for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
DIGIDAY+ MEMBER EXCLUSIVES
Why Coca-Cola has made World Cup TV ads one part of its sports marketing play
The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to maximize impact.
OpenAI's ads program matures
Media
From page views to propensity: How the Daily Mail is retooling for a zero-click world
The pressure of zero-click underpins a wider product overhaul: games upgraded from sideshow to front door, new hubs like Crime Desk designed to keep niche communities coming back, an AI-powered dynamic paywall tuned to user behavior; a bigger bet on personalization and the app as a primary destination.
Bauer Media Group slashes publishing headcount in company-wide restructure
Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.
Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers
As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.
Marketing
Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
Research shows that while marketers see AI’s benefits, trust and complexity issues are barriers to widespread adoption.
David’s Bridal invests in its creator strategy as part of its post-bankruptcy comeback
David’s Bridal is investing more heavily in creators as part of a broader push to modernize the business.
Why Mondelez is hiring a global lead to solve for AI-driven shopping bots
Agentic commerce has moved from hype to reality, prompting Mondelez to hire a global lead focused on the shift.
Future of TV
Future of TV Briefing: Netflix’s VOID peeks at the future of virtual product placement
This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements.
Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships
This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace.
Future of TV Briefing: What publishers have to offer creators
This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers.
Media Buying
Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus
Faced with increasing competition from LLMs, ad tech players have to better demonstrate their value-add.
Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify
Agencies’ top concerns this year are client spending and the effects of AI, according to a Digiday+ Research survey conducted in the fourth quarter of 2025 among 62 agency professionals.
As upfront negotiations near, buyers chart path through complex sports market
The DOJ’s NFL probe highlights how sports rights complexity can be ‘good for pricing, but hard on strategy’ for brands and buyers.
Annual research reports
Podcasts
Research
The personal care company posted a 7% increase in net sales for Q3 of fiscal year 2026. Those gains come despite higher crude oil prices due to the ongoing U.S.-Iran conflict.
The personal care company posted a 7% increase in net sales for Q3 of fiscal year 2026. Those gains come despite higher crude oil prices due to the ongoing U.S.-Iran conflict.
The latest episode of the Modern Retail Podcast — recorded live at the Modern Retail Marketing Summit in Huntington Beach, California — gets into what it means to be a lifestyle brand, featuring Mandy Fry of Z Supply.
The latest episode of the Modern Retail Podcast — recorded live at the Modern Retail Marketing Summit in Huntington Beach, California — gets into what it means to be a lifestyle brand, featuring Mandy Fry of Z Supply.