DIGIDAY+ MEMBER EXCLUSIVES
‘Not hiring’ entry-level talent: Industry acknowledges runaway crisis brought on by introducing AI to the workforce
Entry-level talent is challenged by AI in the workforce. What are some of the solutions for that cohort?
OpenAI's ads program matures
Media
Publishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean win
After years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding the devil in these new remedies.
What The New York Times looks for in AI licensing partnerships
The New York Times is seeing a more publisher-friendly AI licensing ecosystem, but the marketplaces still have a long way to go.
How Semafor is redefining the head of video role
As Semafor’s head of video, Adam Banicki sits at the intersection of the newsroom and the commercial team, reporting to the editor-in-chief with a dotted line to the revenue side.
Marketing
In Graphic Detail: LLMs keep citing YouTube in search results
The videos getting cited reveal how different AI search can be from traditional Google search.
Some marketers see ‘no ceiling’ for beauty brands advertising in sports
By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands.
The case for and against retail media networks as brand-building channels
Retail media networks pitch brand-building on shopper data, but ROI metrics, costs and budget fights hold them back.
Future of TV
Future of TV Briefing: Inside The Wall Street Journal’s new shows strategy
This week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social.
Some creators want to negotiate deals like TV networks
Creators have been brought onto traditional upfronts within the last year, but it’s looking like they’re ready for their own show.
Future of TV Briefing: Every major streaming subscription price increase since 2019
This week’s Future of TV Briefing features charts breaking down every monthly subscription price change since 2019 across ad-free and ad-supported tiers for nine major streaming services.
Media Buying
Ad Tech Briefing: Google’s ad tech remedies arrive just as the platform battle moves to AI
Regulators are prising open Google’s programmatic machinery just as AI, commerce and ad tech players race to control more of the advertising stack.
Can adland realistically reduce its reliance on Google’s vertically integrated ad stack?
The court has ordered Google to open up its ad tech stack, but can interoperability alone can loosen its grip on the market.
Media Buying Briefing: Handicapping the fight to win over Coca-Cola’s North American media
WPP seems to be in the catbird seat to hold onto Coca-Cola’s global media business. But will Omnicom or Dentsu win North American media?
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
The state of subscriber engagement in the AI era: Publishers’ first-party relationship strategies
This State of the Industry report, sponsored by Braze, explores how publishers are adapting their subscription, engagement and revenue strategies as AI reshapes how audiences discover and consume content. Shifts in AI-driven search behavior are forcing publishers to rethink one of the foundations of their digital businesses: how they turn audience discovery into direct relationships […]
Entry-level talent is challenged by AI in the workforce. What are some of the solutions for that cohort?
Entry-level talent is challenged by AI in the workforce. What are some of the solutions for that cohort?
Duer, a performance jeans brand based in Canada, is leaning into print amid an analog resurgence. The company is publishing a quarterly magazine called Interval, with the first issue dropping in October.
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OperationsThe rise of the AI shelf
Duer, a performance jeans brand based in Canada, is leaning into print amid an analog resurgence. The company is publishing a quarterly magazine called Interval, with the first issue dropping in October.