Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Bauer Media Group slashes publishing headcount in company-wide restructure 

Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.

Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers

As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.

How college athlete Carson Roney went from TikTok dances to Gatorade commercials

Carson Roney went from TikTok star to commercial actor in just several years; we walk through her steps to success.

The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket

LUMA Partners’ Q1 report notes the drag that macroeconomic uncertainty has had on dealmaking.

Future of Marketing Briefing: Why brand builders are back in fashion

For the better part of a decade, CPG companies hired marketers who could optimize a media plan. Now, they’re hiring ones who can save a brand.

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

The pause signals Amazon is at least temporarily backing off a policy that had sparked coordinated pushback from its seller community.

Future of TV Briefing: Netflix’s VOID peeks at the future of virtual product placement

This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements.

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace.

Future of TV Briefing: What publishers have to offer creators

This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers.

U.K. brands increase media spend despite economic storm clouds

The IPA’s quarterly Bellwether report provides a window into CMO thinking amid ongoing Iran stalemate and other troubling indicators.

‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute

CEO Arthur Sadoun was clear there won’t be a Publicis-built rival. That path, he said, would pull the company too far off its current roadmap.

Ad Tech Briefing: The Trade Desk’s ‘changing of the guard’ and a ‘sign of the times’

So many exits, so much confusion in a buyer’s market.

Digiday+ Research: Publishers favor generative AI over predictive AI

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Digiday+ Research: Retailers take a more complex approach to loyalty

Inside The Trade Desk’s programmatic power struggle

Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search

Why The Guardian’s first reader-facing AI product isn’t a chatbot

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

Digiday+ Research: Brand marketing will be the priority in 2026, after revenues fell short of expectations

Digiday+ Research: Dow Jones, Business Insider and other publishers on AI-driven search