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‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age
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Subscriptions
How The Times of London is using Facebook groups to drive subscriptions
December 7, 2017
Going Global
Publisher pivot to reality casts doubts on global expansion plans
December 7, 2017
Agency Culture
Trains, planes and automobiles: Media execs share business travel horror stories
December 7, 2017
Audio Anywhere
Time Out plans to use Google Assistant to grow its e-commerce business
December 6, 2017
Modern Newsroom
Bustle’s Bryan Goldberg on digital media in 2018: ‘Consolidation has to happen’
December 6, 2017
Media
In a post-scale era, publishers reposition audience development to pursue loyalty and subs
December 6, 2017
Media
Burger King is testing dynamic outdoor ads to drive store visits
December 6, 2017
Data Regulation
GDPR will lead to a scramble to pass off liability to others
December 6, 2017
WTF Series
WTF is a tracking wall?
December 5, 2017
Beyond Ads
‘You have to love the complexities’: Publishers confront challenges in growing events
December 5, 2017
The Confessions
Consulting firms will ‘decimate’ ad agencies: Confessions of a marketing consultant
December 5, 2017
Subscriptions
TheStreet cuts staffers, refocuses on subscriptions
December 5, 2017
Subscriptions
The Information launches new $199 and $749 annual subscription tiers
December 4, 2017
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