for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
DIGIDAY+ MEMBER EXCLUSIVES
MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit
Beast Industries CEO Jeff Housenbold tells Digiday how the company is expanding and growing the monolith that is MrBeast.
Media
Media Briefing: Another AI threat emerges for publishers: the third-party scraper
A growing network of third-party web scrapers is fueling an AI content licensing market, where publisher content is scraped and sold.
The Washington Post’s Arc XP adds TollBit to help publishers make money from AI bot traffic
The Washington Post’s Arc XP adds TollBit to help smaller publishers monetize AI bot traffic, offering a path into AI licensing revenue.
Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience
Publishers increasingly embed AI tools into daily functions, especially streamlining tasks and improving the audience experience.
Marketing
How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?
The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.
Ipsy joins the WNBA craze as the official beauty partner of the Las Vegas Aces
The three-year partnership will see Ipsy’s logo show up on the Aces’ jerseys, on the free-throw line of the court and on the backboard of the Aces’ home court.
Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms
Advertisers are rewriting the branded entertainment playbook for a sports-focused media landscape.
Future of TV
Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships
This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace.
Future of TV Briefing: What publishers have to offer creators
This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers.
Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?
This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report.
Media Buying
Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O
The pact suggests the insertion order is on borrowed time and is a pitch to the CFO as much as it is to the CMO
Media Buying Briefing: Instrument’s CEO on how agencies need to lead clients on AI
Part of Stagwell’s Code and Theory Network, Instrument has been able to help clients imagine projects not doable just a handful of years ago.
Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
Nexxen’s launching new AI features. Amazon’s broaching streaming partnerships. And Viant, Blockboard and Stackadapt are setting out their stalls.
Annual research reports
Podcasts
Research
This week, I checked in on Rachel Zoe’s return to the spotlight and how she’s leveraging the value of the “Real Housewives” empire.
This week, I checked in on Rachel Zoe’s return to the spotlight and how she’s leveraging the value of the “Real Housewives” empire.
Lowe’s is expanding its loyalty ecosystem to drive repeat visits and deeper customer relationships, adding kids’ programs, subscriptions and viral products as consumers put off homebuying and other big-ticket purchases.
Lowe’s is expanding its loyalty ecosystem to drive repeat visits and deeper customer relationships, adding kids’ programs, subscriptions and viral products as consumers put off homebuying and other big-ticket purchases.