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DIGIDAY+ MEMBER EXCLUSIVES
Social media fragmentation exposes cracks forming in Super Bowl second screen plans
Between the TikTok ban and turbulence on Elon Musk’s X, marketers seem unsure of this year’s definitive Super Bowl second screen.
The Trump presidency
The definitive guide to what’s in and out (so far) in Trump’s second presidential term
President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
Media
Publishers want more control over programmatic. Some are finally making it happen
Why publishers are finally facing programmatic’s hard truths.
LinkedIn’s video push appears to be working in 2025
LinkedIn has been making a concerted effort to woo video creators since March 2024, when the company began testing a dedicated vertical video feed on its mobile app. Since then, video consumption on LinkedIn has grown consistently, with the company reporting 34 percent year-over-year growth in video uploads in Q4 2024 and 36 percent year-over-year growth in total video viewership in Q1 2025.
How publishers are choosing which LLMs to use
Publishers are prioritizing ease of integration when it comes to choosing which LLMs to use to build products and features powered by generative AI technology.
Marketing
Digiday+ Research: Half of marketers say ad spend will grow this year
Marketers have big expectations for ad spend this year — just short of half of marketer pros said they agree advertisers will spend more in 2025.
Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?
The hope is that the variation of marketing organization makeup will allow marketers — CMOs or whatever the title may be — to continue to swing the pendulum back to brand.
Fragmentation comes to search advertising as marketers grapple with shifting search behavior
Search ads are changing. Here’s how marketers are preparing for a new search landscape.
Future of TV
Future of TV Briefing: Streaming’s programmatic ad market prepares for ‘tsunami of supply’ from live sports
This week’s Future of TV Briefing looks at how the growing availability of streaming live sports for programmatic sales will test the supply chain’s infrastructure and require new standards.
Future of TV Briefing: Streaming advertisers seek a balance between ad product innovations and ad load protections
This week’s Future of TV Briefing looks at why advertisers are keeping an eye on streaming services’ ad product developments and ad loads.
Future of TV Briefing: Inside Netflix’s CES meetings with ad buyers
This week’s Future of TV Briefing reports on the meetings that Netflix held with ad buyers during last week’s Consumer Electronics Show, during which it discussed its advertising road map for the year.
Media Buying
Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets
PlusMedia, a direct response agency, and Cage Point, an omnichannel media agency, are merging to form Mile Marker, a media agency that specializes in middle-market brands.
In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a myth
Despite changes, brand safety concerns aren’t leading execs to pull back from platforms.
How ad curation is maturing
While some deem it an oblique phase, its increased prominence represents increasing competition.
Podcasts
Research
Half of workers say they would quit immediately over non-negotiable RTO policies, while 4 in 10 would begin searching for jobs that are remote, according to new research.
Half of workers say they would quit immediately over non-negotiable RTO policies, while 4 in 10 would begin searching for jobs that are remote, according to new research.
After reporting a 6% decline in net sales for the second quarter of fiscal year 2025, the beauty conglomerate announced its “Beauty Reimagined” plan to reestablish focus on the consumer. Those plans come with the loss of thousands of jobs across the globe.
After reporting a 6% decline in net sales for the second quarter of fiscal year 2025, the beauty conglomerate announced its “Beauty Reimagined” plan to reestablish focus on the consumer. Those plans come with the loss of thousands of jobs across the globe.
Following a the recent wave of retail unionization, workers face new challenges as upheaval at the National Labor Relations Board under the Trump administration could threaten the agency’s abilities and processes.
Following a the recent wave of retail unionization, workers face new challenges as upheaval at the National Labor Relations Board under the Trump administration could threaten the agency’s abilities and processes.