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Still spending, still nervous: the paradox of Q4 advertising
In a precarious economy, marketers opt for controlled risk.
Media
Betches brings its viral voice to a new style destination for millennials and Gen Z
Betches Media yesterday introduced Betches Style, intended to offer style guidance to its largely Gen-Z and millennial women audience.
Roblox’s growth comes with growing pains between creators and ad sales
This year’s RDC came during a particularly busy period for Roblox, which is rapidly expanding its advertising business.
How The New York Times is betting on a new family plan to grow its digital subscriber base and revenue
The New York Times’ new family plan is key to its overall subscription strategy to boost acquisition, retention and revenue.
Marketing
The definitive Digiday guide to what’s in and out for platforms
Here’s what’s been going on in the land of platforms over the last year.
‘The easy dollars are gone’: Retail media faces new tests as it nears maturity
As retail media has evolved from an emerging media channel to a major sub-division of advertising, growth is harder to come by, meaning that retail media networks have to do more to prove their worth.
Why one exec thinks creators is a real key to Snap flourishing
Snap’s head of global creator partnerships, Quincy Kevan caught up with Digiday to discuss the new-found momentum around the platform’s creator efforts.
Future of TV
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer (2025 edition)
This week’s Future of TV Briefing recaps a summer during which the future of TV began to bore many more shades of its past.
Future of TV Briefing: The 2025 glossary
This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.
Future of TV Briefing: WTF is co-viewing measurement?
This week’s Future of TV Briefing looks at what co-viewing measurement is and — more importantly — why it’s so problematic.
Media Buying
Ad Tech Briefing: Google, the ‘Teflon monopolist,’ braces for even more challenges
Fines and lawsuits from ad tech rivals mount as its September 22 remedies court date nears.
Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind
The cookie’s not formally going away, but spending by CPGs points to its eventual obsolescence.
Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul
A picture becomes clear of how Publicis is using a variety of tools to beat its competitors to winning clients or luring them away.
Annual research reports
Podcasts
Research
Organizations adapt diversity initiatives under new regulations, continuing inclusion efforts discreetly.
Organizations adapt diversity initiatives under new regulations, continuing inclusion efforts discreetly.
Cynthia Rowley’s 101st NYFW show brought sailboats, the brand’s first official men’s looks and her daughter Kit Keenan to the runway. With an eight-figure business, fresh collaborations and a network of NYC and Montauk micro-influencers, Rowley is proving her playful, social-first strategy is keeping her brand timeless.
Cynthia Rowley’s 101st NYFW show brought sailboats, the brand’s first official men’s looks and her daughter Kit Keenan to the runway. With an eight-figure business, fresh collaborations and a network of NYC and Montauk micro-influencers, Rowley is proving her playful, social-first strategy is keeping her brand timeless.
This week’s episode of the Modern Retail podcast includes discussion of Dick’s Sporting Goods acquisition of Foot Locker, the evolution of Girl Scout cookies’ brand and sales channels, and an interview with AG1 CEO Kat Cole.
This week’s episode of the Modern Retail podcast includes discussion of Dick’s Sporting Goods acquisition of Foot Locker, the evolution of Girl Scout cookies’ brand and sales channels, and an interview with AG1 CEO Kat Cole.