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Who owns the creative brief? Brands and creators are renegotiating the relationship
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Media
Retail Revolution
UK retailer Next spends on paid search for back-to-school retail rush
September 6, 2017
Publishing in the Platform Era
Business Insider’s Henry Blodget: ‘We don’t want to aim for reach growth anymore’
September 6, 2017
Subscriptions
The Atlantic launches $100-a-year membership program
September 6, 2017
The Programmatic Marketer
Pernod Ricard takes more ad buying in-house — and sees the benefits
September 5, 2017
Member Exclusive
Digiday Research: How companies fund emerging tech
September 5, 2017
Audio Anywhere
Joe Media UK kicks off podcasting with three series this month
September 5, 2017
Marketing on Platforms
How eBay is using social platforms for its UK launch
September 4, 2017
The Programmatic Publisher
The Independent and Evening Standard are giving marketers real-time editorial data
September 4, 2017
Publishing in the Platform Era
Best of the week: Facebook eyes YouTube with launch of Watch shows
September 1, 2017
Audio Anywhere
The state of podcasting in five charts
September 1, 2017
Going Global
Conde Nast’s Ars Technica struggles in UK expansion
September 1, 2017
Publishing in the Platform Era
What football site Goal has learned from its Messenger bot
September 1, 2017
Media
Inside Amazon’s pitch to agencies
September 1, 2017
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