DIGIDAY+ MEMBER EXCLUSIVES
S4 Capital trades billable hours for outputs as AI redraws agency economics
Sir Martin Sorrell’s AI bet: fear billable hours, more output-based deals.
Google keeps cookies in Chrome
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
Media
From hype to reality: AI in publishing — by the numbers
The spread of AI technology is having an increasingly clear impact on publishers’ traffic and their ability to control content scraping. Here are the numbers to know.
The Rundown: What Google and the DOJ are proposing for ad tech antitrust remedies
The proposals were outlined in filings yesterday, with a likely trial scheduled for September.
LinkedIn emerges as a serious player in the creator economy
The majority of brands currently spending on LinkedIn influencer marketing are B2B advertisers focused on business uses or professional development, such as Hubspot and Notion.
Marketing
Digiday+ Research: Programmatic ad spend loses out to email this year
There’s a shift happening in the display advertising space: Marketers are using and spending more on email this year than programmatic ads — a first for the channel.
Execs talk creators, sports, retail media and M&A at Possible
At Possible last week, topics that bubbled to the surface included the cooling of the M&A market, the opportunities/challenges of retail media and the power of sports.
Advertisers push to standardize real-time auctions in retail media
Marketers are pushing for more control in their retail media buys, asking for real-time bidding and programmatic pipes to be turned on.
Future of TV
What’s in and out in this year’s TV and streaming ad upfront market
Digiday senior media buying editor Michael Bürgi joined the Digiday Podcast to discuss what are set to be the hot topics heading into this year’s upfront market.
CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku
In this report, we examine the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms.
Future of TV Briefing: How mid-sized advertisers may shape this year’s upfront market
This week’s Future of TV Briefing looks at how mid-sized advertisers may be less inclined to make upfront commitments this year — which could have the effect of pressing larger advertisers to commit.
Media Buying
Media Buying Briefing: Google’s CTV updates show how the DSP arms race is accelerating
Clients are tentatively looking at DV360 for their CTV buys, as it adds audience targeting across demos, interests and purchase intent signals at a household level.
What if Google isn’t forever? Marketers grapple with a platform in flux
There’s a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of its long entanglement with Google.
Ad Tech Briefing: Google’s Pmax updates suggest it might finally listen
Google bows to advertisers’ calls for transparency with its latest Pmax update.
Annual research reports
Podcasts
Research
No longer for just tech moguls and celebrities, optimizing the physical environment for employees’ biological needs is the latest workplace hack.
No longer for just tech moguls and celebrities, optimizing the physical environment for employees’ biological needs is the latest workplace hack.
When Laure Hériard Dubreuil opened The Webster’s first location in Miami in 2009, she wasn’t following retail convention. She was creating a space where designer storytelling could be preserved, elevated and presented with intention.
When Laure Hériard Dubreuil opened The Webster’s first location in Miami in 2009, she wasn’t following retail convention. She was creating a space where designer storytelling could be preserved, elevated and presented with intention.
Ten months after its relaunch, Limited Too is looking to partner with contemporary brands to stay up-to-date with trends, nab more sales and reach new customers. Its first brand collaboration rolls out in May, in partnership with coconut water brand Vita Coco.
Ten months after its relaunch, Limited Too is looking to partner with contemporary brands to stay up-to-date with trends, nab more sales and reach new customers. Its first brand collaboration rolls out in May, in partnership with coconut water brand Vita Coco.