DIGIDAY+ MEMBER EXCLUSIVES
Walmart deepens its metaverse presence with new e-commerce experience selling physical goods on Zepeto
Walmart’s decision to focus on virtual clothing items for its latest foray into the metaverse shows how the company has learned from its previous experiments in the space.
The Trump presidency
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
What a second Trump presidential term means for media and advertising
Donald Trump is poised to take the reins of the U.S. presidency for a second term. This time, the impact on the media and advertising industries is set to be significantly more profound.
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Media
AI in 2025: Five trends for marketing, media, enterprise and e-commerce
After another year of rapid AI development and experimentation, tech and marketing experts think 2025 could help move adoption beyond the testing phase.
Media Briefing: What media execs are prioritizing in 2025
This week’s Media Briefing hones in on the business areas that publishing execs say they will prioritize this year – and what they are leaving behind in 2024.
How publishers are strategizing for a second Trump administration: softer news and more social media
When Donald Trump becomes president later this month, some news publishers will have updated tactics and strategies in place to cover a second Trump administration, ranging from a focus on softer news stories to more social media monitoring and engagement.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
What it takes to go viral: How internet stars like Bogg Bag capitalized on TikTok fame
As social media fragmentation continues and the TikTok ban looms even nearer, the concept of virality may soon shift, making it an even less realistic goal than before.
2024 laid the groundwork for brand studios. Will it start to pay off in 2025?
Entertainment production companies are working with marketers to prepare their content studios.
CES Briefing: Agentic AI era heralds SEO overhaul, Q&A with Mastercard’s Raja Rajamannar & Dotdash Meredith’s OpenAI ad assist
Expect to hear a lot about search engine optimization in 2025. Except it won’t be called that.
Future of TV
AI Briefing: CES 2025 showcases more AI for TVs, wearables and advertisers
AI was yet again top of mind in Vegas, with companies showcasing more practical applications.
Future of TV Briefing: The top trends and developments that will shape the future of TV in 2025
This week’s Future of TV Briefing looks at some of the top trends and developments to keep an eye on in 2025.
Future of TV Briefing: How the future of TV shaped up in 2024
This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2024.
Media Buying
Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025
What’s in store for the media agency world? A lot. Issues around ownership and consolidation, brand safety and generative AI will keep them on their toes – along with a good helping of the unknown.
Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers
Netflix’s NFL coverage beat industry doubts, following its troubles during the Paul/Tyson fight.
Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves
Omnicom Media Group has secured access to Roku’s viewer searches on the streaming platform in order to help guide clients to better fine-tune their investments and messaging across the CTV space.
Podcasts
Research
Nearly 1 in 6 workers has witnessed a colleague intentionally deleting important company data before quitting — a phenomenon dubbed “rage deletion.”
Nearly 1 in 6 workers has witnessed a colleague intentionally deleting important company data before quitting — a phenomenon dubbed “rage deletion.”
The deadly wildfires that tore through the Palisades and Altadena destroyed thousands of structures, including homes and small businesses. Facing a battered community, those local retailers that are still standing are figuring out their next steps.
The deadly wildfires that tore through the Palisades and Altadena destroyed thousands of structures, including homes and small businesses. Facing a battered community, those local retailers that are still standing are figuring out their next steps.
Retail executives and analysts attending this week’s NRF Big Show spoke confidently about the future of social commerce, even as the fate of TikTok in the U.S. is uncertain.
Retail executives and analysts attending this week’s NRF Big Show spoke confidently about the future of social commerce, even as the fate of TikTok in the U.S. is uncertain.