Media Buying Briefing: Dentsu’s agentic ambitions and how it plays out in the upfronts

Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT

Media Briefing: As Google traffic ebbs, some publishers see social platforms as real revenue lines 

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

Media Briefing: As Google traffic ebbs, some publishers see social platforms as real revenue lines 

Publishers are once again leaning on social platforms, but with a different playbook to offset declining Google traffic.

Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls

Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers. 

Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup

Bleacher Report is betting on animated sports content and YouTube distribution to capture World Cup fans and young viewers.

Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value

An exodus of betting brands from the Premier League means there’s a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.

In Graphic Detail: Why OpenAI’s ad business is still a work in progress

As OpenAI is reportedly gearing up to go public as early as September, Digiday has charted the promise, and early tensions behind its ad business.

The AI paradox: Marketers trust AI to buy media, not build brands

Some executives are wary of AI-generated creative ideas while using automated tools to brainstorm campaigns.

Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations

This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.

Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Digiday+ Research’s fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Knower Tech hires Prebid’s Racic to helm a new data curation offering for buy and sell sides

The new data vertical Racic and Janelli will oversee aims to synthesize complementary data tools into a cohesive, AI-powered vertical for agencies and in-house marketing teams.

After Publicis’ LiveRamp deal, marketers are still working out what to worry about — and why

Publicis’ LiveRamp deal forces marketers to confront who controls their data, reshaping the neutrality debate around ad tech infrastructure.

Ad Tech Briefing: Agencies reposition for the agentic era

The battle over infrastructure, interoperability and operational control is under way.

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Inside the great digital media reckoning

Can retail media networks survive the shift to agentic commerce?

Why Duluth trusts AI agents with bidding, but not brand storytelling

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Digiday+ Research: Publishers favor generative AI over predictive AI

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Media Buying Briefing: What buyers expect out of this year’s upfront marketplace

Although no deals have been cut yet, outcomes will be a major factor in this year’s negotiations, while complicating factors include measurement and flexibility.

With sports fragmentation, following the fans is crucial

Drew Groner, svp, head of sales and marketing, DIRECTV Advertising Live sports remain one of the last true appointment-viewing experiences — audiences don’t just tune in; they plan their schedules around it. That kind of attention is increasingly rare in modern media, and it is precisely why advertising inventory during live sports commands a premium.  […]