DIGIDAY+ MEMBER EXCLUSIVES
OpenAI’s measurement gaps are keeping ChatGPT ads budgets at test level
OpenAI’s ChatGPT ads have a measurement catch-22
OpenAI's ads program matures
Media
Condé Nast, Hearst among 300 media execs to push federal ‘bad bots’ bill on AI scraping
More than 300 publishing execs are heading to Washington, D.C to push Congress to crack down on AI bots that scrape their content without permission.
Digiday Publishing Summit September 2026 Recap: How publishers are rebuilding for the post-search era
Execs at DPS described how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies.
From brand deals to equity deals: creators want a stake, not just a fee
The creator economy is moving into a new phase: creators getting into companies at the ground floor through sweat equity or angel investing.
Marketing
Ad Tech Briefing: AI is changing programmatic buying faster than who controls it
As more decisions become automated, the value of a control depends on whether publishers can see its effects.
‘Not hiring’ entry-level talent: Industry acknowledges runaway crisis brought on by introducing AI to the workforce
Entry-level talent is challenged by AI in the workforce. What are some of the solutions for that cohort?
DMexco ’26 Briefing: From scaling AI operations to teaching the next generation of ‘bold’ CMOs
DMexco 2026 media partner Digiday hosted two panels that outlined the challenge of AI at scale and the CMO of the future.
Future of TV
YouTube invests in AI agents, live ‘gamification,’ and editing tools to keep creators close
Made On YouTube announced a spate of new features for the creator platform; here are the most important ones and what they mean for creators.
Future of TV Briefing: Inside The Wall Street Journal’s new shows strategy
This week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social.
Some creators want to negotiate deals like TV networks
Creators have been brought onto traditional upfronts within the last year, but it’s looking like they’re ready for their own show.
Media Buying
Media Buying Briefing: Stagwell’s chief AI officer explains why Palantir differentiates its data platform from competitors
John Kahan explains how Palantir lets clients control their own data destiny, and what differential privacy means as a differentiator.
58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research
Agentic buying is 2026’s year of the mobile.
Talent firm 24 Seven consolidates the new business efforts of its three concentric agencies
SktechDeck, Markacy and Futureman are now being pitched by 24 Seven’s new business team as any combination of the three shops that a client might want to tap
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
How marketers are innovating in the age of intelligence
As artificial intelligence reshapes how businesses work, marketers are rethinking the tools, habits and workflows that drive innovation. But as with past technological shifts, adopting new tools often means navigating uncertainty before their value becomes clear. “Early in my career, I worked with companies building websites when Netscape was new, e-commerce was unproven and the […]
Kara Langan joins Coty as the company rebalances creator and traditional advertising, restores support for Sally Hansen and builds out its mass fragrance business.
Kara Langan joins Coty as the company rebalances creator and traditional advertising, restores support for Sally Hansen and builds out its mass fragrance business.
At Shoptalk Fall, brands like Favorite Daughter, SharkNinja and Bob’s Discount Furniture talked about what they’ve learned from working with creators.
At Shoptalk Fall, brands like Favorite Daughter, SharkNinja and Bob’s Discount Furniture talked about what they’ve learned from working with creators.