DIGIDAY+ MEMBER EXCLUSIVES
What the rise of the niche and nano-creator means for influencer marketing
As the creator economy swells, niche creators stand out capturing user attention and advertiser dollars.
The Trump presidency
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
What a second Trump presidential term means for media and advertising
Donald Trump is poised to take the reins of the U.S. presidency for a second term. This time, the impact on the media and advertising industries is set to be significantly more profound.
Google keeps cookies in Chrome
Media
AI fatigue sets in among workers and company leaders
About half of business leaders report declining company-wide enthusiasm for AI integration and adoption, according to a recent EY pulse survey.
Media Briefing: The top trends in the media industry in 2024
This week’s Media Briefing takes a look at the top trends from 2024, from AI licensing deals to referral traffic challenges.
WTF is agentic AI?
Generative AI is being shoulder barged out of the way by the latest term du jour: “agentic AI.”
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Uncertainty over TikTok’s U.S. future splinters creators and agencies
With the possible removal of TikTok in the U.S. as early as January, creators and agencies fall on both sides of the issue: either believing it will happen or confident that the ban won’t go through in the end
As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social
More brands are beginning to export the benefits of influencer content via programmatic ads.
Why Epic Games’ UEFN and Fortnite Creative marketing push is sparking calls for more transparency from some creators
Epic’s marketing support of specific Fortnite Creative experiences does not represent an official partnership between the game developer and the creator studios that published those experiences. In fact, the developers who benefited from the campaign only found out about it when it crossed their own social feeds.
Future of TV
Future of TV Briefing: How the future of TV shaped up in 2024
This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2024.
Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers
This week’s Future of TV Briefing looks at the role that two old-school advertising tactics can play in the still-developing CTV ad market.
Future of TV Briefing: Ad-supported tiers are boosting streaming subs, but for how much longer?
This week’s Future of TV Briefing looks at streaming service owners’ latest quarterly earnings reports as well as some recent studies regarding streaming subscriber sentiment.
Media Buying
Media Buying Briefing: Looking at the implications of Omnicom’s IPG purchase, including if it doesn’t happen
What seems clear from the 10,000-foot point of view is that there are two general schools of thought around the acquisition, which would vault Omnicom to the No. 1 position.
AI Briefing: Autonomous browsing and shopping agents bring new opportunities and (bot) risks
Google’s Project Mariner and other AI agents could change how publishers, advertisers, and e-commerce deal with bots — for better and for worse.
Data licensing lawsuit adds a legal wrinkle to Omnicom’s planned acquisition of IPG
There’s been a lot of speculation about the value of Acxiom to Omnicom’s acquisition of IPG, but an ongoing court case over the data warehouse adds another layer.
Podcasts
Research
In all the focus on technology, some predict a shift away from intuition-based management strategies.
In all the focus on technology, some predict a shift away from intuition-based management strategies.
In 2024, 18-year-old The Row elevated its status from a coveted label among fashion insiders to a prominent player in the global luxury market. A capital raise, retail expansion and a focus on core values have defined the brand’s recent growth trajectory.
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Member ExclusiveLuxury Briefing: Will fashion's sports obsession survive 2025?
In 2024, 18-year-old The Row elevated its status from a coveted label among fashion insiders to a prominent player in the global luxury market. A capital raise, retail expansion and a focus on core values have defined the brand’s recent growth trajectory.
Many of the largest retailers made major investments in generative AI this year and have reported success in doing so, seeing it as not just a way to cut labor but to create personalized shopping experiences.
Many of the largest retailers made major investments in generative AI this year and have reported success in doing so, seeing it as not just a way to cut labor but to create personalized shopping experiences.