Join us Sept. 14-16 in Miami to connect with top publishing leaders
DIGIDAY+ MEMBER EXCLUSIVES
Walmart finally lets advertisers exclude certain search terms
Walmart Connect said it would give advertisers the ability to exclude specific search terms for sponsored-products campaigns through “negative keywords.”
OpenAI's ads program matures
Media
Why brands like Gap Inc. and Staples are inviting their employees to be creators
Companies are scrambling for creators. Turns out they already employ them.
Media Briefing: The case for and against markdown for AI bots
Markdown is becoming publishers’ latest AI optimization tactic, raising questions about the scraping tradeoff.
People Inc. CEO: We’re not turning off Google crawlers yet
People Inc. won’t cut off Google’s AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline.
Marketing
Zoom relies on creators to boost AI search results
As AI changes how brands are discovered, Zoom is leaning on creators and journalists to shape its reputation.
Your favorite beauty brands are now also entertainment brands
Many of today’s beauty brands are asking if entertainment and advertising can be one and the same.
Data specialist Ideally wants research to be used at the start of the creative process
Ideally is looking to reinvent research when serving the creative side of the industry by integrating consumer insights earlier in the creative process.
Future of TV
Future of TV Briefing: Why Aéropostale is investing in creator-led episodic shows
This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series.
D+ Research: Marketers navigate a changing CTV landscape
As CTV matures, the streaming ad industry is entering a period of change.
Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem
This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.
Media Buying
Clients are hungry for AI visibility aids, but buyers are skeptical of specialized markdown ads
Media buyers say ad units created to influence AI bots and scrapers could be valuable, but there are some major caveats.
The Trade Desk is betting part of its recovery on measurement nobody can argue with
Inside The Trade Desk’s plan to make cheap reach look cheap.
‘It will take a few years’: WPP CEO Cindy Rose says outcome-based pay is still years away
WPP’s boss looks towards “mixed economy” business model as ad giant shows green shoots
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
The state of agentic storefronts: How AI agents guide shoppers on frictionless, full-funnel journeys
This State of the Industry report, sponsored by Swap, explores how brands, retailers and agencies are adopting agentic commerce, including agentic storefronts, to enhance shopping experiences. Artificial intelligence is the new entry point in e-commerce, as more shoppers rely on AI-powered summaries and assistants to discover products. Beyond discovery and product recommendations, AI agents are […]
For the Wellness Briefing, Glossy spoke with Eric Kau, CEO and co-founder of wellness startup Climatic, the maker of L Max, an everyday inhaler made to improve lung health. Kau, a former Target and Amazon exec turned COO of Seed probiotics, sees a dynamic runway for the emerging lung health wellness category. Additionally, skin-health tech startup SkinBit takes on $6 million in funding, Club Pilates hits an international milestone on its path to lead studio pilates, and AG1 enters the gummy vitamin category.
For the Wellness Briefing, Glossy spoke with Eric Kau, CEO and co-founder of wellness startup Climatic, the maker of L Max, an everyday inhaler made to improve lung health. Kau, a former Target and Amazon exec turned COO of Seed probiotics, sees a dynamic runway for the emerging lung health wellness category. Additionally, skin-health tech startup SkinBit takes on $6 million in funding, Club Pilates hits an international milestone on its path to lead studio pilates, and AG1 enters the gummy vitamin category.
Black Friday and Cyber Monday have evolved into a weeks-long shopping event. That makes early planning more critical than ever. Drawing on insights from brands like Bylt, Tecovas, Manscaped and Bearbottom Clothing, these five key findings help marketers sharpen their holiday ad strategies. Sponsored by Tatari.
Black Friday and Cyber Monday have evolved into a weeks-long shopping event. That makes early planning more critical than ever. Drawing on insights from brands like Bylt, Tecovas, Manscaped and Bearbottom Clothing, these five key findings help marketers sharpen their holiday ad strategies. Sponsored by Tatari.