Join us Sept. 14-16 in Miami to connect with top publishing leaders
DIGIDAY+ MEMBER EXCLUSIVES
The winners and losers of YouTube’s view count and monetization overhaul
YouTube is changing how it measure views and raising the bar for creators to get monetized. Who wins and who loses?
OpenAI's ads program matures
Media
USA Fencing relies on creators to attract new fans ahead of the 2028 Olympics
Creators can bring new fans to niche sports in droves, and USA Fencing wants to tap into their cultural power.
An anatomy of the creator brand trip’s midlife crisis
The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.
European publishers are getting hit harder by AI bot scraping, report finds
European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.
Marketing
How Unilever detergent brand Persil measures sports sponsorship impact
The fabric detergent brand sponsors Arsenal and F1 Academy. Brand boss Giovanna Gomes explains how it tracks the impact of those deals beyond just exposure.
Brand marketers are adopting fan-first social media strategies
Bigger brands are picking up a social playbook perfected by startup and scaleup marketers, having seen the results. But can it work at scale?
Creators build GEO strategies to get discovered by brands and agencies in AI search
With no established playbook for AI search, creators are starting to build their own.
Future of TV
Future of TV Briefing: In TV ad market’s swing to streaming, cheap inventory is in demand
This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026.
Future of TV Briefing: Why Aéropostale is investing in creator-led episodic shows
This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series.
D+ Research: Marketers navigate a changing CTV landscape
As CTV matures, the streaming ad industry is entering a period of change.
Media Buying
Media Buying Briefing: How ‘outcomes’ has become the latest term to be overused
After throwing around transformation for the last few years, holdcos are now obsessed with delivering outcomes — but it’s not as easy as they make it sound.
Moloco launches an agency partner program, in part to expand beyond mobile programmatic
Although not a pure-play DSP, Moloco is expanding beyond into CTV and other media realms, building on its mobile and app base.
Ad Tech Briefing: More take-private deals are on the horizon, here’s what to look out for
The largest public names on the public markets are plateauing, prompting further speculation.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
How advertisers are measuring true incrementality on CTV
CTV is growing fast, but many advertisers are still measuring it the wrong way, or not measuring it at all. Last-touch attribution was built for a click-based world, and CTV operates differently. When the measurement doesn’t fit the channel, campaigns that are working get defunded and campaigns that aren’t get scaled. Budgets stay capped — […]
Los Angeles is an important fashion market, with New York City, L.A. and Miami collectively making up more than 80% of U.S. luxury retail. Many East Coast brands start with a New York store before moving to the West Coast. However, now is a good opportunity for brands looking to expand in the Los Angeles area.
Los Angeles is an important fashion market, with New York City, L.A. and Miami collectively making up more than 80% of U.S. luxury retail. Many East Coast brands start with a New York store before moving to the West Coast. However, now is a good opportunity for brands looking to expand in the Los Angeles area.
Target has entered a new era of trendy snacks, creating more space for products like protein bars and meat sticks as part of a massive refresh of its grocery business.
Target has entered a new era of trendy snacks, creating more space for products like protein bars and meat sticks as part of a massive refresh of its grocery business.