Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026

Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech’s Miami jamboree

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage 

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

News UK turns The Times’ first-party data into synthetic audiences for advertisers 

News UK is turning The Times’ first-party data into a synthetic audience planning tool for advertisers.

Beehiiv adds even more features to go up against competitors and win over creators

Weeks after podcasts, Beehiiv continues to add to its platform infrastructure to court creators, but is it enough?

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Publishers like Forbes and Apartment Therapy see growth in commerce business as audiences convert better despite shrinking traffic.

Marketers join OpenAI’s ad pilot, nudged by FOMO

Weeks into the offering going live, it’s unclear if the tech company’s ad platform offers real value to marketers.

Why Coca-Cola has made World Cup TV ads one part of its sports marketing play

The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to maximize impact.

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage 

in a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually compounds.

Meta eyes CTV expansion to fuel its next wave of ad growth

Meta is looking to extend its performance advertising offering onto the biggest screen in the home. 

Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming’s identity crisis

This week’s Future of TV Briefing looks at the Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0 proposal that aims to address TV and streaming’s fractured identity picture — but at what cost to people’s privacy?

Future of TV Briefing: Netflix’s VOID peeks at the future of virtual product placement

This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements.

Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

Horizon Media’s one example, through its Blue Hour Studios, which is working with advertisers like SharkNinja to pressure-test and adapt campaigns on the fly, using creators in the beginning stages.

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus

Faced with increasing competition from LLMs, ad tech players have to better demonstrate their value-add. 

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Agencies’ top concerns this year are client spending and the effects of AI, according to a Digiday+ Research survey conducted in the fourth quarter of 2025 among 62 agency professionals.

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Digiday+ Research: Publishers favor generative AI over predictive AI

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Why OpenAI is ‘running at lightning speed’ to build an ad business

Inside The Trade Desk’s programmatic power struggle

Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search

Digiday+ Research: Retailers take a more complex approach to loyalty

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

Digiday+ Research: Brand marketing will be the priority in 2026, after revenues fell short of expectations