Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
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Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week
Advertising Week New York saw more ad tech M&A, plus, the rise of the “universal buying platform.”
OpenAI's ads program matures
Media
Media Briefing: As AI search shifts referrals, publishers revisit registration walls
As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.
Media Briefing: Publishers are turning GEO from an experiment into a business
Publishers are turning GEO into a new revenue stream as clients increasingly look to boost their brands’ visibility in AI-generated answers.
Marketing
Inside agency OK Future’s AI ‘pressure cooker’ experiment with Goodwipes
OK Future cut Goodwipes’ AI spoof from six weeks to four days, exposing big savings and burnout risks.
From influencers to AI, here’s what Gen Alpha thinks about your brand
The Gen Alpha cohort now influences nearly half of total U.S. household spending in families with children ages 8-14.
At S4 Capital’s Monks, agents can run autonomously, unsupervised for days
S4 Capital’s digital agency now budgets for tokens and talent from the same pot.
Future of TV
Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts
This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming.
Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point
This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.
YouTube invests in AI agents, live ‘gamification,’ and editing tools to keep creators close
Made On YouTube announced a spate of new features for the creator platform; here are the most important ones and what they mean for creators.
Media Buying
Heineken serves up outcomes with mixed attention and brand awareness approach
With budgets under constant pressure, in-house teams at Heineken are turning to novel brand metrics to justify digital ad spend on the open web.
OpenAI would like to remind marketers that its ads are for the good of humanity
Sponsored by humanity: OpenAI makes its high-minded case for ChatGPT ads.
‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth
Advertisers are wary of discounting away their profit margins, but find it hard to argue against increasing ad spend with e-commerce titan.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
The state of subscriber engagement in the AI era: Publishers’ first-party relationship strategies
This State of the Industry report, sponsored by Braze, explores how publishers are adapting their subscription, engagement and revenue strategies as AI reshapes how audiences discover and consume content. Shifts in AI-driven search behavior are forcing publishers to rethink one of the foundations of their digital businesses: how they turn audience discovery into direct relationships […]
This week, I checked in on the ongoing Y2K revival as consumers continue to look back on the good, the bad and the ugly of the era. Additionally, another children’s beauty brand hits the market — this time with a sports tie-in — and a major slice of the U.K. beauty market gets new ownership.
This week, I checked in on the ongoing Y2K revival as consumers continue to look back on the good, the bad and the ugly of the era. Additionally, another children’s beauty brand hits the market — this time with a sports tie-in — and a major slice of the U.K. beauty market gets new ownership.
First, it was “Barbie.” Then, it was “Wicked.” Now, brands are jumping on the IP opportunity around “A Court of Thorns and Roses.” Since 2015, the ACOTAR franchise has sold more than 75 million copies globally and helped power the growth of the “romantasy” genre.
First, it was “Barbie.” Then, it was “Wicked.” Now, brands are jumping on the IP opportunity around “A Court of Thorns and Roses.” Since 2015, the ACOTAR franchise has sold more than 75 million copies globally and helped power the growth of the “romantasy” genre.