Ad Tech Briefing: Apple’s continued interest in ads

Media Buying Briefing: China remains a tough market for holding companies to figure out

Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

Why a once-anonymous creator unmasked herself to build a bigger media brand 

Kristi Cook used to YouTube anonymously. Once she revealed her face, her account became wildly popular.

Creators are crashing through Hollywood, but there’s a ceiling

Hollywood is tapping creators for hit horror films, unique IP, and cameos, but there are limits to their star power in its current state.

Media Briefing: AI visibility is becoming publishers’ newest currency

Publishers are embracing AI visibility as the next must-have metric, using their prominence in AI answer engines to attract advertisers.

Brands won this season of ‘Love Island USA’

Brands are eager to find their way into shows like Love Island USA and events that have become appointment viewing.

Reddit questions if AI data deals could hurt its ad business

Reddit’s ad business is built on the value of its community conversations. Now the company is debating whether selling those same conversations to AI companies could undermine that advantage.

Digital video ad spending is booming — trust in premium inventory isn’t

Digital video ad spend continues to climb, but buyers say bigger budgets bring tougher questions about inventory quality, supply chain transparency.

Future of TV Briefing: The M&A match game (summer 2026 edition)

This week’s Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026.

Future of TV Briefing: The 5 biggest news stories of 2026 so far

This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.

Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation

The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.

Ad Tech Briefing: Private equity’s ad tech playbook returns

Plus how the IAB is seeking to modernize how digital video inventory is defined, bought and measured.

‘Future of targeting’: Media agencies tentatively explore vector-based planning

Vector-based targeting is ‘very experimental’, but could offer AI-forward advertisers a better way of directing media buys.

Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half

If the agency world is on the verge of another mediapalooza, then advisory firms need to be at the ready, including Mediasense which has a new CEO.

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

What Ally Bank learned from building a sports marketing strategy before the market caught up

Inside the infrastructure behind Unilever’s creator force

Meta courts agencies with expanded ad tools while AI reshapes the industry

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Playbook: Inside the next phase of retail media

Retail media has shifted from a niche tactic to a foundational advertising strategy. As the market landscape evolves, outcomes-focused channels are in the spotlight as more brands prioritize conversions. As retail media becomes a core part of the advertising mix, the next question is where it can drive the greatest impact. Because most sales still […]