DIGIDAY+ MEMBER EXCLUSIVES
In Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google’s adland dominance
Last year was a blowout ad revenue year for Google, despite challenges from several quarters.
Media
Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search
Q4 gave publishers a win — but as ad dollars return, AI-driven discovery shifts mean growth in 2026 will hinge on relevance, not reach.
Bloomberg’s new video hub aims to keep audiences – and subscribers – on its own turf
Bloomberg launched a centralized video hub to improve discovery, boost engagement and keep audiences (and subscribers) on its own platform.
The Rundown: What YouTube creators should expect to change in 2026
YouTube has big changes slated for 2026 across AI content, Shorts, YouTube TV, and more – what does it all mean for creators?
Marketing
OpenAI’s plan for ChatGPT ads starts with brands, not agencies
The industry has found out more about the upcoming tests via whispers, rumors and reporting, rather than OpenAI’s own ads team.
Dentsu is the latest holdco to reunite media and creative production
The agency group’s AI-led production solution is the latest sign big players are rebundling their services. But indies are too.
The case for and against pre-game Super Bowl ads
Super Bowl ads are dropping earlier. Is the pre-game hype worth it, or does rolling out teasers too soon dilute the game-day excitement?
Future of TV
Future of TV Briefing: How AI agents prime TV advertising for ‘premium automation’
This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.
Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL game
NBCUniversal’s Ryan McConville joined the Digiday Podcast to break down the mechanics of the company’s first-of-its-kind agentic AI ad sales test.
Inside NBCU’s $3 million Peacock Super Bowl pitch
February’s Big Game carries a big price tag for streaming inventory, and buyer need to double down. Still, it hasn’t put marketers off investing.
Media Buying
Despite saturated live sports calendar, Super Bowl remains north star for brands
Brands are pouring budget into TV tentpole coverage during a congested live sports calendar. Not all events are equal, however.
Hearst rethinks brand safety to unlock news ad yield
Hearst challenges legacy brand safety with Mobian partnership. How will IAS and DoubleVerify respond?
Lego is building out an in-house programmatic team
The Danish advertiser is hiring for programmatic roles to flesh out paid digital unit. But it’s not the only brand deepening its in-house bench.
Annual research reports
Podcasts
Research
A 30-second Super Bowl ad was quoted this year at $8 million. The Hayley Paige dress was on-screen during the NBC broadcast for roughly that amount of time, free of charge.
A 30-second Super Bowl ad was quoted this year at $8 million. The Hayley Paige dress was on-screen during the NBC broadcast for roughly that amount of time, free of charge.
The quick rise of artificial intelligence-powered tools has reshaped retailers’ process of selecting technology partners for anything from marketing to supply chain to merchandising.
The quick rise of artificial intelligence-powered tools has reshaped retailers’ process of selecting technology partners for anything from marketing to supply chain to merchandising.