DIGIDAY+ MEMBER EXCLUSIVES
In Graphic Detail: Why YouTube is a genuine threat to Netflix
Digiday has charted exactly how YouTube is a real threat to Netflix, due to its dominance of watch time, user base and its ability to totally reshape viewing behaviors.
Media
Publishers are hunting for AI prompt data — now they’re starting to get it from third-party companies
Publishers are finally gaining some visibility into AI search, as new prompt data tools crack open a black box.
Digiday+ Research: Publishers’ growing focus on video doesn’t translate to social platforms
Major publishers have made recent investments in vertical video, but that shift is not carrying over to social media platforms.
Technology x humanity: A conversation with Dayforce’s Amy Capellanti-Wolf
Capellanti-Wolf shared insight on everything from navigating AI adoption and combating burnout to rethinking talent strategies.
Marketing
New partnerships, marketing fuel BNPL’s holiday surge
This holiday season, more brands deployed BNPL services with different payment options beyond the more familiar “pay-in-four” structure.
Pitch deck: How Amazon is recasting Twitch as a core part of its CTV pitch
Amazon is positioning Twitch as a defining asset in its CTV ambitions.
Netflix transforms former mall department stores into experiential venues
The location in Dallas opens this week, and one at the King of Prussia mall near Philadelphia opened last month.
Future of TV
Programmatic agency execs speak out on CTV transparency
At the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency in CTV.
Future of TV Briefing: How agencies are setting up their programmatic teams for the agentic AI era
This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving.
Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings report indicate about the state of the streaming ad market.
Media Buying
Media agencies test AI planning agents, while edging toward buying tools
Practitioners at Butler/Till, Omnicom and Kinesso are testing just how far AI agents can be trusted with programmatic buying.
Media Buying Briefing: How the 4As’ Justin Thomas-Copeland is updating the org’s mission
The veteran of many agencies is trying to refit the industry association to service an industry he sees undergoing a rebirth.
In Graphic Detail: What to expect in media in 2026
Programmatic mix will broaden, while AI investment will both drive ad investment and steal focus from other marketing priorities.
Annual research reports
Podcasts
Research
A wave of new deals comes at the tail end of a year that has been rife with acquisitions and consolidations in the fashion world. From big-ticket acquisitions like Prada buying Versace to the plethora of smaller deals like Authentic Brands Group acquiring a stake in Guess and Gildan buying Hanesbrands, 2025 has been an active year for the market.
A wave of new deals comes at the tail end of a year that has been rife with acquisitions and consolidations in the fashion world. From big-ticket acquisitions like Prada buying Versace to the plethora of smaller deals like Authentic Brands Group acquiring a stake in Guess and Gildan buying Hanesbrands, 2025 has been an active year for the market.
2025 was a banner year for the MAHA agenda as large food brands and retailers announced plans to reformulate their products, including removing additives and artificial food dyes.
-
Member ExclusiveBrands Briefing: Why 2025 was the year of the gummy supplement
2025 was a banner year for the MAHA agenda as large food brands and retailers announced plans to reformulate their products, including removing additives and artificial food dyes.