Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
‘They hold us hostage’: Publishers furious over terms change still can’t quit Facebook
Publishers are pushing back against Meta’s AI scraping terms, testing their leverage over a platform they still rely on.
DIGIDAY @ ADVERTISING WEEK
Media
The Times of London is gearing up to test ‘macro payments’
The Times has a plan for readers who don’t want to subscribe.
Media Briefing: Publishers are selling more subscriptions to smaller audiences. The midterms are the next test.
Ahead of the U.S. midterms and with referral traffic declines, news publishers are racing to turn election interest into paying subscribers.
Creators are now classified as small businesses, but what does that actually mean?
The Small Business Administration has officially welcomed creators under its umbrella; let’s unpack what that means for brands, creators, and the economy at large.
Marketing
Amid growing tension over workplace AI, agencies have a window to reimagine staffing
AI agents are becoming common among agencies, but most companies haven’t grasped their potential to reshape teams.
Why the 2026 midterms could mark a turning point for influencers in political campaigns
See how campaigns are recruiting creators for 2026 midterms as disclosure rules lag and voter trust becomes the real battleground.
Retailers are still figuring out how to tie AI goals to executive compensation
AI is starting to show up more in conversations around executive incentive plans. But those conversations are still largely relegated to the tech industry. Here’s why it’s still an anomaly in retail.
Future of TV
Future of TV Briefing: CTV advertising has a genre-label problem
This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.
Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time
This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.
Future of TV Briefing: TikTok Shop success = small creators + more videos
This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.
Media Buying
Apple’s Safari crackdown pushes ad tech toward server-side solutions, but doubts remain
Parties rally behind IAB Tech Lab’s Trusted Server Framework following Apple’s latest tracking restrictions, although questions remain.
Ad Tech Briefing: Stagwell’s Freestar deal brings buying and selling under one roof
The acquisition expands the holding company’s publisher monetization business, making fees, incentives and inventory selection a test of transparency.
Stagwell buys Freestar, putting publisher ad sales inside a holdco
Publishers have long wished agencies would put their money where their panel talking points are. Stagwell has done something adjacent.
Annual research reports
Podcasts
Research
This week, I checked in how Violet Grey is looking to fill the void for premium beauty retail in new markets. Additionally, buyers are eyeing niche fragrance brand Parfums de Marly, and Maybelline is embracing ChatGPT as a discovery platform.
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Member ExclusiveLuxury Briefing: What's the true value of the vintage remake?
This week, I checked in how Violet Grey is looking to fill the void for premium beauty retail in new markets. Additionally, buyers are eyeing niche fragrance brand Parfums de Marly, and Maybelline is embracing ChatGPT as a discovery platform.
Companies from Kraft Natural Cheese to Cava are rolling out food-themed bag charms to stay top of mind with young consumers.
Companies from Kraft Natural Cheese to Cava are rolling out food-themed bag charms to stay top of mind with young consumers.