Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
DIGIDAY+ MEMBER EXCLUSIVES
Google’s ad tech remedies decoded: what changes, what doesn’t and what will take years
Google proposed restraint. The DOJ proposed surgery. The judge decided compliance.
OpenAI's ads program matures
Media
How Reuters’ dynamic paywall is boosting subscriptions and ads
Reuters’ dynamic paywall is helping the publisher grow subscriptions while strengthening (rather than cannibalizing) its ads business.
Kroger’s ad business sees most profit growth since 2021
Profit for the Kroger Precision Marketing advertising business grew 24% in the second quarter, according to Kroger’s latest financial earnings release.
Google rolls out pay-per-value AI licensing program to publishers
Google has been quietly scaling a pay-per-value AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf.
Marketing
Marketers are using AI search concerns to argue for higher media budgets
Brands with long consideration journeys, like insurance and cars, are paying close attention to shifting search behaviors. They’re using that concern to make their case for more media dollars.
In Graphic Detail: Inside the scramble to measure a brand’s AI visibility
Marketers are catching on that AI doesn’t rank their brands, it decides whether it gets brought up at all. That shift is already reshaping how the industry works.
Electronic Arts is bundling its games to make a bigger pitch to advertisers
The gaming company is betting that giving brands access to multiple franchises in one buy will help it win bigger advertising budgets.
Future of TV
Future of TV Briefing: Where have all the cord-cutters gone?
This week’s Future of TV Briefing looks at recent data indicating that people may be getting rid of their cable boxes but they’re not exactly getting rid of cable TV.
Future of TV Briefing: How strong are the fundamentals of the creator economy, really?
This week’s Future of TV Briefing looks at signs that influencer marketing may be on the precipice of an economic correction.
Future of TV Briefing: Which agency team(s) should be responsible for YouTube Shorts?
This week’s Future of TV Briefing looks at how agencies are sorting out which teams take the lead for buying YouTube Shorts ads.
Media Buying
Google debuts ‘ad detection tool,’ letting marketers better assess ad experiences in Chrome
Ad tech partners, media-buyers and publishers can now use ‘CrUX’ to understand how web space is evaluated.
Ad Tech Briefing: AI is reinforcing Big Tech’s grip on advertising growth
Why advertising’s AI boom favors Google, Meta and Amazon, even if marketers are uneasy.
Media Buying Briefing: How Publicis keeps winning clients without pitches
PepsiCo and LVMH wins show Publicis has deliberately cultivated a habit of winning major media accounts outside the traditional review process.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Live session: How the New York Post, Sports Illustrated and Tastemade use first-party data to build sustainable revenue
Traditional media brands are expanding beyond their core audiences to build revenue across new channels — but fragmented audiences, declining CPMs and platform constraints make those efforts complex. Publishers who leverage first-party data are deepening audience understanding and extending that reach across channels, unlocking additional revenue opportunities. On Tuesday, Sept. 22 at 1 p.m. ET, […]
Women athletes are increasingly leaning on content creation to build their brand, grow their sports’ fandom and help close salary gaps.
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Member ExclusiveLuxury Briefing: Net-a-Porter wants its best customers back
Women athletes are increasingly leaning on content creation to build their brand, grow their sports’ fandom and help close salary gaps.
In the past decade, creators in the fashion and beauty space have shifted from influencers to strategic partners. That was a big topic of discussion at Glossy Pop NYC earlier this month.
In the past decade, creators in the fashion and beauty space have shifted from influencers to strategic partners. That was a big topic of discussion at Glossy Pop NYC earlier this month.