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DIGIDAY+ MEMBER EXCLUSIVES
‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal
Omnicom’s CEO said it was already walking away from LiveRamp before Publicis wrote the check.
OpenAI's ads program matures
Media
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
The Economist prepares for a two‑track internet: one for humans and one for AI agents
The Economist is testing agent-readable versions of content that already sits outside its paywall, as it prepares for “two versions of the web.”
The case for and against clipping
Clipping is the creator growth hack of the year, but there are strong arguments for and against the practice. We break them down.
Marketing
CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign
CeraVe found that the NBA and Carmelo Anthony could give it access to a very diverse, engaged and Gen Z fandom.
Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying
Execs are already using AI agents to buy ads. At DPMS, they shared what’s worked (and what hasn’t) and the guardrails that the industry needs to put in place to future proof.
Future of Marketing Briefing: The brands winning at AI started with process not tech
The AI agent conversation is a distraction. Here’s what matters more.
Future of TV
Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch
This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its upfront deals.
Future of TV Briefing: The upfront glossary, 2026 edition
This week’s Future of TV Briefing looks at the terms on the tips of ad buyers’ and sellers’ tongues when talking about the upfront market.
Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026
This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.
Media Buying
Influencer boost budgets are throwing gas on social video spending fire
A rise in social video spending is being accelerated by the use of paid media to amplify the reach and effectiveness of influencer activity.
‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling
The confectionary advertiser has developed an AI-enabled MMM system to inform its media investments. Programmatic boss Vinny Rinaldi said it won’t be stopping there.
By the numbers: Ad tech’s quarter of mixed fortunes
AI and CTV raise investors’ hopes, although underlying tensions persist.
Annual research reports
Research
Upfronts
Amazon bets creator video podcasts can be the next TV network – if it can fix measurement
Amazon’s Upfront presentation leaned into its podcast offerings, which the company believes are the next generation of TV networks.
MrBeast’s creator platform signals a more programmatic creator economy
MrBeast’s first-ever Upfront revealed Beast Industries’ forthcoming creator platform, an infrastructure play that will elevate the company’s offerings.
How publishers are playing a more active role in the agentic era
The agentic era is already here, and it’s moving fast. The media industry has gone from concept to live campaigns in record time. Yet nearly one-third of publishers have no immediate plans to invest in agentic solutions, putting them at risk of falling behind. For publishers with strong first-party data, robust identity infrastructure and established […]
Makeup by Mario’s senior manager of influencer and communications, Marisa Sargenti, discusses the brand’s community-building initiatives, including what it does to allow members of that community to feel close to its star founder, Mario Dedivanovic, and how it’s (slowly) growing its paid social initiatives.
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Member ExclusiveBeauty Briefing: Fragrance layering makes its way to the mall
Makeup by Mario’s senior manager of influencer and communications, Marisa Sargenti, discusses the brand’s community-building initiatives, including what it does to allow members of that community to feel close to its star founder, Mario Dedivanovic, and how it’s (slowly) growing its paid social initiatives.
While still in early stages, Target’s efforts to revitalize the business appear to be paying off. The retailer reported its first quarter of net sales growth after at least six quarters of year-over-year declines.
While still in early stages, Target’s efforts to revitalize the business appear to be paying off. The retailer reported its first quarter of net sales growth after at least six quarters of year-over-year declines.