DIGIDAY+ MEMBER EXCLUSIVES
The case for and against influencer-led Super Bowl ads
Inside the Super Bowl ad debate: Celebrities offer mass appeal, but creators provide better engagement.
Media
Future starts to sharpen its AI search visibility playbook
Future is boosting AI search citations and mentions with a tool called Future Optic, and offering the product to branded content clients.
Digiday’s extensive guide to what’s in and out for creators in 2026
With AI-generated content flooding social media platforms, embracing the messiness and imperfection of being human will help creators stand out in the spreading sea of slapdash slop.
Media Briefing: Here’s what media execs are prioritizing in 2026
Media executives enter 2026 weathered by disruption, but refocused on AI revenue, brand strength and video and creator opportunities.
Marketing
Retail leaders at Target, Lowe’s and more on the AI investments they’re plotting for 2026
Anywhere from 33% to 83% of respondents used AI to do their holiday shopping in 2025.
Inside the brand and agency scramble for first-party data in the AI era
Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.
Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.
Future of TV
Future of TV Briefing: 5 ripple effects that will shape the future of TV in 2026
This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026.
‘A year of loose ends’: Digiday editors share top takeaways from 2025
This year was filled with major developments – from Netflix’s planned WBD deal to Omnicom’s acquisition of IPG to Google’s ultimately cookie reversal – and Digiday editors Sara Jerde and Seb Joseph help to recap the year that was (and wasn’t).
Future of TV Briefing: How the future of TV shaped up in 2025
This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.
Media Buying
Media buyers say Yahoo’s DSP is one to watch
Yahoo’s DSP has momentum, but Amazon’s aggressive expansion is keeping it in challenger mode
Media Buying Briefing: How the holdcos fared in 2025, according to Comvergence
The gap between Publicis, which ended up the year $9.5 billion in the positive, and second place Dentsu with $1.7 billion, is cavernous.
Future of Marketing Briefing: The ad business arrived at CES in a holding pattern
Behind the stage demos and glossy AI announcements, the advertising industry arrived in Las Vegas with a quieter set of questions than previous years.
Annual research reports
Podcasts
Research
Saks Global enters Chapter 11 with $1.75 billion in committed capital and a familiar leadership team, raising questions about vendor trust, restructuring outcomes and the future of luxury department stores.
Saks Global enters Chapter 11 with $1.75 billion in committed capital and a familiar leadership team, raising questions about vendor trust, restructuring outcomes and the future of luxury department stores.
Leaders from The North Face, Vans and Timberland discussed their growth playbooks for 2026 at the NRF conference on Tuesday. They involve everything from zeroing in on core categories to courting young shoppers.
Leaders from The North Face, Vans and Timberland discussed their growth playbooks for 2026 at the NRF conference on Tuesday. They involve everything from zeroing in on core categories to courting young shoppers.