Future of TV Briefing: YouTube Shorts gains ad dollars but needs to crack social budgets

Ad Tech Briefing: TV measurement’s competitive reset gathers pace (with more job cuts)

Media Buying Briefing: How ‘outcomes’ has become the latest term to be overused

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

An anatomy of the creator brand trip’s midlife crisis

The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.

European publishers are getting hit harder by AI bot scraping, report finds

European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.

Walmart-backed gaming publication lays off editorial team

Brandy Berthelson — who had been Restart’s editor-in-chief — said on Bluesky last Friday that the “entire editorial team” at Restart was laid off.

Brand marketers are adopting fan-first social media strategies

Bigger brands are picking up a social playbook perfected by startup and scaleup marketers, having seen the results. But can it work at scale?

How H&M, Chobani, UrbanStems and Teleties are refining their partnership strategies

Brands are refining partnerships to match audiences, drive cultural relevance and find new growth.

Future of Marketing Briefing: The public ad tech era is over

Gone are the days when investors got themselves in a tizzy over ad networks, demand-side platforms and supply-side platforms on their own merits.

Future of TV Briefing: In TV ad market’s swing to streaming, cheap inventory is in demand

This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026.

Future of TV Briefing: Why Aéropostale is investing in creator-led episodic shows

This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series.

D+ Research: Marketers navigate a changing CTV landscape

As CTV matures, the streaming ad industry is entering a period of change.

Media Buying Briefing: How ‘outcomes’ has become the latest term to be overused

After throwing around transformation for the last few years, holdcos are now obsessed with delivering outcomes — but it’s not as easy as they make it sound.

Moloco launches an agency partner program, in part to expand beyond mobile programmatic

Although not a pure-play DSP, Moloco is expanding beyond into CTV and other media realms, building on its mobile and app base.

Ad Tech Briefing: More take-private deals are on the horizon, here’s what to look out for

The largest public names on the public markets are plateauing, prompting further speculation.

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

Why agentic media buying is becoming a client-by-client configuration job

Stagwell’s Curate launch puts agencies’ ad tech ambitions in focus

WTF is the IAB’s Redefining Media Types standard?

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

WTF is agentic commerce? | How brands can make loyalty and promotions agent-ready

This WTF guide, sponsored by Talon.One, explores how brands can make their loyalty and promotions agent-ready, as agentic commerce evolves from a theoretical concept into practical applications, and AI agents begin to handle the end-to-end shopping journey for consumers. Agentic commerce has quickly become a hot industry topic, as the technology evolves from a theoretical […]