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How AI could disrupt retail media’s $38 billion search ad market
ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail search market at risk.
Media
Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming
A wave of new GEO vendors promises improving visibility in AI-generated search, though some question how effective the services really are.
How creator talent agencies are evolving into multi-platform operators
The legacy agency model is being re-built from the ground up to better serve the maturing creator economy – here’s what that looks like.
Why more brands are rethinking influencer marketing with gamified micro-creator programs
Brands like Urban Outfitters and American Eagle are embracing a new, micro-creator-focused approach to influencer marketing. Why now?
Marketing
Yahoo pauses IAB membership amid a series of quiet cost-saving measures
Yahoo pulls IAB board memberships, following job cuts as PE-owner reportedly reconsiders ad tech investments.
‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well
One interesting side effect of marketing coming under greater scrutiny in the boardroom: CFOs are working more closely with agencies than ever before.
Why one brand reimbursed $10,000 to customers who paid its ‘Trump Tariff Surcharge’ last year
Sexual wellness company Dame is one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
Future of TV
Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up
This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine.
Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend
This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options has resulted in increased advertiser spending.
What’s behind Netflix’s CTV market share jump?
The streamer is set to grab almost 10% of global CTV ad spend. Media buyers say live sports, lower prices and DSP partnerships are making a difference.
Media Buying
Omnicom Media North America CEO Ralph Pardo on integration and disintermediation
Ralph Pardo, CEO of Omnicom Media North America, explained how far along the holding company is in absorbing IPG’s agency brands, as well as why they were kept alive.
Ad Tech Briefing: Criteo named first ad tech partner to OpenAI’s ChatGPT ad pilot
Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the company first hinted at in late 2025 — that large language models would become the next frontier of its commerce media strategy. […]
The agency holdcos have an AI story, but not an AI business model
The holdco platforms need to deliver on the promises made — and so far, clients aren’t seeing it.
Annual research reports
Podcasts
Research
Eighty-nine percent of top retailers currently have a free or paid loyalty program, up from 79% last year. According to Jen Jones, CMO of Commercetools, brand loyalty will become even more crucial as AI engines become more effective at facilitating purchases.
Eighty-nine percent of top retailers currently have a free or paid loyalty program, up from 79% last year. According to Jen Jones, CMO of Commercetools, brand loyalty will become even more crucial as AI engines become more effective at facilitating purchases.
Startups like Camp Snap and Tin Can are betting on a growing appetite for “intentional tech” with screen-free devices meant for phone calls or photography.
Startups like Camp Snap and Tin Can are betting on a growing appetite for “intentional tech” with screen-free devices meant for phone calls or photography.