Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
DIGIDAY+ MEMBER EXCLUSIVES
With AI backlash building, marketers reconsider their approach
With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.
Media
In Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google’s adland dominance
Last year was a blowout ad revenue year for Google, despite challenges from several quarters.
Why Walmart is basically a tech company now
The retail giant joined the Nasdaq exchange, also home to technology companies like Amazon, in December.
The Athletic invests in live blogs, video to insulate sports coverage from AI scraping
As the Super Bowl and Winter Olympics collide, The Athletic is leaning into live blogs and video to keeps fans locked in, and AI bots at bay.
Marketing
In the age of AI content, The Super Bowl felt old-fashioned
The Super Bowl is one of the last places where brands are reminded that cultural likeness is easy but shared experience is earned.
Star power, AI jabs and Free Bird: Digiday’s guide to what was in and out at the Super Bowl
This year’s Big Game saw established brands lean heavily on star power, patriotic iconography and the occasional needle drop.
In Q1, marketers pivot to spending backed by AI and measurement
Q1 budget shifts reflect marketers’ growing focus on data, AI, measurement and where branding actually pays off.
Future of TV
Future of TV Briefing: How AI agents prime TV advertising for ‘premium automation’
This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.
Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL game
NBCUniversal’s Ryan McConville joined the Digiday Podcast to break down the mechanics of the company’s first-of-its-kind agentic AI ad sales test.
Inside NBCU’s $3 million Peacock Super Bowl pitch
February’s Big Game carries a big price tag for streaming inventory, and buyer need to double down. Still, it hasn’t put marketers off investing.
Media Buying
Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?
New ad verification and measurement techniques will have to turnover the ‘i just don’t want to get fired’ mindset.
Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena
Publicis Groupe formed Influential Sports, a new unit that taps into the creator and influencer marketplace to help brands connect with sports fans on a deeper level.
The case for and against bringing programmatic in-house
As more advertisers beef up in-house media operations, some are looking to the “final frontier” of programmatic.
Annual research reports
Podcasts
Research
As generative AI reshapes product discovery, Borghese and RoC outline how they are rebuilding PDPs, content and search strategy to maintain visibility.
As generative AI reshapes product discovery, Borghese and RoC outline how they are rebuilding PDPs, content and search strategy to maintain visibility.
Expectations are high for Kroger’s new CEO, Greg Foran, considering his reputation in the industry and previous track record at Walmart.
Expectations are high for Kroger’s new CEO, Greg Foran, considering his reputation in the industry and previous track record at Walmart.