offer better incentives, and compete with other DSPs for premium inventory.
Marketing
When it comes to Perplexity’s ad business, the platform is at a crossroads
The departure of Perplexity’s ads chief Taz Patel underscores a broader identity question the AI platform has yet to resolve.
Brands and artisans are left in a lurch after international carriers stop shipments to the U.S.
In total, 88 postal operators notified the U.N. postal agency that they were suspending some or all services to the U.S.
Sam’s Club refreshes website, app for new era of e-commerce
Sam’s Club has rolled out a new presentation layer for its website and app to 100% of its members.
Future of TV
Future of TV Briefing: 6 charts that sum up the state of streaming subscriptions
This week’s Future of TV Briefing looks at how deceleration in streaming subscription growth and steady subscriber churn have coincided with a rise in people subscribing through aggregators.
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer (2025 edition)
This week’s Future of TV Briefing recaps a summer during which the future of TV began to bore many more shades of its past.
Future of TV Briefing: The 2025 glossary
This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.
Media Buying
Advertisers are already looking ahead to next year’s World Cup
With nine months to go, marketers are plotting to make the most of what’s expected to be the biggest World Cup yet.
Ad Tech Briefing: Google, the ‘Teflon monopolist,’ braces for even more challenges
Fines and lawsuits from ad tech rivals mount as its September 22 remedies court date nears.
Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind
The cookie’s not formally going away, but spending by CPGs points to its eventual obsolescence.
Annual research reports
Podcasts
Research
This hidden form of burnout risks billions in lost productivity. Here’s how employers can spot and prevent it before it’s too late.
This hidden form of burnout risks billions in lost productivity. Here’s how employers can spot and prevent it before it’s too late.
Maëlys, the body-care brand known for products that focus on butt-firming and other targeted issues, is winning on TikTok Shop. In fact, it took home the 2025 Glossy Pop Award for Best Use of TikTok Shop thanks to its agile adoption of the platform, which it first joined at the end of 2023.
Maëlys, the body-care brand known for products that focus on butt-firming and other targeted issues, is winning on TikTok Shop. In fact, it took home the 2025 Glossy Pop Award for Best Use of TikTok Shop thanks to its agile adoption of the platform, which it first joined at the end of 2023.
Brands are demanding consistency and clarity in measuring the success of their investments in retailers’ ad businesses.
Brands are demanding consistency and clarity in measuring the success of their investments in retailers’ ad businesses.