Secure your place at the Digiday Publishing Summit in Vail, March 23-25
DIGIDAY+ MEMBER EXCLUSIVES
The in-house entertainment studio is having its social media team moment
Brands are becoming media companies (again). This time they mean it.
Media
Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming
A wave of new GEO vendors promises improving visibility in AI-generated search, though some question how effective the services really are.
‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business
Meta knows LLMs could transform its ads business. Getting there is another matter.
How creator talent agencies are evolving into multi-platform operators
The legacy agency model is being re-built from the ground up to better serve the maturing creator economy – here’s what that looks like.
Marketing
Meta’s measurement and attribution updates are welcomed, but not ground-breaking, ad execs say
Meta is rolling out the updates starting this month, in a bid to bring it more in line with third-party platforms. While advertisers always welcome more transparency, the changes alone won’t necessarily lead to major budget increases.
‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does
WPP declared itself transformed. CMOs will decide if that’s true.
Why a Gen Alpha–focused skin-care brand is giving equity to teen creators
Brands are looking for new ways to build relationships that last, and go deeper than a hashtag-sponsored post.
Future of TV
Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up
This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine.
Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend
This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options has resulted in increased advertiser spending.
What’s behind Netflix’s CTV market share jump?
The streamer is set to grab almost 10% of global CTV ad spend. Media buyers say live sports, lower prices and DSP partnerships are making a difference.
Media Buying
The Rundown: Ad tech’s performance in 2025 was overshadowed by AI concerns and Big Tech
Despite revenue increases, the markets were brutal but reports over talks with OpenAI proved later upside.
As brands respond to AI search, walls crumble between paid and organic
Agencies are knitting SEO and PPC teams closer together as they adapt to the new rules of search that are driven by the use of generative AI.
Future of Marketing Briefing: Epsilon’s quiet bet against the LLM gold rush
In advertising’s AI race, Epsilon says the winners won’t pick one mode. They’ll orchestrate many.
Annual research reports
Podcasts
Research
This week, I’m breaking down new changes coming to the injectable peptide market, including the FDA’s proposed deregulation announced by health czar RFK, Jr. and how it is likely to impact the supplement and wellness spaces.
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Member ExclusiveBeauty Briefing: How Walmart became a beauty destination
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Member ExclusiveRetailers are taking a more complex approach to loyalty
This week, I’m breaking down new changes coming to the injectable peptide market, including the FDA’s proposed deregulation announced by health czar RFK, Jr. and how it is likely to impact the supplement and wellness spaces.
Furniture.com is updating its website and product data to appear in AI chatbot results as more shoppers use tools like ChatGPT to research purchases.
Furniture.com is updating its website and product data to appear in AI chatbot results as more shoppers use tools like ChatGPT to research purchases.