Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
Why the 2026 midterms could mark a turning point for influencers in political campaigns
See how campaigns are recruiting creators for 2026 midterms as disclosure rules lag and voter trust becomes the real battleground.
DIGIDAY @ ADVERTISING WEEK
Media
The Daily Mail tests GEO with brands ahead of AI visibility product
The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility offering into an official product early next year.
Meta delays rollout of updated commercial terms amid publishers’ collective pushback
Meta’s updated commercial terms have galvanized publishers into a coordinated pushback over the company’s use of their content.
Creators say it’s difficult to make money from news — with platform rules and brand guidelines
With more people getting news from creators than traditional media, those creators are still trying to build sustainable businesses.
Marketing
In Graphic Detail: What Apple’s identity block means for the ad money
How Apple’s identity block hits publishers’ wallets, and why Apple can afford it.
Salesforce’s $5.7 billion Braze deal puts marketers at an ecosystem crossroads
The deal promises faster, more connected marketing, while raising questions about vendor lock-in and how brands stand out as AI automates campaign execution.
AI boosts discovery but reviews still seal the deal, new research shows
ChatGPT is where 16% of shoppers start looking for products. However, only 9% go there to actually buy something.
Future of TV
Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time
This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.
Future of TV Briefing: TikTok Shop success = small creators + more videos
This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.
Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts
This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming.
Media Buying
Ad Tech Briefing: Stagwell’s Freestar deal brings buying and selling under one roof
The acquisition expands the holding company’s publisher monetization business, making fees, incentives and inventory selection a test of transparency.
Stagwell buys Freestar, putting publisher ad sales inside a holdco
Publishers have long wished agencies would put their money where their panel talking points are. Stagwell has done something adjacent.
Midterm political spending throws spanner into regional advertiser holiday plans
Rising political ad spend is making life harder for regional and local brands hoping to use CTV ads to reach consumers in Q4.
Annual research reports
Podcasts
Research
The hair-care brand intentionally seeks out brilliant, but less well-known artists to design its annual holiday gift set. The idea is that the thrill of discovering something you’d never seen before can be just as powerful as the thrill of recognizing something you already knew.
The hair-care brand intentionally seeks out brilliant, but less well-known artists to design its annual holiday gift set. The idea is that the thrill of discovering something you’d never seen before can be just as powerful as the thrill of recognizing something you already knew.
Within the past week, nearly all the major brick-and-mortar retailers — Target, Walmart, Kohl’s, Best Buy and Macy’s, to name a few— have put out press releases trumpeting their holiday offers. We summarized the key points to watch from them.
Within the past week, nearly all the major brick-and-mortar retailers — Target, Walmart, Kohl’s, Best Buy and Macy’s, to name a few— have put out press releases trumpeting their holiday offers. We summarized the key points to watch from them.