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How Campbell’s navigates the burgeoning retail media landscape, even as it creates more walled gardens
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1875
Results for ‘global creative’
Sponsored
How brands are activating Gen Z and millennial TikTok audiences
August 18, 2022
Experimental Channels
BeReal is challenged to keep marketers’ attention without robust advertising offerings
October 25, 2022
Digiday Awards
Hearts & Science, Canidae and Levi’s are Digiday’s Media Buying and Planning Awards winners in 2023
April 18, 2023
Brands in Culture
David Beckham and ‘Carnitas’: How Frito-Lay’s World Cup marketing strategy served up celebs and regional snacking flavors
December 5, 2022
Member Exclusive
Marketing Briefing: Why Mastercard has transitioned 25-year-old ‘Priceless’ from ad tagline to focus on experiences
October 25, 2022
Beyond Ads
Inside C4 Energy’s plan to reach Gen Z with WWE Superstars
July 31, 2023
Member Exclusive
Media Buying Briefing: How ChatGPT and creators will transform media agency AI strategies
April 24, 2023
Digiday Awards
The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists
April 30, 2024
Business of TV
TikTok, Meta, Vevo announce new ad products and planning tools on NewFronts’ final day
May 5, 2023
Awards
Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards
November 29, 2022
Generative AI
AI Briefing: Falling trust in AI poses a new set of challenges
March 11, 2024
Beyond Ads
Here are safeguards brands and agencies are tapping to prevent or mitigate AI fraud
May 19, 2023
Member Exclusive
Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges
February 13, 2023
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