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1960
Results for ‘global creative’
Member Exclusive
Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes
October 23, 2023
Evolving Agencies
AI developments abound at agencies: Brandtech buys Pencil, Huge launches LIVE
June 15, 2023
Business of TV
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory
May 1, 2024
Marketing on Platforms
Why Google says its AI-powered Performance Max isn’t another black box solution
April 19, 2023
Experimental Channels
With Canva and Adobe’s new updates, the generative AI race enters the brand design space
March 23, 2023
Generative AI
AI Briefing: How AI misinformation affects consumer thoughts on elections and brands
April 22, 2024
Beyond Ads
The stalemate of sustainability: Who holds the responsibility of cutting carbon from digital ads?
April 22, 2024
Beyond Ads
Sprite tries to reach Gen Z, millennials with QR codes, social spend honoring hip-hop’s 50th anniversary
June 27, 2023
Looking Back/Ahead to 2024
AI Briefing: Creative ways companies used AI in advertising in 2023
December 18, 2023
Member Exclusive
Media Buying Briefing: IPG shores up its data intelligence offerings in big and small ways
September 25, 2023
Gaming & Esports
Why Riot Games is betting big on ‘Valorant’ with the VCT Team Capsules
March 5, 2024
Brands in Culture
Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges
July 23, 2024
Future of Measurement
As more brands use generative AI to create social content, agencies are changing how they measure its success
October 26, 2023
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