DIGIDAY+ MEMBER EXCLUSIVES
“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
Sir Martin Sorrell says agencies can’t fix the billable hour until brands fix their AI problem.
Media
Joint signings highlight growing convergence between creator and Hollywood agencies
What a spate of joint signings between Reign Maker Group and Paradigm Talent Agency tells us about diversifying talent and owning media in the creator economy.
News/Media Alliance signs AI licensing deal to unlock recurring RAG revenue for small and mid-sized publishers
The News/Media Alliance has signed an AI licensing deal that lets its 2,200 publisher members opt in to monetizing RAG-driven enterprise demand.
Why Parker Thatch transformed its strip-mall storefront into a livestreaming studio
Parker Thatch recently remodeled its store to serve as a hybrid customer-facing retail experience and broadcast studio.
Marketing
Alibaba targets $100B in AI and cloud revenue over 5 years as its vision for the agentic era comes into focus
During its latest quarterly earnings report on Thursday, Alibaba reported revenue that fell below analyst expectations.
A year after Unilever, the ad-funded creator economy is still catching up to its own ambition
Creators had already become too big to ignore. Now, for a different set of reasons entirely, it has become too important to get wrong.
Future of Marketing Briefing: Agency operating systems face a differentiation problem
Analysts say half of agency AI platforms won’t survive the decade. Here’s how they plan to beat the odds.
Future of TV
Future of TV Briefing: How Netflix is shaking up the upfront deal model
This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.
Long-form creators eye taking over TVs – and chasing bigger brand budgets
Long-form episodic creator content is drawing in large numbers of highly engaged viewers, but ad budges are lagging behind. We explore why.
Media Buying
Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin
As audit fallout escalates, the deeper conflict points to a structural power shift in programmatic advertising.
Media Buying Briefing: Horizon’s Bob Lord on the ways agencies have to adapt to survive today
Lord believes the lack of transparency across the agency world is something that AI can improve upon.
Some creators don’t see immediate value in Instagram’s controversial ‘Shop the Look’ AI test
Instagram’s controversial Shop the Look rollout didn’t ask for creators’ consent, nor did it tag products they’ve endorsed. What did they learn from it?
Annual research reports
Podcasts
Research
For the Wellness Briefing, Glossy checked in with Alyssa Williams Atkinson, category insights manager at Spate market research, to unpack the stunning online growth of the wellness patches marketplace. This includes a 2,700% year-over-year increase in the popularity of NAD+ patches, a 1,700% spike in GLP-1 patches, 307% growth for collagen eye patches and a 101% increase in sleep patches in 2025, according to Spate.
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Member ExclusiveBeauty Briefing: What's behind the monobrand perfume store boom
For the Wellness Briefing, Glossy checked in with Alyssa Williams Atkinson, category insights manager at Spate market research, to unpack the stunning online growth of the wellness patches marketplace. This includes a 2,700% year-over-year increase in the popularity of NAD+ patches, a 1,700% spike in GLP-1 patches, 307% growth for collagen eye patches and a 101% increase in sleep patches in 2025, according to Spate.
Carson Caprara is thinking up to a decade ahead in his new role as Brooks Running’s chief product officer. “We want to start looking at our product [as] led by a brand and a consumer vision,” he said.
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Member ExclusiveBrands Briefing: Beyond Yoga looks to stretch its men's business
Carson Caprara is thinking up to a decade ahead in his new role as Brooks Running’s chief product officer. “We want to start looking at our product [as] led by a brand and a consumer vision,” he said.