DIGIDAY+ MEMBER EXCLUSIVES
Clients are hungry for AI visibility aids, but buyers are skeptical of specialized markdown ads
Media buyers say ad units created to influence AI bots and scrapers could be valuable, but there are some major caveats.
OpenAI's ads program matures
Media
People Inc. CEO: We’re not turning off Google crawlers yet
People Inc. won’t cut off Google’s AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline.
WTF is a stealth crawler?
As AI bot traffic surges, lawmakers are cracking down on stealth crawlers, which scrape publisher content while masking who they are.
As Hollywood studios chase creator culture, ownership gets complicated
Copyright claims and IP ownership fights show just how complicated Hollywood’s creator courtship could get.
Marketing
Inside the indie agencies founded by Omnicom and IPG’s former staffers
Thousands of media practitioners and creatives have left Omnicom since its merger with IPG. Some have already founded their own agencies.
Who owns the creative brief? Brands and creators are renegotiating the relationship
Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.
Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater
Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.
Future of TV
Future of TV Briefing: Why Aéropostale is investing in creator-led episodic shows
This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series.
D+ Research: Marketers navigate a changing CTV landscape
As CTV matures, the streaming ad industry is entering a period of change.
Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem
This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.
Media Buying
The Rundown: Google’s legal woes with ad tech rivals
Teads files suit against Google’s ad tech suite, warns investors of potential retaliation, as industry awaits a looming remedies ruling in Google’s antitrust trial.
Ad Tech Briefing: Q2’s Big Tech earnings, small-scale concessions, and frustrated dealmakers
PE eagerly looms, but despite appetite, stats show dealmaking is flat.
Media Buying Briefing: The latest lures holding companies are using to grow principal media
As holdcos rush to equip themselves with AI tools and services, they still haven’t figured out how to sell them. Meantime, principal media has become a major source of profit margin.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
How advertisers are measuring true incrementality on CTV
CTV is growing fast, but many advertisers are still measuring it the wrong way, or not measuring it at all. Last-touch attribution was built for a click-based world, and CTV operates differently. When the measurement doesn’t fit the channel, campaigns that are working get defunded and campaigns that aren’t get scaled. Budgets stay capped — […]
The better-for-you soda leader has distributed more than a million free cans of Poppi across 150 U.S. college campuses this year as part of a multi-prong marketing effort to reach Gen Z students. The initiative is driven by 250 paid student ambassadors, partnerships with 20 sorority chapters, a merchandise collection available at Target, and a new ‘ambassador crew’ program that taps best friend groups for on-campus content creation.
The better-for-you soda leader has distributed more than a million free cans of Poppi across 150 U.S. college campuses this year as part of a multi-prong marketing effort to reach Gen Z students. The initiative is driven by 250 paid student ambassadors, partnerships with 20 sorority chapters, a merchandise collection available at Target, and a new ‘ambassador crew’ program that taps best friend groups for on-campus content creation.
Merch is proving big business for the New York Liberty, with sales up double-digits and “selling like hotcakes.” The team is now creating more products year-round, as it works to become a full lifestyle brand.
Merch is proving big business for the New York Liberty, with sales up double-digits and “selling like hotcakes.” The team is now creating more products year-round, as it works to become a full lifestyle brand.