Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
Behind Unilever’s creator and social strategy for next year’s World Cup
The CPG advertiser is planning out its presence at the 2026 World Cup, with a strategy focusing on social and sponsorship.
Media
Inside Reuters’ agentic AI video experiment
Reuters is experimenting with using an AI agent to speed up its video production process, and hired its first AI TV producer.
Shopify just became the biggest company to launch a Substack newsletter
Shopify is the first company of its kind — an e-commerce platform — to take the plunge into Substack.
News Corp explores multi-LLM licensing playbook
If News Corp were to strike multiple licensing deals, it would be a major signal to the market that the media group isn’t betting on one LLM; it’s building a portfolio and setting the terms.
Marketing
Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit
Amazon’s DSP has seen a growth in advertisers’ use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers.
Future of Marketing briefing: The agent era on training wheels
Fully autonomous systems still feel distant. For now, many execs say they’re relying on more human judgement in their organizations, not less.
The Trade Desk tries to redraw the competitive map with Amazon
Amazon’s biggest rival for programmatic ad dollars is once again waving off the comparison.
Future of TV
Future of TV Briefing: Streaming subscribers save $16 through bundles
This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.
Future of TV Briefing: Streaming advertising’s supply-demand imbalance
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.
Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators
This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.
Media Buying
Brands set to cut open web display spend 30% in response to AI search
As more users adopt zero-click search, analysts suggest brands will shunt investment from publishers on the open web and into CTV and paid social.
GSD&M gamifies its AI upskilling efforts
The Omnicom-owned has for several months been working to upskill its employees across all divisions in AI by essentially gamifying the spread of its knowledge
Media agencies look to AI to reduce inclusion list toil
Inclusion lists offer brands certainty, but they’re time sucks. Media shops hope AI can cut down the hard yards and open up their use.
Annual research reports
Podcasts
Research
Custom research
The rise of deep research: How agencies are using AI for strategy, content and client pitches
Agencies are exploring new AI-powered research tools to streamline workflows and supercharge insights.
CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.
Digiday+ Research: A look at brands’ 2024 holiday marketing plans
This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.
After years of grappling with inefficient, fragmented systems, people managers eye a more streamlined operation for 2026
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TechnologyWill AI replace HR?
After years of grappling with inefficient, fragmented systems, people managers eye a more streamlined operation for 2026
This week, I checked in on Ulta Beauty’s expansion into the Middle East, where it’s making a play for the region’s fragrance connoisseurs. Additionally, Shay Mitchell’s newest beauty launch has earned criticism for targeting children, and Coty throws a wrench into the Gucci beauty license deal.
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Member ExclusiveBeauty and wellness executives define their 5 next focuses
This week, I checked in on Ulta Beauty’s expansion into the Middle East, where it’s making a play for the region’s fragrance connoisseurs. Additionally, Shay Mitchell’s newest beauty launch has earned criticism for targeting children, and Coty throws a wrench into the Gucci beauty license deal.
TikTok Shop is preparing for the peak holiday shopping season, when strong sales are often accompanied by an uptick in counterfeit goods and fraudulent behavior.
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AI StrategiesAI is reshaping retail downsizing and restructuring
TikTok Shop is preparing for the peak holiday shopping season, when strong sales are often accompanied by an uptick in counterfeit goods and fraudulent behavior.