Media

Publishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean win

After years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding the devil in these new remedies.

What The New York Times looks for in AI licensing partnerships

The New York Times is seeing a more publisher-friendly AI licensing ecosystem, but the marketplaces still have a long way to go.

How Semafor is redefining the head of video role

As Semafor’s head of video, Adam Banicki sits at the intersection of the newsroom and the commercial team, reporting to the editor-in-chief with a dotted line to the revenue side.

Marketing

In Graphic Detail: LLMs keep citing YouTube in search results

The videos getting cited reveal how different AI search can be from traditional Google search.

Some marketers see ‘no ceiling’ for beauty brands advertising in sports

By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands.

The case for and against retail media networks as brand-building channels

Retail media networks pitch brand-building on shopper data, but ROI metrics, costs and budget fights hold them back.

Future of TV

Future of TV Briefing: Inside The Wall Street Journal’s new shows strategy

This week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social.

Some creators want to negotiate deals like TV networks

Creators have been brought onto traditional upfronts within the last year, but it’s looking like they’re ready for their own show.

TV with dollar sign representing balancing multichannel tv advertising to create revenue.

Future of TV Briefing: Every major streaming subscription price increase since 2019

This week’s Future of TV Briefing features charts breaking down every monthly subscription price change since 2019 across ad-free and ad-supported tiers for nine major streaming services.

Media Buying

Ad Tech Briefing: Google’s ad tech remedies arrive just as the platform battle moves to AI

Regulators are prising open Google’s programmatic machinery just as AI, commerce and ad tech players race to control more of the advertising stack.

Can adland realistically reduce its reliance on Google’s vertically integrated ad stack?

The court has ordered Google to open up its ad tech stack, but can interoperability alone can loosen its grip on the market.

Media Buying Briefing: Handicapping the fight to win over Coca-Cola’s North American media

WPP seems to be in the catbird seat to hold onto Coca-Cola’s global media business. But will Omnicom or Dentsu win North American media?


Upfronts

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

The state of subscriber engagement in the AI era: Publishers’ first-party relationship strategies

This State of the Industry report, sponsored by Braze, explores how publishers are adapting their subscription, engagement and revenue strategies as AI reshapes how audiences discover and consume content. Shifts in AI-driven search behavior are forcing publishers to rethink one of the foundations of their digital businesses: how they turn audience discovery into direct relationships […]

more from Modern Retail
thumb
Marketing
How Unilever sees the line between beauty and wellness blurring

Unilever Wellbeing is betting on the continued convergence of beauty and wellness as GLP-1 drugs and AI-driven health data impact what consumers are looking for.