Digiday+ Research roundup: Gen Z news consumption and diversification in the DSP space were 2025’s top trends

Ad Tech Briefing: Big Tech won 2025 (even when it lost)

Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut 

What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value

Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.

Media giant Essence launches a marketplace for Black women-led brands

Essence has launched WeLoveUs.shop, a new online marketplace dedicated to Black women-led brands.

In Graphic Detail: The state of AI referral traffic in 2025

The stats reveal a new audience pipeline forming outside of traditional search and social platforms.

2025 was rough for Target. It could also be the year when its turnaround began

Much of the front half of the year for Target was defined by the company’s decision in January to pull back on DEI initiatives.

How brands shifted marketing and media strategies through year of tariffs

Marketers share how they navigated the maze of tariffs and regulatory changes this year.

Despite the hype, agentic AI isn’t ready to take the brand controls just yet

Despite agentic AI boosting content creation speed, human oversight remains critical due to concerns over hallucination, brand consistency.

‘A year of loose ends’: Digiday editors share top takeaways from 2025

This year was filled with major developments – from Netflix’s planned WBD deal to Omnicom’s acquisition of IPG to Google’s ultimately cookie reversal – and Digiday editors Sara Jerde and Seb Joseph help to recap the year that was (and wasn’t).

Future of TV Briefing: How the future of TV shaped up in 2025

This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.

Programmatic agency execs speak out on CTV transparency

At the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV.

Ad Tech Briefing: Big Tech won 2025 (even when it lost)

How AI, commerce media and scale reshaped ad tech in 2025 to the benefit of Big Tech.

Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut 

Omnicom’s acquisition of IPG is only a few weeks old, but its combined offer to the market will soon be put to the test as it meets with consultants. 

Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns

OpenPath offers buyers a “cleaner” route to publishers, but some are concerned about lack of clarity over indirect costs.

Digiday+ Research: Publishers’ growing focus on video doesn’t translate to social platforms

Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others

Digiday+ Research: Where publisher revenue stands with ads, video, content licensing and subscriptions

The Disney-OpenAI deal and generative AI copyright concerns

The case against AI agents for programmatic ad buying

WPP’s turbulent 2025: Inside the reorgs, financial woes, and new leadership under Cindy Rose

Overheard in the Media Agency Report: How Assembly, IPG, Horizon and others use AI and will spend on ads in 2026

Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit

Digiday Media Agency Report 2025: How clients are experimenting and spending — from AI to tariffs