Ad Tech Briefing: AppLovin and Unity’s dual explained 

Digiday Media Agency Report 2026: How agencies adapt to a media landscape shaped by AI and creators

Media Buying Briefing: With so much at stake, midterm election spending is insane

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board

Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.

Media Briefing: Publishers are turning GEO from an experiment into a business

Publishers are turning GEO into a new revenue stream as clients increasingly look to boost their brands’ visibility in AI-generated answers.

The creator economy’s stance on AI is shifting — again

Creators are integrating AI tools into their workflows, but at what point does it overtake the creative process and result in sameness?

Marketing’s upper middle embraces AI creative production

Scaled AI creative production is becoming ordinary among CMOS outside the billion dollar club.

‘It scared the hell out of me’: What brands have learned from creator partnerships

At Shoptalk Fall, brands like Favorite Daughter, SharkNinja and Bob’s Discount Furniture talked about what they’ve learned from working with creators.

Digiday’s guide to what’s in and out for Advertising Week NY 2026

Here are the trends as we see them for AWNY 2026.

Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point

This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.

YouTube invests in AI agents, live ‘gamification,’ and editing tools to keep creators close

Made On YouTube announced a spate of new features for the creator platform; here are the most important ones and what they mean for creators.

Future of TV Briefing: Inside The Wall Street Journal’s new shows strategy

This week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social.

Amazon wants to own the long game in ad measurement

Amazon says its ads sell more than they get credit for. Agencies want proof.

As AI slop spreads, Pixability offers a way to root it out on YouTube

All social media platforms these days bristle with exponentially increasing amounts of AI slop. What if there’s a new way to root it out?

At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions

Full-Funnel Campaigns and DVA+ extend Amazon’s programmatic capabilities to more advertisers, while putting the spotlight on transparency and control.

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

D+ Research: Marketers navigate a changing CTV landscape

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Here’s what OpenAI needs to do to reach its billion-dollar ad ambitions

How Semafor is redefining the head of video role

As more surfaces become ad inventory, the economics get complicated

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

The marketer’s guide to the state of podcast advertising

Podcasts have grown up: Audiences have gotten larger and more diverse, measurement has gotten smarter and savvy brands and agencies are budgeting for it. The time people spend listening to podcasts has increased by 380% over the last 10 years, while new podcast advertisers have grown 129% in the last five. Now that podcast advertising […]