Media

After newsroom cuts, The Washington Post turns to creator-led video deals 

The Washington Post is betting on creator content to open up new revenue and audiences, after newsroom layoffs.

Inside The Daily Mail’s creator-led content playbook

Inside the structure, strategy, and metrics of the Daily Mail’s creator-led content push.

A subscribe button surrounded by lush green and red tropical plants, symbolizing how publishers cultivate and grow loyalty among their subscribers

Media Briefing: Overheard at the Digiday Publishing Summit, March 2026 edition

With no sign of search traffic returning, publishers are doubling down on subscriptions to build direct reader revenue — but it’s not easy.

Marketing

AI influencer discovery tools are changing how agencies cast creators

As creator spending grows among brand advertisers, agencies are using AI to automate much of the influencer marketing workflow. Now, that includes casting.

pinterest revenue

Pinterest bets measurement and SMBs will boost performance revenue

Vik Gupta (vp, gm of monetization) has been tasked with strengthening Pinterest’s push to become a permanent media plan fixture.

Illustration of a performer balancing money weights on a tightrope, symbolizing how brand safety tools help marketers maintain performance and control.

‘The processes are continuing forward’: Advertising’s dealmakers press on with M&A despite Iran uncertainty

War in the Middle East is a problem for advertising’s dealmakers. Just not yet.

Future of TV

Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?

This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report.

Future of TV Briefing: How Netflix is shaking up the upfront deal model

This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.

Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision

This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.

Media Buying

football

Genius Sports opens up real-time live sports targeting to brands

The live sports data firm is working with Publicis and a laundry list of SSPs ahead of major sports tentpoles like the NBA Finals and World Cup.

Future of Marketing Briefing: A cynic’s guide to the most transparent dispute in programmatic history

No, the industry doesn’t need another hot take on The Trade Desk’s standoff with the agency holdcos. I’m going to give you one anyway.

‘Be an engineer to understand the engine’: Why consultant Nick Manning thinks principal media is anti-marketer

An expert at the heart of Foster-WPP case argues principal-based media tensions could hold British group’s recovery back.


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