Join us Sept. 14-16 in Miami to connect with top publishing leaders
DIGIDAY+ MEMBER EXCLUSIVES
An anatomy of the creator brand trip’s midlife crisis
The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.
OpenAI's ads program matures
Media
Meet the interior design creator who made a reluctant pivot that paid off
Julie Sousa had an interior design company and viral content, but after hiring a manager, was pressured to pivot. It worked.
Why brands like Gap Inc. and Staples are inviting their employees to be creators
Companies are scrambling for creators. Turns out they already employ them.
Media Briefing: The case for and against markdown for AI bots
Markdown is becoming publishers’ latest AI optimization tactic, raising questions about the scraping tradeoff.
Marketing
S4 and Monks are trying to get ahead of rising AI token costs
Monks is considered a leader in AI marketing services, but “exploding” use of AI tokens poses difficult questions for execs focused on keeping costs down.
OpenAI is coming for SMB advertisers
The company is going after smaller advertisers. Its job listings prove it.
Zoom relies on creators to boost AI search results
As AI changes how brands are discovered, Zoom is leaning on creators and journalists to shape its reputation.
Future of TV
Future of TV Briefing: Why Aéropostale is investing in creator-led episodic shows
This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series.
D+ Research: Marketers navigate a changing CTV landscape
As CTV matures, the streaming ad industry is entering a period of change.
Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem
This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.
Media Buying
Ad Tech Briefing: More take-private deals are on the horizon, here’s what to look out for
The largest public names on the public markets are plateauing, prompting further speculation.
Experian retires the Audigent brand, folding it into Experian Marketing Services
The Audigent brand is gone. So, increasingly, is the idea of curation as a category.
Why Georgia-Pacific bet the future of programmatic on supply, not demand
Georgia-Pacific cut its SSPs by 80%. Here’s what it learned about supply-side control.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
The most complete signal in advertising is hiding in plain sight
For the past few years, the ad tech industry has been focused on what it stands to lose: cookies, IDs, third-party signals. However, there’s a genuine signal front and center that the industry has consistently underutilized: carrier data. Partner insights from Blis.
Frasers Group acquired Harvey Nichols for approximately $54 million, but industry experts estimate that reviving the department store could require an investment of up to $270 million. Plus, Tapestry’s Coach-led growth, executive moves and news to know.
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Member ExclusiveWhat it takes to succeed as a DTC brand today
Frasers Group acquired Harvey Nichols for approximately $54 million, but industry experts estimate that reviving the department store could require an investment of up to $270 million. Plus, Tapestry’s Coach-led growth, executive moves and news to know.
On this week’s Modern Retail Podcast, the co-founder of baby care brand Tubby Todd explains how private equity fueled its shift from DTC to Target shelves.
On this week’s Modern Retail Podcast, the co-founder of baby care brand Tubby Todd explains how private equity fueled its shift from DTC to Target shelves.