Pitch deck: X leans on AI and performance in a bid to win ad dollars

Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp

Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale

Byron Allen’s $120 million BuzzFeed deals marks another turning point in the collapse of the platform-era media business model.

Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack

Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.

MrBeast’s creator platform signals a more programmatic creator economy

MrBeast’s first-ever Upfront revealed Beast Industries’ forthcoming creator platform, an infrastructure play that will elevate the company’s offerings.

CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign

CeraVe found that the NBA and Carmelo Anthony could give it access to a very diverse, engaged and Gen Z fandom.

Future of Marketing Briefing: The brands winning at AI started with process not tech

The AI agent conversation is a distraction. Here’s what matters more.

Ally wants influence over women’s sports media deals — not just sponsorships

Ally is accelerating ad spend in women’s sports, gaining more influence over media deals as brands compete for inventory and audience growth.

Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch

This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its upfront deals.

Future of TV Briefing: The upfront glossary, 2026 edition

This week’s Future of TV Briefing looks at the terms on the tips of ad buyers’ and sellers’ tongues when talking about the upfront market.

Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026

This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.

‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling

The confectionary advertiser has developed an AI-enabled MMM system to inform its media investments. Programmatic boss Vinny Rinaldi said it won’t be stopping there.

By the numbers: Ad tech’s quarter of mixed fortunes

AI and CTV raise investors’ hopes, although underlying tensions persist.

Ad Tech Briefing: Accountability in adland’s agentic era?

Contractual clarity and guardrails are non-negotiable when the machines take over running ad camppigns.

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Why Duluth trusts AI agents with bidding, but not brand storytelling

WTF are brand health metrics?

How Netflix is rewriting the streaming ad playbook

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Digiday+ Research: Publishers favor generative AI over predictive AI

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Amazon positions live sports portfolio as leverage to pry open upfront dollars

Amazon touted its combination of commerce targeting data and NBA and NFL inventory as a solution to marketer wariness during upfront negotiations.

‘There’s a big shift’: Amazon is turning the upfront into a pitch for its ad tech, not just primetime

The upfront is no longer just a shop window for content Amazon owns, it’s now one for its ad tech too.

How publishers are playing a more active role in the agentic era

The agentic era is already here, and it’s moving fast. The media industry has gone from concept to live campaigns in record time. Yet nearly one-third of publishers have no immediate plans to invest in agentic solutions, putting them at risk of falling behind. For publishers with strong first-party data, robust identity infrastructure and established […]