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Why brands are bringing creators to the World Cup sidelines
Brands are bringing creators to the World Cup sidelines to boost engagement, tap into new audiences, and be a part of the cultural conversation.
OpenAI's ads program matures
Media
Streaming is the next frontier for Walmart’s, Kroger’s ads businesses
Walmart and other retailers have also recently invested in the ability to integrate their shopping data into video platforms like YouTube and TikTok.
‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play
50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever’s World Cup creator push.
Amazon expands media footprint with iHeart sales deal and new TV outcome tool
Amazon is deepening its role in streaming advertising with an expanded iHeartMedia sales deal and outcome-based TV buying technology.
Marketing
How the Chicago Bulls retooled their sponsorship business to meet CMO data demands
As sports sponsorship spending rises, CMOs are looking for hard evidence to justify their deals. Teams and franchise owners are responding, but there’s competition.
‘There’s two ways to build these platforms’: OpenAI’s ads boss David Dugan on going the other way
Inside OpenAI’s ad playbook: move fast, share the build, defer the hard questions.
OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’
Since OpenAI refuses to share chat data, as it goes against its principles, external proof may be the only way to win advertiser trust.
Future of TV
Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.
Future of TV Briefing: The ad-supported streaming landscape in graphic detail
This week’s Future of TV Briefing looks at a spate of recent studies that highlight the growing predominance of ad-supported streaming and the risk in how brands are managing streaming campaigns.
Future of TV Briefing: Fox finds its programmatic identify in Roku
This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming — advertising business.
Media Buying
Ad tech Briefing: Walmart’s Vibe deal is a reminder not to spend too long courting Madison Avenue
Walmart’s $1.4 billion acquisition of a five-year-old company underlines the importance of smaller businesses.
Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI
As AI becomes a bigger and broader part of the holding company model, their tech heads seek opportunity while grappling with challenges.
At Cannes, Omnicom Media and NBCU say they’re crafting dynamic contextual ads for content
Metadata from NBCU is key to adapting Omnicom clients’ creative be dynamically contextual to the shows in which they run.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Programmatic strategies for health and wellness businesses
Businesses in the health and wellness space often face challenges in reaching audiences: attention is fragmented, trust is hard to earn and engagement is difficult to capture. Traditional channels often mean balancing scale and audience quality, often sacrificing one for the other. The right programmatic strategy, however, can help health and wellness businesses reach qualified […]
The NBA championship and the World Cup have brought out a wide variety of home-made, bootleg and unlicensed sports merchandise. At a time when officially licensed product is getting more expensive, the world of bootleg merchandise is more accessible and often has more aesthetic variety, putting pressure on licensed apparel merchants to step up their game to compete.
The NBA championship and the World Cup have brought out a wide variety of home-made, bootleg and unlicensed sports merchandise. At a time when officially licensed product is getting more expensive, the world of bootleg merchandise is more accessible and often has more aesthetic variety, putting pressure on licensed apparel merchants to step up their game to compete.
Traditional last-touch and platform-reported models were built for a simpler era. This measurement framework systematically rewards proximity to the checkout over actual influence on the decision. Sponsored by Measured.
Traditional last-touch and platform-reported models were built for a simpler era. This measurement framework systematically rewards proximity to the checkout over actual influence on the decision. Sponsored by Measured.